米国におけるフットウェア市場

Abstract

The U.S. Market for Footwear, examines four basic product categories in this dynamic market: casual shoes, athletic shoes, dress shoes, and rugged shoes. Casual shoes account for 52% of the market, athletic shoes for 31%, and rugged and dress shoes for the remaining.

The overall market is destined to see increased competition as entities, larger due to mergers and acquisitions, go toe-to-toe in the coming years. In particular, athletic shoe market leader, Nike, is poised to face stiff competition from the merger of Adidas and Reebok, and trigger more marketing initiatives and new innovations in the near future.

And while the fashion aspect can be mercurial, an increased awareness and appreciation of style, on the part of both male and female consumers, will drive innovations and introductions. Simmons data indicates that men, for their part, are much more open to footwear options and are purchasing more shoes than ever before.

Report Methodology

The information in The U.S. Market for Footwear is based on both primary and secondary research. Historical data are provided for 2001 through 2005 (E), with forecast data from 2006 to 2010. Statistics on market size and growth are based on data from U.S. Census Bureau, United States International Trade Commission (USITC) and Bureau of Labor Statistics. Data on marketer share and share by retail sector are based on an evaluation of data and trend reports from trade sources. Shipment data on the different types of footwear are compiled from U.S. Department of Commerce and private data sources. Import and export data is derived from United States International Trade Commission USITC data.

TNS Media Intelligence provided advertising expenditures of footwear marketers and the media they used for advertising.

The consumer demographic analysis in the report is based on survey data provided by SMRB, New York. The data has been derived from the NCS (National Consumer Survey) Spring 2005 (May 2004 - May 2005) survey, based on a sample of 24,136 U.S. adults who represent a statistically-accurate cross-section of the U.S. adult population. Besides the NCS Spring 2005 survey, data has also been derived from the Teens Spring 2005 (May 2004 to May 2005) survey, based on a sample of 2,160 U.S. teenagers who represent a statistically accurate cross-section of the U.S. teenage population. The SMRB consumer survey includes demography on consumer attitudes towards different categories, brand preference and the frequency of purchase. Consumer expenditure on footwear has been derived from U.S. Department of Labor, Bureau of Labor Statistics.

Secondary research data has been obtained from government sources, trade associations like National Sporting Goods Association, industry publications like Footwear News, business journals, company literature and investment reports.

What You'll Get in this Report

The U.S. Market for Footwear makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Footwear offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers
• Marketing Trends
• The Consumer
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the footwear market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2009.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for footwear.
• Research and development professionals stay on top of competitor initiatives and explore demand for footwear.
• Advertising agencies working with clients in related industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

