利便性を重視したペット関連製品の市場動向

Abstract

Convenience is an increasingly important selling chip for pet products, appealing especially to busy single-person and dual-worker households with stay-at-home pets, as well as aging baby boomers looking to make empty-nest pet-rearing easier. At the same time, products specifically designed to make pets more portable and comfortable while away from home are charting healthy annual sales gains, and as the pets-as-family trend continues to gain momentum, these products will get even longer legs. Over two-thirds of pet owners travel with their pet, and dog and cat owners stand out for putting in personal travel miles on the road, being 33% more likely than non pet owners to clock 400-499 miles per week. As a result, today' s pet owners are on high alert for travel products promising safety, comfort, and of course, convenience. Hotels, airlines, and pet travel services are also doing their part, making it more practical, as well as more fun, for people to travel with their pets.

All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets, an all-new Packaged Facts report, surveys innovative pet convenience and travel products of all kinds, examining both the products themselves and what' s driving their popularity, providing case histories illustrating key trends in product development and marketing. It also charts travel trends among U.S. pet owners, using exclusively cross-tabulated Simmons Market Research Bureau consumer survey data. The report is organized into three chapters: 1) Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); 2) At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features (e.g., grooming brushes designed for easy hair removal, dog collars with built-in leads, stand-on-the-cap shampoo bottles); and 3) On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, waste disposal systems, quick-cleansing products like wipes, and calming supplements.

Packaged Facts' Pet Products and Services Collection

Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include Pet Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet Market.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.

Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed data from Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2006 consumer survey, which is based on approximately 30,000 respondents

What You' ll Get in this Report

All Things Convenient: Packaging, Portability and Consumer Trends in the Pet Food, Supplies and Travel Marketsoffers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Table of Contents

Chapter 1: Introduction

• Scope of Report
• Treatment of Pet Clean-Up and Training Products
• Report Methodology
• The Pet Market Environment
  • The Convenience Card
  • Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of dollars)
  • Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009 (percent)
  • Pet Owners Placing a Premium on Time-Saving Convenience
  • Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
  • Marketers on Board Convenience Wagon
  • Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
  • Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
  • Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
  • The Convenience = Luxury Pitch
  • Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
  • Pet Humanization Drives Product Upscaling
  • Pets Being Taken Out of the Home, on Trips More Often
  • Pet Market Sales Shifting to High-Income Demographics
  • Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Couples Without Kids Also Growing in Importance
  • Figure 1-4: Households Without Children as Pet Owners: By Number of Adults, 2004 vs. 2006 (percent)
  • Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners: 2004 vs. 2006 (percent)
  • The Aging Pet Population
  • The Aging Human Population
  • Table 1-5: Household Penetration Indices by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-6: Household Penetration Rates by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-7: Total Households by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • The Internet Factor
  • Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those Agreeing with Statement, The Internet Has Changed the Way I Get Product Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet, 2006 (U.S. dog- or cat-owning households)
  • Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat Owners, 2006 (U.S. dog- or cat-owning households)
  • Big-Box Retailer Consolidation
  • Growth of Non-Traditional Retail Outlets

Chapter 2: Pet Food and Packaging

• Trend Overview
  • Convenience a Key Angle in Pet Food Premiumization
  • Figure 2-1: Factors Influencing Purchasing of Dog and Cat Food: 2006 (percent)
  • Figure 2-2: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, 2004 (percent)
  • The New Product Development Thrust
  • Table 2-1: Pet Food: Convenience Product Selling Points by Package Tags, 1999-2006
  • From Paper to Plastic
  • From Metal to Plastic
  • Stand-Up Pouches and Bags
  • Retort Pouches Slow to Catch On After an Early Start
  • Packaging Companies Coming on Strong
• Convenience Products and Packaging
  • The Single-Serve Surge
  • Pouched Foods
  • Single-Serve Peel-and-Serve Cups and Trays
  • Single-Serve Plastic Tubs
  • Single-Serve Treats
  • Supplement Powder Packs, Water, and Dispensing Systems
  • Easy-Open and Resealable
  • Zipper Bags
  • Press-on Plastic Lids
  • Pull-Tabs on Cans
  • Twist-Off Caps, Flip-Top Lids, and Shaker Tops
  • The "Quick" Appeal
  • Multipacking
  • Easy-Carry Handles
  • Refillable Products
  • No-Odor Products Appeal to Finicky Pet Owners
  • Microwaveable Products Beginning to Appear
  • Bulk Sizes Still Wanting on Convenience Front
  • Bite-Sized Training Treats and Pet Candy
  • Street Treats
  • Private-Label Products Also in Convenience Game
  • Adding Convenience to Raw Pet Foods
  • Convenience Packaging and Product Forms Also Prominent in Bird, Small Animal, and Reptile Foods
  • Stand-Up Zip-Lock Bags
  • Cooked Diets
  • Bulk Bins
  • Convenience Crickets
• Looking Ahead
  • Convenience a Top Driver in Global Packaging Market
  • Dry Dog Food: Plastic, Zippers, Spouts, and Handles
  • Wet Pet Food: Plastic, Pouches, Mixing, and Easy-Open/Close
  • Treats: Zipper Bags, Canisters, and Healthy Bite-Sized
  • Pet Food Mixes and Travel Packs
  • Pour, Sprinkle, and Spray-On Seasonings
  • Home Delivery
  • Emerging Human Food Convenience Packaging Forms Will Support Growth of Fresh/Frozen/Raw Pet Foods
  • Vacuum Packs and Cook-in-Package Films for Fresh/Raw Foods
  • Pouched Frozen and Shelf-Stable Foods
  • Aseptic Food Packages
  • Resealable Retort Pouches
  • Squeezable Tubes
  • Intelligent Packaging

