ダイエット用飲食品の米国市場

Abstract

Judging by retail sales and new product trends in 2004 and 2005, the low-carb bubble appears to have burst, and marketers are scrambling to identify the "next big thing" in weight loss. The U.S. Market for Weight-Loss Products and Trends: Moving From Low-Carb to Low-Sugar and Low-Glycemic, a revised and updated Packaged Facts report, examines emerging trends in the U.S. market for weight-loss foods and beverages, where low-carb has begun to yield ground to other key "Lows," from low-fat to low-sugar and low-glycemic, in a variety of important product categories. It also surveys recent developments in weight-loss-related food ingredients (including artificial sweeteners), current government nutritional guidelines and product regulation, and the evolution of leading diet plans such as Atkins and Weight Watchers, exploring in detail how the weight-loss market is moving from an emphasis on narrowly defined "trend" diets (such as low-carb) towards an approach that integrates weight loss with overall good health.

Using Information Resources, Inc. (IRI) data, the report quantifies sales of weight-loss foods and beverages for 2001-2005 in five core categories: Frozen Dinners & Entrees, Desserts, Food Bars, Meal Replacement Liquids & Powders, and Diet Candy. These key market segments are also compared and contrasted with standout weight-loss products in a variety of "trend" categories, ranging from baked goods and cereal to condiments and beer. The market is also quantified through custom-tabulated Productscan reports that analyze weight-loss-related package tag trends across all food and beverage categories. Sales are projected through 2010, based on an examination of current and coming trends that offer new growth opportunities in key food and beverage categories.

Also provided are profiles of leading weight-loss food and beverage marketers such as Atkins Nutritionals, H.J. Heinz Co. (Weight Watchers), Nestle (Stouffer's Lean Cuisine), and Slim-Fast Foods Co., as well as mainstream marketers who are moving more heavily into the weight-loss realm, including Dreyers Grand Ice Cream, Inc. and General Mills, Inc. Demographic profiles of key consumer demographic groups are also included, based custom tabulations of Spring 2005 Simmons Market Research Bureau data.

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
  • Scope of Report
  • Product Categories and Market Quantification
  • New Product Trends
  • Exclusions
  • Report Methodology
  • Weight-Loss Eating and Product Trends 2004: Comparison and Review
• The Market
  • U.S. Retail Sales of Weight-Loss Products
  • Sales of Weight-Loss Products in Core Categories
  • Market Share by Category
  • Figure 1-1: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
  • Supermarkets Garner Half of Total Retail Sales
  • Weight Loss Central to General Health Initiatives
• Competitive & Market Share Trends
  • Overall Marketer Rankings by 2004-2005 Sales Gains
  • Nestle Maintains Leadership But Loses Share in Frozen Dinners
  • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
  • Slim-Fast Close to Losing Food Bar Crown
  • Russell Stover Still on Top in Candy, But Others Gaining Ground
  • Few Bright Spots in Meal Replacements
• Marketing & New Product Trends
  • Premium Brands Go for More "Lows"
  • Changing Diet Trends Prompt Rebranding Efforts
  • Folding Weight-Loss into General Health
  • Advertising Expenditures for Weight-Loss Products
  • Low-Carb Introductions Fall Hard and Fast
  • Trends in Low/No Sugar and Low Glycemic
  • Fewer Fats, Lower Calories in New Products
• The Consumer
  • 25% of Adults Are Dieting
  • Figure 1-2: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
  • 18% Count Calories
  • The Guilt Factor
  • Dairy Products Lead in Low-Fat
• Looking Ahead
  • Trends and Opportunities

Chapter 2: Introduction

• Overview of U.S. Weight-Loss Trends
• The Post-Low-Carb Landscape
• Overweight/Obesity Trends and Statistics
• Seeking a Quick Fix
• Government Guidelines & Regulation
• "MyPyramid" and the Food Industry
• Protecting the Food Industry
• Focus on Kids
• Substitutes and Reformulation: Reaching New "Lows"
• Sugars and Carbohydrates
• Fats and Cholesterol
• Diet and Weight-Loss Plans

