米国のアイスクリーム・フローズンデザートおよびフローズンノベルティ市場：第 5 版

Ice cream, frozen yogurt, sherbet, sorbet, water ice, and frozen novelty manufacturers aggressively innovate and market their wares in order to hold onto, and hopefully grow their share of the $21 billion U.S. frozen desserts business, which includes a variety of retail and foodservice channels. Many marketers compete in both channels with hopes that their offerings will catch the eye of consumers, as the frozen desserts business is one of the most saturated categories in the frozen foods section. From pints to half-gallons, and cups to cones, frozen dessert marketers know that consumers crave their products, in fact, consumers often turn to these products for comfort or reward. When it comes to the premium-priced, higher-end products, consumers tend to be very brand loyal, which makes it even more challenging for a new player to enter the business. And of course, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources.

This new report from Packaged Facts provides historical data as well as market growth projections up to 2008 for the ice cream, related frozen desserts (frozen yogurt, sherbet/sorbet/water ice), and frozen novelties market, by both product category and market channel. This report also provides details on the latest and greatest in frozen desserts, including new technologies and innovations such as lower-carbohydrate formulations and ethnic flavors. Topics range from impulse items and retail packaging trends to indulgent formulations and clever positioning. You will find profiles of the top retail and foodservice players along with comprehensive demographic data and brand share information. This report is a must-resource for anyone involved in the frozen desserts market, or anyone thinking of jumping on board.

Report Methodology

The information in The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ice cream market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

What You' ll Get in this Report

The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties is a brand-new report that offers a unique perspective on the changing market for ice cream, frozen yogurt, sherbet and frozen novelties. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ice Cream, Related Frozen Desserts and Frozen Novelties offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies The Consumer (who' s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the ice cream and related desserts market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ice cream, frozen yogurt sherbet and other frozen desserts, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for ice cream based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the ice cream arena.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

I. EXECUTIVE SUMMARY

• Scope and Methodology
• The Products
• Size and Growth of the Market
• The Marketers
• Distribution and Sales
• The Consumer
• New Products and Trends

II. THE PRODUCTS

• Scope of the Report

  • Market Parameters
  • Consumer Products Segment

• Product Breakouts

  • Five Product Classifications
  • First Classification: Three Primary Categories
  • Table 2-1: Product Definitions by Primary Category: Ice Cream, Related Frozen Dessert, and Frozen Novelties
  • Ice Cream: Ice Cream, Frozen Custard, and Gelato
  • Related Frozen Desserts: Frozen Yogurt, Sherbet, Sorbet, and Water Ice
  • Frozen Novelties
  • Second Classification: Formulation Quality
    • Economy
    • Regular
    • Premium
    • Superpremium
  • Third Classification: Packaged vs. Frozen Novelty vs. Foodservice
  • Packaged Sizes and Shapes
  • Goodbye Half-Gallon Container
  • Multi-packs and Single-Serve Novelties
  • Novelties Vary in Size and Form
  • Cakes, Pies, and Rolls
  • Foodservice Sizes and Offerings
  • Fourth Classification: Hard-Frozen vs. Soft-Serve
  • Table 2-2: Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2002
  • Fifth Classification: Ingredient Descriptors
  • Low-Carb is Hot, Hot, Hot
  • Fat Levels Influence Legal Name
  • Table 2-3: Legal Descriptors for the Fat and Caloric Content of Ice Cream
  • Sweetener Options
  • Will No-Sugar-Added Go Away?
  • Natural Ingredients
  • Organic Frozen Desserts

• Non-Traditional Frozen Desserts

  • Non-Dairy Frozen Desserts
  • Soy Treats

• Foodservice Descriptors

  • Variety of Venues
  • Offerings-a-Plenty
  • Cold-Slab Blending

• Frozen Dessert Manufacturing

  • A Brief Description
  • What’s Overrun?
  • Frozen Dessert Manufacturing Plants
  • Table 2-4: Number of U.S. Frozen Dessert Plants, 1970-2002
  • Co-Packing is Big Business

• Government Regulations

  • Federal and State Regulations
  • Labeling Nomenclature
  • Low-Carb Is Not Legal
  • Standards of Identity
  • Provide the Facts: Nutritional Information Musts
  • Products that Are Exempt
  • Nutrition Regulations in Foodservice
  • A Variety of Possible Claims
  • Allergen Issues
  • Listeria Regulations
  • Are You Prepared for a Product Recall?
  • Table 2-5: A Sampling of Recalls, 2003