• Chapter 1 Executive Summary
  • Report Scope
  • Methodology
  • Footwear Types
    • Casual Shoes
    • Athletic Shoes
    • Dress Shoes
    • Rugged Shoes
    • Classification by Material
  • The Market
    • Figure 1-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in billion $)
    • Industry Overview
    • Table 1-1 Annual U.S. Footwear Spending, 2001- 2005 (E) (in million $)
    • Market Composition
    • Figure 1-2 Market Composition by Category Share of The U.S. Footwear Market Sales, 2004 (%)
    • Athletic Footwear - Market Drivers
  • The Marketers
  • Marketing Dynamics
    • Brown Shoe Co.: Change of Brand Image
    • Mischa Barton Endorses Keds
    • Timberland: Cause Marketing
    • Nike Launch "Livestrong" Campaign
    • Reebok launch the "I Am What I Am," Global Branding Campaign
    • New Product Innovations
    • Retail
      • Shoe Stores
      • Athletic Stores
      • Discount Shoe Stores
      • Mass Discounters
      • Department Stores and National Chains
      • Off-Pricers
      • Mail Order
      • Specialty Stores
      • Online
  • The Consumer
    • Preference by Footwear Type
    • Consumer Purchase Behavior and Their Attitudes Towards Fashion
  • Key Trends & Factors to Growth
    • Fashion-Conscious Urban Consumers Dressing Up
    • Growing Hispanic Market
    • Women Spur Sales of Athletic Footwear
    • Mergers and Acquisitions
    • Increasing Demand for Fashion and Function
    • Imports from Asia to Increase
    • Major Challenges
      • Shrinking Overseas Market
      • Unpredictable Nature of Fashion Trends
  • Market Forecast
    • Figure 1-3
    • Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in billion $)
• Chapter 2 The Market
  • Scope of Report
  • Methodology
  • Product Categories and Characteristics
    • Casual Shoes
    • Athletic Shoes
    • Dress Shoes
    • Rugged Shoes
    • Classification by Material
    • Classification by Price
  • U.S. Market for Footwear
    • Figure 2-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in billion $)
    • Market Composition
    • Figure 2-2 Market Composition by Category Share of U.S. Footwear Sales, 2004 (%)
    • Men's Versus Women's Shoes
    • Figure 2-3 Adult Purchase Preference for Different Types of Footwear, Men and Women, 2005 (%)
    • A Closer Look at The Athletic Footwear Industry
    • Athletic Shoes By Type
    • Figure 2-4 Adults Purchase Preference for Different Types of Athletic Shoes, 2005 (%)
    • Athletic Footwear Marketers
    • Figure 2-5 Top Eight Athletic Shoe Manufacturers by Sales, 2004 (in million $)
    • Figure 2-6 Top Eight Athletic Shoe Manufacturers by Sales, Media Expenditure, 2004 (%)
  • Trade Statistics
    • Figure 2-7 Shipment, Import and Export Trends of Footwear in the U.S., 2001-2005 (E) (in billion $)
    • Table 2-1 Annual U.S. Footwear Spending (Consumption ), 2001- 2005 (E) (in million $)
    • Imports
    • Table 2-2 U.S. Footwear Imports from all Countries, by Type of Material, 2001 - 2004 (in million $)
    • Table 2-3 Leading U.S. Footwear Imports by Type of Material, by Country, 2001-2004 (in million $) Imports of Footwear with Leather Uppers
    • Table 2-4 U.S. Imports of Footwear With Leather Uppers From Top 15 Countries, 2001 - 2004 (in thousand $)
    • Figure 2-8 U.S. Imports of Footwear With Leather Uppers From Top 5 Countries, 2001- 2004 (in million $) Imports of Footwear With Textile Uppers
    • Table 2-5 U.S. Imports of Footwear With Textile Uppers From Top 15 Countries, 2001 - 2004 (in thousand $) Imports of Rubber Or Plastic Footwear
    • Table 2-6 U.S. Imports of Rubber Or Plastic Footwear From Top 15 Countries, 2001 - 2004 (in thousand $) Waterproof Footwear Imports
    • Table 2-7 U.S. Imports of Waterproof Footwear From Top 15 Countries, 2001 - 2004 (in thousand $)
    • Table 2-8 U.S. Imports of Footwear by Type of Footwear, 2001-2004 (in million $)
    • Exports
    • Table 2-9 U.S. Export of Footwear by Type of Footwear to All Countries, 2001-2004 (in million $)
  • Factors to Market Growth
    • Athletic Shoes Drive Footwear Industry