Chapter 3: The Market

• Market Size and Composition
• U.S. Retail Sales of Weight-Loss Products
• Table 3-1: U.S. Retail Sales of Weight-Loss Products, 2001-2005 (in millions of dollars)
• Sales of Weight-Loss Products in Core Categories
• Table 3-2: IRI-Tracked Sales of Core Weight-Loss Products, 2001-2005 (in millions of dollars)
• Frozen Dinners & Entrees
• Table 3-3: IRI-Tracked Sales of Weight-Loss Frozen Dinners & Entrees, 2001-2005 (in millions of dollars)
• Desserts
• Table 3-4: IRI-Tracked Sales of Weight-Loss Desserts, 2001-2005 (in millions of dollars)
• Food Bars
• Table 3-5: IRI-Tracked Sales of Weight-Loss Food Bars, 2001-2005 (in millions of dollars)
• Meal Replacement Liquids & Powders
• Table 3-6: IRI-Tracked Sales of Weight-Loss Meal Replacement Liquids & Powders, 2001-2005 (in millions of dollars)
• Diet Candy
• Table 3-7: IRI-Tracked Sales of Weight-Loss Diet Candy, 2001-2005 (in millions of dollars)
• Market Share by Category
• Table 3-8: Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
• Supermarkets Garner Half of Total Retail Sales
• Figure 3-1: Share of U.S. Weight-Loss Product Sales by Retailer Type, 2005 (percent)
• Figure 3-2: Share of U.S. Mass-Market Sales of Weight-Loss Products by Retailer Type, 2005 (percent)

• Market Growth Factors and Forecasts
  • Weight Loss Is Central to General Health Initiatives
  • New Growth in Whole Grains
  • Cutting Sugar, Boosting Sales
  • Wellness and Weight Loss
  • Advantages and Challenges
  • Diet Leaders Loosen Restrictive Plans
  • Diverse Weight-Loss Tactics in Multiple Categories
  • Core Categories
  • Trend Categories
  • Ingredient, Formulation, and Marketing Innovation

• Projected Market Growth
  • Projected Total U.S. Retail Sales of Weight-Loss Foods and Beverages, 2005-2010
  • Table 3-9: Projected U.S. Retail Sales of Weight-Loss Products, 2005-2010 (in millions of dollars)
  • Weight-Loss Desserts Set the Pace
  • Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010
  • Table 3-10: Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010 (in millions of dollars)
  • Figure 3-3: Projected Total Retail Market Share of Weight-Loss Products by Category: 2005 vs. 2010 (percent)

