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【 英文市場調査報告書 】
ペットケア用品の米国市場（第 6 版）
The U.S. Market for Pet Supplies and Pet Care Products, 6th Edition
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※この商品は英文にてご提供いたします。 |
The evolving demands of aging boomers and other key pet-owning demographics are transforming this dynamic market into an even hotter one, while the ongoing rapid expansion of PETsMART and PETCO continue to make a wider range of products available to a wider range of consumers. At the same time, market players continue to get bigger and stronger, as seen in the June 2004 purchase of Hartz by Sumitomo and in the steady stream of acquisitions by Central Garden & Pet and Spectrum Group (United Industries). Bringing to bear more than 20 years of experience in profiling this market and drawing on Packaged Facts broad cross-category expertise, The U.S. Market for Pet Care Supplies and Products, 6th Edition, pinpoints strategic directions for current and prospective marketers, with a particular focus on tapping into and further developing specific consumer segments via extensive demographic profiling. Covering products for all type of companion animals—especially
"new-generation" value-added entries—this fully updated report examines non-food pet supplies including chews, litter, toys, carriers, collars/leashes, grooming products, supplements and just about every other kind of product imaginable, honing in on hot product trends such as "professional-style" products (vet-approved, oral care, breeder-developed, etc.), health/natural products, clean-up/odor-control products, training products, travel products, gift/holiday/luxury products, and "high-tech" products such as automatic litter boxes and feeders. The report also surveys market-transforming competitive trends such as cross-over human marketers, store branding, channel-specific marketing, retailing in non-traditional outlets, and licensing. A unique and valuable addition to this report are in-depth profiles of dog and cat owners and purchasers—covering attitudes as well as product usage rates and demographics—honing in
on pet-owning segments including baby boomers, affluents, women, singles, couples, households with children, minorities, and multiple pet owners. Pet owners are also profiled by marketing region (Northeast, East Central, West Central, Southeast, Southwest, and Pacific); shopping channel (pet stores, discount stores, supermarkets, and online); and product type (cat litter, flea/tick controls, heartworm medications, and supplements).
Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed Productscan data from Marketing Intelligence Service, Ltd., Naples, New York. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) fall 2004 consumer survey, which is based on approximately 28,000 respondents
What You ll Get in this Report
The U.S. Market for Pet Care Supplies and Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Pet Care Supplies and Products offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Competitors
- Competitive Profiles (of the mainstream competitors, specialists and up-and-coming niche players, and analyses of the products they market)
- Retail Strategies
- The Consumer (who s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the pet supplies industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pet care supplies and products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for pet supplies based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for pet care supplies and products.
- Research and development professionals stay on top of competitor initiatives and explore demand for pet supplies.
- Advertising agencies working with clients in the pet industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Report
- Report Methodology
- Pet Supplies 2002: Comparison and Review
- The Market
- Overall Retail Sales at $8.5 Billion in 2004
- IRI-Tracked Sales Static at $1.5 Billion in 2004
- Table 1-1: Share of IRI-Tracked Sales of Pet Supplies by Product Category, 2000 vs. 2004 (percent)
- Independent Pet Stores: Share of Sales by Animal Type
- Sales by Retail Channel: PETsMART and PETCO Take the Helm
- Competitive Overview
- A Cast of Thousands
- Nestlé Purina Up Front
- Figure 1-1: Top Marketers of Pet Supplies by Share of IRI-Tracked Sales, 2004 (percent)
- Natural Product Specialists
- Industry Globalization
- Marketing and New Product Trends
- Cross-Category Expansion
- Channel-Specific Marketing
- Human Product Mega-Marketers
- Licensing: Fun Names, Serious Implications
- Tapping into Alternative Channels
- National Consumer Advertising Expenditures
- Figure 1-2: Share of Consumer Advertising Expenditures on Pet Supplies by Company Type, 2003 vs. 2004 (percent)