III. THE MARKET

• Market Size and Growth

  • 2003 Sales for Total Market Almost $21.0 Billion
  • Figure 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Table 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Description of Product Sales by Product Category
  • Table 3-2: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • Description of Product Sales by Market
  • Table 3-3: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 1999-2003
  • The Retail Market
  • Table 3-4: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • The Foodservice Market
  • Table 3-5: U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 1999-2003
  • Table 3-6: Total U.S. Sales of Ice Cream by Market, 1999-2003
  • Table 3-7: Total U.S. Sales of Frozen Yogurt by Market, 1999-2003
  • Table 3-8: Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 1999-2003
  • Table 3-9: Total U.S. Sales of Frozen Novelties by Market, 1999-2003

• Market Composition

  • Description of Market Composition
  • Figure 3-2: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales, 2003
  • Description of Retail Market Composition
  • Figure 3-3: U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Table 3-10: U.S. Retail Sales of Packaged Ice Cream by Fat Content, 1999-2003
  • Figure 3-4: U.S. Retail Sales of Packaged Ice Cream by Fat Content: Share of Dollar Sales, 2003
  • Table 3-11: U.S. Retail Sales of Frozen Novelties by Major Form, 1999-2003
  • Figure 3-5: U.S. Retail Sales of Frozen Novelties by Major Form, 2003
  • Branded vs. Private Label
  • Figure 3-6: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Table 3-12: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Branded vs. Private Label, 1999-2003
  • Figure 3-7: U.S. Retail Sales of Packaged Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-8: U.S. Retail Sales of Packaged Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-9: U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Figure 3-10: U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
  • Description of Foodservice Market Composition
  • Figure 3-11: U.S. Foodservice Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-12: U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales by Category, 2003
  • Figure 3-13: U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales by Product Category, 2003
  • Traditional Supermarkets Are the Primary Retails Sales Venue
  • Figure 3-14: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
  • Figure 3-15: U.S. Supermarket Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-16: U.S. Mass Merchandiser Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Figure 3-17: U.S. Drug Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • The Impulse Market is All About Novelties
  • Figure 3-18: U.S. C-Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Product Category, 2003
  • Still A Great Way to Cool Off
  • Figure 3-19: Share of U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Season, 2003
  • Regional Preferences by Product Type
  • Table 3-13: Regional Distribution Indices for Consumption of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Type

• Factors to Market Growth

• Projected Market Growth

  • Sales to Approach xx in 2008
  • Table 3-14: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2004-2008
  • Table 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008
  • Table 3-16: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 2004-2008
  • Table 3-17: Projected Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008
  • Table 3-18: Projected U.S. Retail Sales of Packaged Ice Cream by Fat Content, 2004-2008
  • Table 3-19: Projected U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Category, 2004-2008

IV. THE MARKETERS

• Marketer Diversity

  • All Types of Marketers
  • National Players
  • Regional Dairies
  • Consolidation of the Industry
  • Manufacture or Co-Pack?
  • Licensing Programs
  • Co-Branding Opportunities
  • Foodservice Marketers
  • Franchise or Company-Owned
  • Ice Cream Made-to-Order
  • Table 4-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type

• Competitive Retail Overview

  • The Retail Frozen Dessert Marketplace
  • Top Retail Marketer
  • Fighting for the Number-One Spot
  • Selling Brands
  • Creating New Brands
  • Table 4-2: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Top Ten Marketers Sales and Shares, 2003
  • Table 4-3: Total U.S. Retail Sales of Packaged Ice Cream: Top Ten Brands Sales and Shares, 2003
  • Table 4-4: Total U.S. Retail Sales of Packaged Frozen Yogurt: Top Ten Brands Sales and Shares, 2003
  • Table 4-5: Total U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top Ten Brands Sales and Shares, 2003
  • Table 4-6: Total U.S. Retail Sales of Frozen Novelties: Top Ten Brands Sales and Shares, 2003
  • Frozen Novelties Sales Grow Through Impulse Channels

• Competitive Foodservice Overview

  • The Foodservice Frozen Dessert Marketplace
  • Foodservice Outlets Expand Reach
  • Made-to-Order Marketers
  • One of the Fastest Growing Franchises in the United States
  • Who Is Scooping These Days?
  • Headlines on Foodservice Marketer Activity
  • Table 4-7: Select U.S. Frozen Dessert Foodservice Chains, Number of Units, 2003