Chapter 4: Competitive & Market Share Trends

• Marketer and Brand Share and Sales Trends
  • Methodology for Estimates
  • Overall Marketer Rankings by 2004-2005 Sales Gains
  • Nestle Maintains Leadership But Loses Share in Frozen Dinners
  • Figure 4-1: Market Share Shifts Among Top Marketers of Weight-Loss Frozen Dinners & Entrees, 2005 vs. 2001 (percentage points)
  • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
  • Figure 4-2: Market Share Shifts Among Top Marketers of Weight-Loss Desserts, 2005 vs. 2001 (percentage points)
  • Slim-Fast Close to Losing Food Bar Crown
  • Figure 4-3: Market Share Shifts Among Top Marketers of Weight-Loss Food Bars, 2005 vs. 2001 (percentage points)
  • Russell Stover Still on Top in Candy, But Other Gaining Ground
  • Figure 4-4: Market Share Shifts Among Top Marketers of Weight-Loss Diet Candy, 2005 vs. 2001 (percentage points)
  • Few Bright Spots in Meal Replacements
  • Figure 4-5: Market Share Shifts Among Top Marketers of Weight-Loss Meal Replacement Liquids & Powders, 2005 vs. 2001 (percentage points)
  • Sales of Weight-Loss Products in Trend Categories
  • Low-Carb Experiments Spike, Then Flop Across the Board
  • Brands Grow With Low-Fat, Low-Cal, Low-Sugar Options
  • Table 4-1: Top Marketers in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-2: Top Brands in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-3: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-4: Top Weight-Loss Frozen Dinner/Entree Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-5: Top Weight-Loss Frozen Dinner/Entree Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-6: Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-7: Top Marketers of Weight-Loss Desserts by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-8: Top Weight-Loss Dessert Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-9: Top Weight-Loss Dessert Brands by Dollar Gains in IRI-Tracked Sales, 2004 vs. 2005 (in millions of dollars)
  • Table 4-10: Top Marketers of Weight-Loss Desserts by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-11: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-12: Top Weight-Loss Food Bar Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-13: Top Weight-Loss Food Bar Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-14: Top Marketers of Weight-Loss Food Bars by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-15: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-16: Top Weight-Loss Diet Candy Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-17: Top Weight-Loss Diet Candy Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-18: Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-19: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
  • Table 4-20: Top Weight-Loss Meal Replacement Liquids & Powders Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-21: Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Sales, 2004-2005 (in millions of dollars)
  • Table 4-22: IRI-Tracked Sales and Market Share of Weight-Loss Products in Trend Categories, 2005 vs. 2004 (in millions of dollars)
  • Table 4-23: Top Weight-Loss Brands in Trend Categories by Gains in Market Share, 2005 vs. 2004 (percent)
  • Table 4-24: Top Weight-Loss Carbonated Beverage Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-25: Top Weight-Loss Ready-to-Eat Cereal Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-26: Top Weight-Loss Bread Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-27: Top Weight-Loss Salty Snack Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-28: Top Weight-Loss Refrigerated Juice Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Table 4-29: Top Weight-Loss Yogurt and Yogurt Drink Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)

Chapter 5: Competitor Profiles

• Competitor Profile: Atkins Nutritionals, Inc.
  • Company Overview
  • The Rise and Fall of a Weight-Loss Giant
  • Re-Tooling for the Future
• Competitor Profile: Dreyer's Grand Ice Cream Holdings, Inc.
  • Company Overview
  • Leader in Weight-Loss Desserts
  • Innovation to Push Sales Even Higher
• Competitor Profile: General Mills, Inc.
  • Company Overview
  • Whole Grain & Light Yogurt Leader
  • Setting the Pace with Education, Diet Plans
• Competitor Profile: H.J. Heinz Company
• (Weight Watchers Smart Ones)
  • Company Overview
  • Growth Curtailed by Low-Carb Trends
  • Minimizing the Brand, Offering "The Truth"
  • Weight Watchers Frozen Treats Spark Bitter Fight
• Competitor Profile: Kellogg Co. (Special K and Kashi GoLean)
  • Company Overview
  • Special K and Kashi GoLean Are Main Weight-Loss Entries
  • More "Healthy Beginnings," But Where's the Weight Loss?
  • Late for Low-Carb, Early on GI
  • Strengths in Cross-Branding, Line Extensions
  • More Surprises in Fortification to Come
• Competitor Profile: Kraft Foods, Inc.
• (Post, South Beach, Lifesavers)
  • Company Overview
  • Major Target in "Obesity Foods" Battles
  • Boosting Health and Weight-Loss Marketing
  • Bold Moves with South Beach
• Competitor Profile: Nestle (Stouffer's Lean Cuisine)
  • Company Overview
  • Tops in Overall Weight-Loss
  • Staying Fresh in Packaging and Promotion
• Competitor Profile: Russell Stover Candies, Inc.
  • Company Overview
  • Riding Out the Low-Carb Bubble
  • Difficulty in Design and Formulation
• Competitor Profile: Slim-Fast Foods Co. (Unilever)
  • Company Overview
  • Back to Basics