- New Product Surge Continues
- Common Denominators in New Product Development
- Retail Trends
- The Consumer
- Over 50 Million Households Own Dogs or Cats
- Jump in Multiple-Dog Households
- Female Skew for Cat Ownership
- Jurys Out on Aging Boomers
- Whites Are 20% More Likely to Own Both Dogs and Cats
- Looking Ahead
Chapter 2: The Market
- Introduction
- Market Definition
- Exclusions
- Four IRI-Tracked Product Categories
- Trade Associations and Shows
- Regulatory Agencies and Trends
- Pet Animal Welfare Statute of 2005
- Market Size and Growth
- Overall Retail Sales at $8.5 Billion in 2004
- Table 2-1: U.S. Retail Sales of Pet Supplies, 2000-2004 (in millions of dollars)
- IRI-Tracked Sales Static at $1.5 Billion in 2004
- Table 2-2: IRI-Tracked Sales of Pet Supplies, 2000-2004 (in millions of dollars)
- Table 2-3: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category, 2000-2004
- IRI-Tracked Sales of Cat Litter Stalled at $725 Million
- Table 2-4: IRI-Tracked Sales of Cat Litter, 2000-2004 (in millions of dollars)
- Other Dog/Cat Supply Sales at $410 Million
- Table 2-5: IRI-Tracked Sales of Other Dog/Cat Supplies, 2000-2004 (in millions of dollars)
- Dog Chews at $282 Million
- Table 2-6: IRI-Tracked Sales of Dog Chews, 2000-2004 (in millions of dollars)
- Non-Dog/Cat Supplies at $47 Million
- Table 2-7: IRI-Tracked Sales of Non-Dog/Cat Supplies, 2000-2004 (in millions of dollars)
- Market Composition
- Mass-Market Retailers: Share of Sales by Product Type
- Table 2-8: Share of IRI-Tracked Sales of Pet Supplies by Product Category, 2000 vs. 2004 (percent)
- Independent Pet Stores: Share of Sales by Animal Type
- Table 2-9: Share of Independent Pet Store Pet Supply Sales by Animal Type, 2004 (percent)
- Dog Products: Share of Sales by Category
- Table 2-10: Share of Independent Pet Store Sales of Dog Products by Category, 2003 vs. 2004 (percent)
- Fish Products: Share of Sales by Product Category
- Table 2-11: Share of Independent Pet Store Sales of Fish Products by Category, 2003 vs. 2004 (percent)
- Bird Products: Share of Sales by Product Category
- Table 2-12: Share of Independent Pet Store Sales of Bird Products by Category, 2003 vs. 2004 (percent)
- Cat Products: Share of Sales by Product Category
- Table 2-13: Share of Independent Pet Store Sales of Cat Products by Category, 2003 vs. 2004 (percent)
- Small Mammal Products: Share of Sales by Product Category
- Herptile Products: Share of Sales by Product Category
- Non-Food Supplies Account for 29% of Natural Product Sales
- Figure 2-1: Share of U.S. Retail Sales of Natural Pet Products by Category: 2000, 2004, 2009 (percent)
- Sales by Retail Channel: PETsMART and PETCO Take the Helm
- Table 2-14: Share of Pet Supply Sales by Retailer Type, 2002 vs. 2004 (percent)
- Household Purchasing of Pet Supplies by Retail Outlet Type
- Table 2-15: Household Purchasing of Non-Food Pet Supplies by Outlet Type: Purchasing vs. Sole Purchasing, 2004 (U.S. adult cat or dog owners)
- Table 2-16: Household Purchasing of Non-Food Pet Supplies by Outlet Type: Percent of Purchasers Who Are Sole Purchasers, 2004 (U.S. adult cat or dog owners)
- Quarterly Sales Trends Indicate Growing Seasonality
- Figure 2-2: The U.S. Pet Supplies Market: Share of Mass-Market Sales of Cat Litter by Quarter: 2002 vs. 2004 (percent)
- Figure 2-3: The U.S. Pet Supplies Market: Share of Mass-Market Sales of Other Dog/Cat Supplies by Quarter: 2002 vs. 2004 (percent)
- Figure 2-4: The U.S. Pet Supplies Market: Share of Mass-Market Sales of Dog Chews by Quarter: 2002 vs. 2004 (percent)
- Figure 2-5: The U.S. Pet Supplies Market: Share of Mass-Market Sales of Non-Dog/Cat Supplies by Quarter: 2002 vs. 2004 (percent)
- Factors to Market Growth
- The Retail Thrust
- The New Product Thrust
- Table 2-17: Rate of New Product Introduction vs. Market Growth, 2000-2004 (number and percent)
- Scaling up the Market
- The Marketing Thrust
- Pet Pampering
- Table 2-18: Humans and Pet Well-Being, 2003 and 2004 (percent)
- Pet Population Trends
- The Aging Pet Population
- The Boomer Factor
- Figure 2-6: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
- Table 2-19: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
- Other Key Demographics
- Figure 2-7: Share of Dog Biscuit/Treat Purchasers by Frequency of Use: Households Without Children vs. Households With Children, 2004 (U.S. dog-owning households)
- Projected Market Growth
- Sales to Approach $10 Billion by 2009
- Table 2-20: Projected U.S. Retail Sales of Pet Supplies, 2004-2009 (in millions of dollars)
Chapter 3: Competitive Overview
- The Marketers
- A Cast of Thousands
- Multi-Category Market Leaders
- Central Garden & Pet
- Hartz Mountain Corp.