• Competitive Profile: Baskin Robbins USA

• Competitive Profile: Blue Bell Creameries L.P.
• Competitive Profile: CoolBrands International Inc.
• Competitive Profile: Cold Stone Creamery
• Competitive Profile: Dean Foods Co.
• Competitive Profile: Dreyer’s Grand Ice Cream Holdings, Inc.
• Competitive Profile: Friendly Ice Cream Corp.
• Competitive Profile: International Dairy Queen, Inc.
• Competitive Profile: Lee’s Ice Cream
• Competitive Profile: Pierre’s French Ice Cream Co.
• Competitive Profile: Prairie Farms Dairy, Inc.
• Competitive Profile: Unilever (Good Humor-Breyers and Ben & Jerry’s Homemade Holdings, Inc.)
• Competitive Profile: Wells’ Dairy Inc.
• Advertising and Promotion

V. DISTRIBUTION AND RETAIL

• Distribution Overview

  • Foodservice Remains Largest Distribution Channel
  • Figure 5-1: Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Total Sales by Distribution Channel, 2003
  • Distribution Methods
  • Pluses and Minuses of Face-to-Face Business
  • Warehouse Distribution
  • Food Brokers
  • Why Hire a Distributor
  • The Leading Frozen Dessert Distributors
  • The Dreyer’s Deal

• Retail Outlets

  • Traditional Supermarkets Are the Leader in Retail Sales
  • Table 5-1: Share of U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Retail Sales by Outlet and Product, 2003
  • Figure 5-2: Retail Share of U.S. Sales of Packaged Ice Cream by Outlet, 2003
  • Figure 5-3: Retail Share of U.S. Sales of Packaged Frozen Yogurt by Outlet, 2003
  • Figure 5-4: Retail Share of U.S. Sales of Packaged Sherbet/Sorbet/Water Ice by Outlet, 2003
  • Figure 5-5: Retail Share of U.S. Sales of Frozen Novelties by Outlet, 2003
  • Receiving Product
  • Slotting Allowances
  • Freezer Types
  • Freezer Case vs. Impulse Cooler
  • Mass Merchandisers Deal In Bulk
  • C-Stores Go the Individual Unit Route
  • Table 5-2 U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Retail Price of Selected Products
  • Private Label Frozen Desserts: The Quality and Price Factors
  • Table 5-3: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream)
  • Table 5-4: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream)
  • Table 5-5: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties)
  • Table 5-6: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwiches)
  • Table 5-7: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties)
  • Table 5-8: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties)
  • Table 5-9: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties)

• Alternative Distribution Channels

  • The Increasingly Popular Warehouse Club Store
  • Membership Benefits
  • Multi-Packs and Family-Sized Products
  • Table 5-10: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Club-Store Price of Selected Products
  • Internet Sales Fade Away
  • Home Delivery an Expensive Option

• Foodservice Outlets

  • Overview
  • Scoop Shops
  • The Slab Concept Takes Off
  • Twist and Shout
  • Restaurants
  • What Happened to the Gelateria?
  • Kiosks
  • Carts and Trucks
  • Fast-Food Outlets
  • Vending Machines

VI. THE CONSUMER

• Consumer Attitudes

  • Indulgence Rules
  • Comfort Food
  • Low-Carb Craze Makes Its Way to the Freezer

• Consumer Use and Demographics

  • Explanation of Simmons Market Research Bureau Data
  • Simmons Data on Packaged Ice Cream, Packaged Related Frozen
  • Desserts, and Frozen Novelties

VII. NEW PRODUCTS AND TRENDS

• New Products

  • Innovations in the Freezer
  • Suppliers Driving Innovation
  • The Possibility of Retail Gelato
  • Inclusions Go High Tech
  • Low-Carb Formulations From Everyone
  • Is No-Sugar-Added Going to Disappear?
  • Ethnic Flavors and Bilingual Packages
  • Ice Cream Imports
  • Nutritional Niche
  • Foodservice Promotional Tie-Ins
  • Seasonal and Rotating Flavor Programs
  • Co-Branding Creates New Opportunities

• Product Trends

  • Factors Influencing Market Growth
  • What Is Helping Retail Sales
  • Consumers Still View Ice Cream as a Treat

APPENDIX I: ADDRESSES OF SELECTED MARKETERS