    • Table 2-10 Consumer Spending on Athletic Shoes, 2002 - 2004 (in billion $)
    • Table 2-11 Market Shares of Athletic Shoes by Type, 2004 (%)
    • Consumers are Trading Up
    • Table 2-12 Average Price Points of Athletic Footwear Ranked by Percentage Increase, 2003-2004
    • Growing Hispanic Market
    • Mergers and Acquisitions
    • Projected Growth in U.S. Retail Sales of Footwear
    • Figure 2-9 Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in billion $)
• Chapter 3 Company Profiles
  • Nike, Inc.
    • Overview
    • Timeline
    • Operations
    • Table 3-1 Nike Sales by Region, 2004 - 2005 (in million $)
    • Figure 3-1 Nike Worldwide Sales by Product Category, 2005 (%)
    • Figure 3-2 Nike Sales in the U.S. by Product Category, 2003 - 2005 (in million $)
    • Figure 3-3 Worldwide Sales for Nike Footwear, 2002 - 2005 (in billion $)
    • Initiatives
  • Converse Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-4 Sales of Converse Products Prior to Nike Purchase, 1999 - 2002 (in million $)
  • Reebok International Ltd.
    • Overview
    • Timeline
    • Initiatives
    • Operations
      • Figure 3-5 Reebok Sales by Product Category, 2004 (%)
      • Table 3-2 Sales for Reebok, 2003-2004 (in billion $)
      • Figure 3-6 U.S. Sales for the Reebok Brand, 2001 - 2004 (in billion $)
      • Figure 3-7 Worldwide Annual Sales of Reebok Products, 2001 - 2004 (in billion $)
  • Adidas-Salomon AG
    • Overview
    • Timeline
    • Initiatives
    • Operations
      • Figure 3-8 Worldwide Annual Sales of Adidas Branded Products, 2000 - 2004 (in billion $)
      • Figure 3-9 Distribution of Adidas-Salomon AG Sales, by S.B.U., 2003 (%)
  • The Timberland Company
    • Overview
    • Timeline
    • Operations
      • Figure 3-10 Timberland Sales by Product Category, 2004 (%)
      • Figure 3-11 Annual Sales of Timberland Products in the U.S., 2001 - 2004 (in million $)
      • Figure 3-12 Worldwide Annual Sales of Timberland Products, 2001 - 2004 (in billion $)
  • Nine West Group Inc. CHARTS
    • Overview
    • Timeline
  • Brown Shoe Company, Inc.
    • Overview
    • Timeline
    • Operations
      • Figure 3-13 Brown Shoes' Different Retail Formats, by Number of Stores, 2005
      • Figure 3-14 Client Profile of Brown Shoes, by Annual Sales, 2005 (%)
      • Figure 3-15 U.S. Sales for Brown Shoes, 2002 - 2005 (in billion $)
      • Figure 3-16 Worldwide Sales of Brown Shoes, 2002 - 2005 (in billion $)
  • Genesco Inc.
    • Overview
    • Timeline
    • Operations
    • Table 3-3 Retail Store Concepts of Genesco Inc., 2005
    • Table 3-4 Genesco Revenues From Different Retail Concepts, 2004 - 2005 (in million $)
    • Figure 3-17 Genesco Retail Formats, by Annual Sales, 2005 (%)
    • Figure 3-18 Sales of Brown Shoes, 2003 - 2005 (in million $)
  • Fila U.S.A., Inc
    • Overview
    • Timeline
    • Operations
    • Figure 3-19 U.S. Sales of Fila Products, 1999 - 2002 (in million $)
  • K-Swiss Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-20 Sales of K-Swiss Shoes, by Category, 2004 (in million $)
    • Figure 3-21 Sales of K-Swiss Shoes and Apparel, 2004 (in million $)
    • Figure 3-22 Total Revenue of K-Swiss Inc., 2002 - 2004 (in million $)
    • Figure 3-23 Quarterly Revenue of K-Swiss Inc., 2005 (in million $)
  • L.A. Gear, Inc.
    • Overview
    • Operations
    • Timeline
  • New Balance Athletic Shoe, Inc.
    • Overview
    • Operations
    • Timeline
    • Initiatives
    • Figure 3-24 Worldwide Sales of New Balance Products, 2000 - 2004 (in billion $)
  • Wolverine World Wide, Inc.
    • Overview
    • Timeline
    • Operations
    • Table 3-5 Results of Operations of Wolverine World Wide, Inc., 2003-2004 (in million $)
    • Table 3-6 Branded Footwear and Licensing Revenue of Wolverine World Wide, Inc., 2003 - 2004 (in million $)
    • Figure 3-25 Annual Sales of Wolverine Products in the U.S., 2001 - 2004 (in million $)
    • Figure 3-26 Worldwide Annual Sales of Wolverine Products, 2001 - 2004 (in million $)
  • The Stride Rite Corporation
    • Overview
    • Timeline
    • Operations