- Rolf C. Hagen
- Rayovac/Spectrum Brands
- Second-Tier Multi-Category Marketers
- Natural Product Specialists
- Category Leaders
- Cat Litter
- Flea/Tick-Control Products
- HBC (Grooming, Supplements, Oral Care)
- Clean-Up/Odor-Control Products
- Rawhides/Dog Chews
- Toys
- Training/Containment Products
- Shelter, Crates, Carriers, Furniture
- Non-Dog/Cat Supplies
- Mergers & Acquisitions: The Big Get Bigger
- Central Garden & Pet
- Hartz Mountain Corp
- Rayovac/Spectrum Brands
- Smaller Acquisitions
- Industry Globalization
- The Import Tsunami
- Shifting Trade Regulations and Currency Rates
- The Private-Label Factor
- Table 3-1: Private-Label Pet Supply Sales and Category Shares, 2000 vs. 2004 (in millions of dollars)
- Impact of Retailer Consolidation
- Table 3-2: U.S. Market for Pet Supplies: Selected Marketers and Leading Brands, 2005
- Marketer and Brand Shares
- Methodology
- Nestlé Purina Up Front
- Figure 3-1: Top Marketers of Pet Supplies by Share of IRI-Tracked Sales, 2004 (percent)
- Cat Litter: The Most Consolidated Category
- The Natural Niche
- Figure 3-2: Top Natural Cat Litter Brands by Share of IRI-Tracked Sales, 2000 vs. 2004 (percent)
- Other Dog/Cat Supplies: Hartz and All the Rest
- Figure 3-3: Top Marketers of Other Dog/Cat Supplies by Share of IRI-Tracked Sales, 2005 (percent)
- Dog Chews: Hartz Way Ahead, But Many Up-and-Comers
- Figure 3-4: Top Marketers of Dog Chews by Share of IRI-Tracked Sales, 2005 (percent)
- Non-Dog/Cat Supplies: Perky-Pet Takes the Lead
- Figure 3-5: Top Marketers of Non-Dog/Cat Supplies by Share of IRI-Tracked Sales, 2005 (percent)
- Brand Rankings in the Pet Specialty Channel
- Table 3-3: Marketer Sales and Shares of U.S. Mass-Market Sales of Pet Supplies by Category: 2000 vs. 2004 (in millions of dollars)
- Table 3-4: Marketer and Brand Shares of IRI-Tracked Sales of Cat Litter, 2004 vs. 2005 (percent)
- Table 3-5: Cat Litter Marketers by Dollar Change in IRI-Tracked Sales, 2000 vs. 2004 (in millions of dollars)
- Table 3-6: Cat Litter Brands by Dollar Change in IRI-Tracked Sales, 2000 vs. 2004 (in millions of dollars)
- Table 3-7: Marketer and Brand Shares of IRI-Tracked Sales of Other Dog/Cat Supplies, 2004 vs. 2005 (percent)
- Table 3-8: Marketers of Other Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales, 2000 vs. 2004 (in millions of dollars)
- Table 3-9: Brands of Other Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales, 2000-2004 (in millions of dollars)
- Table 3-10: Marketer and Brand Shares of IRI-Tracked Sales of Dog Chews, 2004 vs. 2005 (percent)
- Table 3-11: Marketers of Dog Chews by Dollar Change in IRI-Tracked Sales, 2000-2004 (in millions of dollars)
- Table 3-12: Brands of Dog Chews by Dollar Change in IRI-Tracked Sales, 2000-2004 (in millions of dollars)
- Table 3-13: Marketer and Brand Shares of IRI-Tracked Sales of Non-Dog/Cat Supplies, 2004 vs. 2005 (percent)
- Table 3-14: Marketers of Non-Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales, 2000-2004 (in millions of dollars)