Chapter 6: Marketing & New Product Trends

• Marketing and Advertising Trends
  • Premium Brands Go for More "Lows"
  • Changing Diet Trends Prompt Rebranding Efforts
  • Folding Weight-Loss into General Health
  • Portion Control across Multiple Categories
  • Targeting Multiple Trends
  • Marketers Take Responsibility for Education
  • Advertising Expenditures for Weight-Loss Products
  • Figure 6-1: Marketer Shares of National Consumer Advertising Expenditures for Weight-Loss Foods and Beverages, 2004 (percent)
  • Weight-Loss and Wellness Advertising Positioning
• New Product Trends
  • Methodology
  • Low-Carb Introductions Fall Hard and Fast
  • Trends in Low/No Sugar and Low Glycemic
  • Fewer Fats, Lower Calories in New Products
  • New Product Trends by Food and Beverage Classification
  • Foods
  • Beverages
  • Table 6-1: Number of New Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-2: Number of New Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-3: Number of New Grain-Based Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-4: Number of New Condiment Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-5: Number of New Snack Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-6: Number of New Meat, Poultry, and Fish Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-7: Number of New Breakfast/Lunch/Dinner Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-8: Number of New Fruit and Vegetable Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-9: Number of New Dairy Food Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-10: Number of New Sweets Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-11: Number of New Coffee & Tea Product Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-12: Number of New Soft Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-13: Number of New Alcohol & Alcohol Substitute Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-14: Number of New Beverage Mix & Flavoring Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-15: Number of New Fruit & Vegetable Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-16: Number of New Bottled Water Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-17: Number of New Health and Energy Drink Introductions by Weight-Loss-Oriented Package Tag, 2002-October 2005 (number and percent)
  • Table 6-18: Marketers and Brands of Weight-Loss Frozen Dinners, Entrees, and Pizza, and Key New Product Introductions, 2004-2005
  • Table 6-19: Marketers and Brands of Weight-Loss Baked Goods, Cereal, and Baking Mixes and Key New Product Introductions, 2004-2005
  • Table 6-20: Marketers and Brands of Weight-Loss Pasta and Key New Product Introductions, 2004-2005
  • Table 6-21: Marketers and Brands of Weight-Loss Dairy Products and Frozen Desserts, and Key New Product Introductions, 2004-2005
  • Table 6-22: Marketers and Brands of Weight-Loss Meal Replacement Bars and Shakes and Key New Product Introductions, 2004-2005
  • Table 6-23: Marketers and Brands of Weight-Loss Candy and Confectionery and Key New Product Introductions, 2004-2005
  • Table 6-24: Marketers and Brands of Weight-Loss Salty Snacks and Key New Product Introductions, 2004-2005
  • Table 6-25: Marketers and Brands of Low-Carb Beer, Wine, and Spirits and Key New Product Introductions, 2004-2005
  • Table 6-26: Marketers and Brands of Other Weight-Loss Foods and Beverages and Key New Product Introductions, 2004-2005