    • Table 3-7 Net Sales and Percentage Change for Different Business Units, 2003 - 2004 (in million $)
    • Table 3-8 Net Sales and Percentage Change for Different Business Units, H1 2004 - H1 2005 (in million $)
  • Skechers U.S.A., Inc.
    • Overview
    • Operations
    • Timeline
    • Figure 3-27 Annual Sales of Skechers U.S.A., Inc., 2001 - 2004 (in million $)
    • Figure 3-28 Quarterly Sales of Skechers U.S.A., Inc., 2005 (in million $)
  • Justin Brands
    • Overview
  • Kenneth Cole Productions, Inc.
    • Operations
    • Figure 3-29 Annual Revenue of Kenneth Cole Productions, 2002 - 2004 (in million $)
    • Figure 3-30 Quarterly Revenue of Kenneth Cole Productions, 2005 (in million $)
    • Figure 3-31 Distribution Pattern of Kenneth Cole Productions, Inc., 2004 (%)
  • Weyco Group, Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-32 Annual Revenue of Weyco Group, Inc., 2002 - 2004 (in million $)
    • Figure 3-33 Quarterly Revenue of Weyco Group, Inc., 2004 - 2005 (in million $)
    • Figure 3-34 Revenue Sources for Weyco Group, Inc., 2004 (%)
  • Footstar, Inc.
    • OverviewFigure
    • 3-35 Annual Revenue of Footstar, Inc., 2001 - 2004 (in million $)
    • Timeline
  • Vans, Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-35 Net Sales of Vans Inc., 2001 - 2003 (in million $)
    • Figure 3-36 Sales Distribution of Vans Products, by Market, 2003 (in million $)
    • Figure 3-37 Export Sales Distribution of Vans Products, by Region, 2003 (in million$)
• Chapter 4 Marketing Dynamics
  • Advertising Expenditures
    • Table 4-1 Top Footwear Marketers by Ad Spend, 2004 (in million $)
    • Athletic Shoes
    • Nike Leads in Ad-Spend
    • Adidas Spends $55.8 Million
    • Reebok in Third
    • Casual Shoes
    • Skechers
    • Vans
    • Rugged Shoes/Boots
    • Timberland
    • Wolverine
    • Dress Shoes
    • Jones Apparel Group Inc.
    • Brown Shoe Co. Inc.
    • Table 4-2 Top Footwear Brands by Ad Spend, 2004 (in million $)
  • Recent Campaigns and Promotions
    • Dress Shoes
      • Jimmy Choo: Celebrity Endorsement
      • Brown Shoe's Naturalizer: Change of Brand Image
    • Casual Shoes
      • Keds: Celebrity Endorsement
      • Converse: Sports Celebrity Endorsement
    • Rugged Shoes/Boots
      • Timberland: Cause Marketing
    • Athletic Shoes
      • Nike Celebrates Real Women
      • Nike: Cause Marketing and Celebrity Endorsement
      • Nike: Digital & Viral Marketing
      • Reebok: Global Branding and Celebrity Endorsement
      • Reebok: VOD Ad Campaign
      • New Balance: Anti-Celebrity Endorsement
      • Adidas: Sports Celebrity Endorsement
      • Adidas: Interactive Advertising
  • Marketing Strategies
    • Athletic Shoes
      • New Balance: Ageless Marketing
      • K-Swiss: Product Design and Inventory Management
      • Puma: Sports Sponsorship to Lifestyle Branding
    • Casual Shoes
      • Keds: Sampling, Event Marketing and Celebrity Endorsement
      • L.A. Gear: Brand Re-positioning, Contests and Sweeps
      • Brown Shoe's Naturalizer: Re-Branding
    • Casual And Dress Shoes
      • Genesco's Journeys: Interactive Marketing, Contests and Sweeps
    • Luxury/Premium Dress Shoes
      • Manolo Blahnik: Premium Branding
    • Large Retailers
      • Foot Locker: Interactive Marketing, Contests and Sweeps
      • Acquirers: Jones Apparel & Liz Claiborne
      • Jones Apparel: Cause Marketing
  • Retail & Distribution
    • Footwear Distribution Channels
    • Wholesale or Direct
    • Authorized or Mass
    • Two Distributor Classes
  • Footwear Retail Channels
    • Shoe Stores
    • Athletic Stores
    • Discount Shoe Stores
    • Mass Discounters
    • Department Stores and National Chains
    • Off-Pricers
    • Mail Order
    • Specialty Stores
    • Online
  • Retail Trends
    • Footwear Vendors Are Shaking Up Traditional Selling Seasons
    • Stylish Comfort Shoes Take Up Shelf Space
    • Unique Specialty Formats
    • Department Stores Launch Private-Labels
    • Hip-Hop Culture and Modern Day Branding
    • Athletic Marketers Adapt Strategies
    • Fashion and Technology Merge