- Table 3-15: Brands of Non-Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales, 2000-2004 (in millions of dollars)
- Table 3-16: Specialty Pet Retailer Brand Leaders in Key Pet Supply Categories, 2002 vs. 2004
Chapter 4: Marketing and New Product Trends
- Marketing Trends
- Cross-Category Expansion
- Mass-Market/Pet Specialty Cross-Over
- Channel-Specific Marketing
- Human Product Mega-Marketers
- Licensing: Fun Names, Serious Implications
- Tapping into Alternative Channels
- Advertising Trends
- Methodology
- National Consumer Advertising Expenditures
- Figure 4-1: Share of Consumer Advertising Expenditures on Pet Supplies by Company Type, 2003 vs. 2004 (percent)
- Retail Product Marketers Spend $57 Million
- Figure 4-2: Share of Consumer Advertising Expenditures on Pet Supplies by Marketer, 2003 vs. 2004 (percent)
- Pet Retailers Spend $49 Million
- Veterinary Product Marketers Spend $57 Million
- Advertising Positioned on a Few Major Themes
- Targeting the Hobbyist
- Consumer Promotions
- Trade Advertising and Promotions
- Trade Support
- New Product Trends
- New Product Surge Continues
- Table 4-1: Number of New Pet Supplies Product Lines and SKUs, 1996-2005
- Table 4-2: Pet Supply Product Selling Points by Package Tags, 2001-2005
- Common Denominators in New Product Development
- Functional/Value-Added
- Product Humanization
- Natural
- Oral Care
- Convenience
- Portable Pets
- Table 4-3: Pets and Travel: 2002, 2003, and 2004 (percent)
- Gifting
- Table 4-4: Pets and Gifts/Birthdays/Holidays: 2002, 2003, and 2004 (percent)
- Luxury
- Trends In Key Categories
- Cat Litter
- Flea/Tick Products
- Chews and Toys
- Spa/Grooming Products
- Supplements
- Clean-Up/Odor-Control Products
- Training Products, Carriers, and Shelter
- High-Tech Products
- Non-Dog/Cat Supplies
- Table 4-5: U.S. Pet Supplies Market: Selected New Product Introductions, 2004-2005
- Retail Trends
- Overview
- Figure 4-3: Share of Pet Supply Sales by Retailer Type, 2004 (percent)
- The PETsMART/PETCO Dynamic Duo
- Table 4-6: Revenues of PETsMART and PETCO, 1998-2004 (in millions of dollars)
- PETsMART
- PETCO
- Other Top-Ranked Pet Specialty Chains
- Independents More Optimistic
- The Mass-Market Contingent
- Wal-Mart Makes Pet Department a Priority
- Target
- Supermarkets Building on Commodity Sales
- Natural Food Stores
- Leading E-tailers of Pet Supplies
- Table 4-7: Selected E-tailers of Pet Supplies, 2004
Chapter 5: The Consumer
Chapter 6: Looking Ahead
- Trends and Opportunities
- Ongoing Consolidation and Globalization
- Brand Building
- The Oral Care Wave
- The Natural Wave
- Other Cross-Category Opportunities
- Pet Supplements on the Ups
- Demographic Targeting
- Figure 6-1: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)
- Growing Online
Appendix: Addresses of Selected Marketers i
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※この商品は英文にてご提供いたします。 |
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【 英文市場調査報告書 】
ペットケア用品の米国市場（第 6 版）
The U.S. Market for Pet Supplies and Pet Care Products, 6th Edition
出版日: 2005/08
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