Chapter 7: The Weight-Conscious Consumer

• Demographics and Psychographics
  • The Simmons Survey System
  • 25% of Adults Are Dieting
  • Figure 7-1: Percentages for Selected Weight-Loss Behaviors, 2005 (U.S. adults)
  • 18% Count Calories
  • The Guilt Factor
  • Figure 7-2: Percentages for Selected Weight-Loss Attitudes, 2005 (U.S. adults)
  • Distinct Demographics for Try-Anything Dieters
  • Demographics and Diet Motivations
  • Figure 7-3: Top Reasons for Watching Diet, 2005 (U.S. adults)
  • Non-Prescription Diet Products and Weight-Loss Programs
  • Figure 7-4: Percentages Using Non-Prescription Diet Products or Weight-Loss Programs: By Selected Attitudes or Behaviors, 2005 (U.S. adults who are watching or controlling diet)
  • Teen Slimming
  • Figure 7-5: Teen Percentages for Selected Weight-Loss Attitudes and Behaviors, 2005 (U.S. children age 12-17)
  • Table 7-1: Demographics Favoring Agreement with Statement: I Am Currently Watching or Controlling Diet, 2005 (U.S. adults)
  • Table 7-2: Demographics Favoring Agreement with Statement: I Am Currently Dieting, 2005 (U.S. adults)
  • Table 7-3: Demographics Favoring Agreement with Statement: I Think of the Calories in What I Eat, 2005 (U.S. adults)
  • Table 7-4: Demographics Favoring Agreement with the Statement: I Normally Count the Calories in the Foods I Eat, 2005 (U.S. adults)
  • Table 7-5: Demographics Favoring Agreement with the Statement: I Feel Guilty When I Eat Sweets, 2005 (U.S. adults)
  • Table 7-6: Demographics Favoring Agreement with the Statement: Fattening Food Makes Me Feel Guilty, 2005 (U.S. adults)
  • Table 7-7: Demographics Favoring Agreement with the Statement: I'll Try Any New Diet, 2005 (U.S. adults)
  • Table 7-8: Percentages for Selected Reasons for Watching Diet, 2005 (U.S. adults)
  • Table 7-9: Percentages for Selected Sole Reasons for Watching Diet, 2005 (U.S. adults)
  • Table 7-10: Demographics Favoring Watching Diet to Lose Weight, 2005 (U.S. adults)
  • Table 7-11: Demographics Favoring Watching Diet to Control Cholesterol Level, 2005 (U.S. adults)
  • Table 7-12: Demographics Favoring Watching Diet to Control Fat Intake, 2005 (U.S. adults)
  • Table 7-13: Demographics Favoring Watching Diet to Maintain Weight, 2005 (U.S. adults)
  • Table 7-14: Demographics Favoring Watching Diet to Control Blood Sugar Level, 2005 (U.S. adults)
  • Table 7-15: Demographics Favoring Watching Diet to Control Hypertension, 2005 (U.S. adults)
  • Table 7-16: Demographics Favoring Watching Diet to Control Diabetes, 2005 (U.S. adults)
  • Table 7-17: Percentages for Use of Selected Non-Prescription Diet Products, 2003 vs. 2005 (U.S. adults)
  • Table 7-18: Teen Demographics Favoring Agreement With Statement: I Often Try to Lose Weight, 2005 (U.S. children age 12-17)
• Demographics for Weight-Loss Products and Brands
  • Dairy Products Lead in Low-Fat
  • 100 Million Consumers for Packaged Sugar Substitutes
  • 24% Use Healthy Choice
  • Sugar-Free and 55 and Overs
  • Slim-Fast vs. Weight Watchers by Gender
  • Patterns by Race and Region
  • Dairy vs. Dessert Products by Education and Income
  • Snacks for Kids and Condo-Dwellers
  • Table 7-19a: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-19b: Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-20a: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-20b: Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-21a: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-22b: Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
  • Table 7-23: Usage Rates for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-24: Consumer Base for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-25: Usage Indices for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
  • Table 7-26: Usage Rates for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-27: Consumer Base for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-28: Usage Indices for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
  • Table 7-29a: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-29b: Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-30a: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-30b: Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-31a: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-32b: Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
  • Table 7-33: Usage Rates for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-34: Consumer Base for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-35: Usage Indices for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
  • Table 7-36: Usage Rates for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-37: Consumer Base for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-38: Usage Indices for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
  • Table 7-39: Usage Rates for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-40: Consumer Base for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-41: Usage Indices for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
  • Table 7-42: Usage Rates for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-43: Consumer Base for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-44: Usage Indices for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
  • Table 7-45: Usage Rates for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-46: Consumer Base for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-47: Usage Indices for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
  • Table 7-48: Usage Rates for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
  • Table 7-49: Consumer Base for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
  • Table 7-50: Usage Indices for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)

Chapter 8: Looking Ahead

• Trends and Opportunities
  • Well-Rounded Weight Loss
  • Convenience Along May Not Be Enough
  • Target Marketing and Megabranding
  • Hot Additives: Nutritional Lipids and Other Formulation Trends
  • Low-Glycemic: Not Quite Ready for Prime Time

Appendix: Addresses of Selected Marketers