    • Online Sales To See Greater Growth
• Chapter 5 The Consumer
  • Note on Simmons Survey Data and Figures
  • Consumer Expenditure on Footwear
    • Table 5-1 Average Consumer Expenditure on Footwear, by Demographic Characteristics, 2004 (in $)
    • Table 5-1 [cont.] Average Consumer Expenditure on Footwear By Demographic Characteristics, 2004 (in $)
  • Consumer Overview
    • Figure 5-1 Percentage of Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (in %)
    • Figure 5-2 Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
  • Boots
    • Table 5-2 Demographic Characteristics of Adults Who Favor Purchase of Boots (Excluding Work Boots), 2005
  • Slippers
    • Table 5-3 Demographic Characteristics of Adults Who Favor Purchase of Slippers, 2005
  • Athletic Shoes
    • Table 5-4 Demographic Characteristics of Adults Who Favor Purchase of Athletic Shoes, 2005 Preference by Type of Athletic Shoe
    • Figure 5-3 Percentage of Adults Favoring Purchase of Different Types of Athletic Shoes, 2005 (%)
    • Figure 5-4 Adults Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%) Casual Sneakers
    • Table 5-5 Demographic Characteristics of Adults Who Favor Purchase of Casual Sneakers, 2005 Exercise/Walking Shoes
    • Table 5-6 Demographic Characteristics of Adults Who Favor Purchase of Exercise/Walking Shoes, 2005 Jogging/Running Shoes
    • Table 5-7 Demographic Characteristics of Adults Who Favor Purchase of Jogging/Running Shoes, 2005
  • Sneaker Brands
    • Figure 5-5 Percentage of Adults Favoring Purchase of Different Brands of Sneakers, 2005 (%)
    • Figure 5-6 Adults Favoring Purchase of Select Brands of Sneakers, by Gender, 2005 (%)
    • Table 5-8 Demographic Characteristics of Adults Favoring Purchase of Sneakers, by Brand: Nike, New Balance, Reebok, Adidas, 2005
    • Nike
    • Reebok
    • Adidas
    • New Balance
• Teen Footwear Buying Patterns
  • Athletic Shoes
  • Boots
  • Figure 5-7 Percentage of Teenagers Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
  • Figure 5-8 Percentage of Teenagers Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%)
  • Sneaker Brands
  • Figure 5-9 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, 2005 (%)
  • Figure 5-10 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, by Gender, 2005 (%)
  • Table 5-9 Demographic Characteristics of Teenagers Favoring Use of Sneakers by Brand: Nike, Adidas, Reebok, Converse, 2005
  • Consumer Psychographics
    • Consumer Purchase Behavior and Their Attitudes Towards Fashion
    • Table 5-10 Attitude Comparison of Athletic Shoe Buyers by Purchase Frequency, Gender, 2005
    • Table 5-11 Attitude Comparison of Boot Buyers by Purchase Frequency, Gender, 2005
    • Table 5-12 Attitude Comparison of Other Shoe Buyers by Purchase Frequency, Gender, 2005
• Chapter 6 Trends
  • Product Trends
    • Sport- Fusion Fashion for Men Goes Mainstream
    • Retro Revolution
    • Figure 6-1 Casual Footwear Market by Type of Footwear, 2005 (in billion $)
    • Casual Remains Strong
    • Stylish Winter Boots for Women
    • Environmental or Animal-Friendly Footwear
  • Current Fashion Trends
    • Western and Embellishments Big in Fall 2005...What's Next?
    • Increasing Demand for Fashion and Function
    • Luxury Brands Are All the Rage
  • Consumer Trends
    • Fashion-Conscious Urban Consumers Dressing Up
    • Women Spur Sales of Athletic Footwear
    • Shopping Experiences
    • The Burgeoning Hispanic Market
    • Table 6-1 Characteristics of Hispanic Population in U.S., 2005
  • Industry Trends
    • M&A Activity Gains Momentum
    • The Big Deal - Adidas Buys Reebok
    • Footwear Vendors Are Shaking Up Traditional Selling Seasons
    • Athletic Shoes Pilot The Industry
    • Table 6-2 Consumer Spending on Athletic Shoes, 2003 - 2004 (in billion $)
    • Table 6-3 Market Shares of Athletic Shoes By Type, 2004 (%)
  • Upcoming Fashion Trends - 2006
    • Exotic Boots for Women
    • Designer and Customized Boots
    • Luxury Dress Shoes
    • Celebrity Shoes
    • Hi-Tech Athletic Shoes
• Appendix: Addresses of Selected Marketers