The heightened emphasis these days on professional pet grooming, driven in large part by PETsMART s and PETCO s strong focus on services, is a dual-edged sword for at-home grooming products, potentially increasing consumer interest in the products while also competing for sales. Spa- and professional-style products including botanical-based shampoos, conditioners, and natural grooming products are at the core of the new product thrust for at-home pet care, along with a new generation of manual and electric grooming implements and accessories positioned on ergonomic design appeals and, of course, performance. It is therefore no wonder that many marketers that have traditionally targeted professional groomers are now also honing in on the consumer market, and vice versa. Hot new products are the focus of this report, which also evaluates the historical size and growth prospects of this business and profiles market innovators like Virbac and Bamboo.
Packaged Facts Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include The U.S. Market for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and The U.S. Market for Pet Services.
Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of
marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed Productscan data from Marketing Intelligence Service, Ltd., Naples, New York. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) fall 2004 consumer survey, which is based on approximately 28,000 respondents
What You ll Get in this Report
Pet Grooming and Spa Products offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Chapter 1: Market Trends
- Introduction
- Report Methodology
- Market Definition
- Shampoo Ingredients and Labeling
- Natural Products
- Market Size and Growth
- Retail Sales Trends, 2000-2004
- Table 1-1: U.S. Retail Sales of Pet Grooming Products, 2000-2004 (in millions of dollars) Sales by Product Category
- Figure 1-1: Share of U.S. Retail Sales of Pet Grooming Products by Type, 2005 (percent) Sales by Distribution Channel
- Figure 1-2: Share of U.S. Retail Sales of Pet Grooming Products by Distribution Channel, 2005 (percent)
- Market Outlook
- Functional Pet Pampering
- Table 1-2: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent) The Premium Product Influx
- Figure 1-3: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
- Retail Momentum
- Pet Population Trends
- The Aging Pet Population
- The Boomer Factor
- Figure 1-4: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
- Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
- Other Key Demographics
- Looking Ahead
- Retail Sales to Ramp Up During 2004-2009
- Table 1-4: Projected U.S. Retail Sales of Pet Grooming Products, 2004-2009 (in millions of dollars)
Chapter 2: Competitive Trends
- Marketer Overview
- Dozens of Marketers
- The Top Dogs
- Natural and Niche Marketers
- Electric Clipper and Dryer Marketers
- Mass-Market Leaders by Share of IRI-Tracked Sales
- Table 2-1: IRI-Tracked Sales of Pet Grooming Products by Marketer and Brand, 2000-2005 (in millions of dollars)
- Table 2-2: IRI-Tracked Sales of Pet Grooming Products by Dollar Change and Compound Annual Growth Rate, 2000-2005 (in millions of dollars)
- Figure 2-1: Share of Mass-Market Dollar Sales of Pet Grooming Products by Marketer, 2005 (percent) Brand Leaders in Pet Specialty Stores
- Table 2-3: Specialty Pet Retailer Brand Leaders in Dog and Cat Grooming Products, 2002 vs. 2004
- Strategic Directions
- Going Natural
- Crossing Over
- EPA Further Restricts Synthetic Flea/Tick Products
- The Private-Label Push
- Marketer Snapshot: Bamboo
- Marketer Snapshot: Bio-Groom (Bio-Derm Laboratories)
- Marketer Snapshot: Cloud Star Corp.
- Marketer Snapshot: Hartz Mountain
- Marketer Snapshot: Wahl Clipper Corp.
- Table 2-4: Pet Grooming & Spa Products: Selected Marketers and Leading Brands, 2005
Chapter 3: Marketing and New Product Trends
- Marketing Trends
- Consumer Advertising
- Trade Support and Incentives
- Trade Advertising
- Effectiveness
- Convenience
- Sales Performance
- Online Selling
- New Product Trends
- Rates of New Product Introductions
- Table 3-1: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
- Table 3-2: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Shampoo," 2000-2005
- Table 3-3: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Conditioner" or "Conditioning," 2000-2005
- Table 3-4: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Wipes," 2000-2005
- Table 3-5: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Grooming," 2000-2005
- Table 3-6: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Spa," 2000-2005
- Table 3-7: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Spritz," 2000-2005
- Value-Added = Human-Style
- All Things Natural
- Spa- and Salon-Style Products
- Human Brand Crossovers
- Therapeutic Products
- Gift Baskets and Related Spa Products
- Between-Bath Products: Waterless Baths and Wipes
- Professional-Style Products
- Botanical-Based Pest-Control Shampoos
- Convenience Features and Ergonomics
- Manual Grooming Tools
- Electric Clippers and Dryers
- Grooming Preparations
- Table 3-8: Pet Grooming & Spa Products: Selected New Product Introductions, 2004-2005
Chapter 4: Consumer Trends
- The Simmons Survey System
- Over 50 Million Households Own Dogs or Cats
- Figure 4-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2004 (in thousands of U.S. households)
- Trends in Multiple-Pet Households
- Pet Ownership by Age Bracket: The Boomer Skew
- Whites 20% More Likely to Own Both Dogs and Cats
- Dog Owners Skew Upscale
- Households of 5+ Persons Are 66% More Likely to Own Both Dogs and Cats
- The Pet Specialty/Mass-Market Divide
- Pet Specialty Store Shopper Demographics
- The Pet-Owning Natural Store Shopper
- Pet Health Product Demographics
- Human Brand Shampoo Usage Rates Among Pet Owners
- Table 4-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2000-2004 (U.S. households)
- Table 4-2: Demographics Favoring Ownership of Two or More Dogs, 2004 (U.S. households)
- Table 4-3: Demographics Favoring Ownership of Two or More Cats, 2004 (U.S. households)
- Table 4-4: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
- Table 4-5: Total Households for Dog and Cat Ownership Classifications: By Adult Age Bracket, 2004 (in thousands of U.S. households)
- Table 4-6: Dog and Cat Ownership Indices: By Race/Ethnicity, 2004 (U.S. households)
- Table 4-7: Dog and Cat Ownership Indices: By Household Income, 2004 (U.S. households)
- Table 4-8: Dog and Cat Ownership Indices: By Household Size, 2004 (U.S. households)
- Table 4-9: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2004 (U.S. pet-owning households)
- Table 4-10: The Pet Store or Online Shopper for Pet Supplies: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
- Table 4-11: The Pet Store or Online Shopper for Pet Supplies: Dog Owners, 2004 (U.S. dog-owning households)
- Table 4-12: The Pet Store or Online Shopper for Pet Supplies: Cat Owners, 2004 (U.S. cat-owning households)
- Table 4-13: Top Indicators for Shopping at Whole Foods: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
- Table 4-14: Pet Health Product Usage: By Number of Cats or Dogs Owned, 2004 (in millions of U.S. adult pet owners)
- Table 4-15: Top Pet Health Product Demographics by Percentage, 2004 (U.S. adult pet owners)
- Table 4-16: Pet Health Product Purchasing: By Pet Supply Outlets Used, 2004 (in millions of U.S. adult pet owners)
- Table 4-17: Usage Rate Indexes for Human Shampoo Brands: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
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