Chapter 3: Pet Home Assistance Products

• Products Designed to Make Pet Care Easier
• Table 3-1: Dog Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
• Table 3-2: Cat Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
• "Quick" Is No. 1 Marketing Claim
• Table 3-3: Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
• Grooming Products
• Manual Grooming Tools
• Shampoo
• Between-Bath Products: Waterless Baths and Wipes
• Electric Clippers and Dryers
• Marketer Snapshot: Hartz Mountain
• Pet HBC, Oral Care Products Also Riding Convenience Wave
• Household Clean-Up Products Tout Ease of Use, Effectiveness
• Pet Odor- and Behavior-Control Devices
• Kit Appeal
• Litter Accessories and Packaging
• Disposability a Key Angle
• Self-Cleaning Litter Boxes
• Pet Watering Devices
• Pet Feeding Devices
• Pet Doors and Steps
• Marketer Snapshot: Doskocil/Petmate
• Self-Warming and -Cooling Mats and Beds
• Timer and Touch-Activated Toys
• Electronic Training Products
• Looking Ahead
• Improving on Existing Products
• More High-Tech Players
• More Convenient Cat Litter
• More Multifunctional Products

Chapter 4: Pet Travel & On-the-Go Products

• Market Overview
  • All Systems Go
  • Table 4-1: Arrangements to Be Made When Pet Owner Is Traveling (percent)
  • Table 4-2: Pets and Travel: 2002, 2003, and 2004 (percent)
  • The New Product Surge
  • Table 4-3: Dog Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
  • Table 4-4: Cat Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
  • More Companies Tapping into Pet Travel Products
  • Growing Support from Hospitality Industry
  • Pet Product Marketers Courting Hospitality Trade
  • Airlines Also Weighing In
  • Pet Travel Services Abound, Especially on the Web
  • Pet Product Retailers Big On Pet Travel Products
  • Figure 4-1: Pet Travel Needs: Percentage of Pet Specialty Retailers Planning to Add or Increase Product Lines, 2004-2006 (percent)
  • Non-Traditional Retailers Also Coming on Strong
  • The Internet Connection
  • New Federal and State Evacuation Initiatives Are Pet Inclusive
  • Pet Boarding, Sitting, and Daycare Services Offer Alternative to Taking Pets With
  • Figure 4-2: U.S. Pet Boarding Services Revenues, 2001, 2005, and 2010 (in millions of dollars)
• Pet Owners and Travel
  • Pet Owners Above Average as Domestic Travelers
  • Table 4-5: Annual Domestic Travel by Number of Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-6: Annual Domestic Travel by Number of Trips Among Dog and Cat Owners, 2006 (indices)
  • Men More Likely Than Women to Travel with Pets
  • Frequent Travelers Skew Toward Pet Specialty Stores, Internet for Pet Supply Purchases
  • Table 4-7: Pet Supply Purchasing Rates by Retail Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
  • Table 4-8: Pet Supply Purchasing Indices by Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
  • Table 4-9: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Three or More Domestic Trips a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Pet Owners Big on Trucks, RVs for Domestic Travel
  • Table 4-10: Methods of Travel for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-11: Methods of Travel for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
  • Pet Owners Above Average as Distance Drivers
  • Table 4-12: Weekly Personal Travel in Miles by Car, Truck, or Van: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-13: Weekly Personal Travel in Miles by Car, Truck, or Van Among Dog and Cat Owners, 2006 (indices)
  • Dog-Owning Drivers Skew to Internet for Pet Supplies Purchasing
  • Table 4-14: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Domestic Trips by Car at Least Once a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 4-15: Pet Supply Purchasing Indices by Retail Channel Among Those Logging 300 or More Miles Weekly in Personal Travel by Car, Truck, or Van: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Pets Owners Turn to Campgrounds for Lodging
  • Table 4-16: Types of Lodging for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-17: Types of Lodging for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
  • Table 4-18: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Staying at Campgrounds During Domestic Trips: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Most Dog Owners Exercise with Pets, Hartz Study Finds
  • TripAdvisor Survey Highlights Travel Trends and Attitudes Among Pet Owners
• Pet Travel & On-the-Go Products
  • On-the-Go Trend Crosses Many Categories
  • Leashes, Harnesses, Halters, and Collars
  • Training Harnesses and Headcollars
  • Multifunctional Collars/Leashes
  • Hands-Free (Sports) Leashes
  • Multiple-Dog Leashes and Couplers
  • Lighted and Reflective Collars and Leashes
  • Stretchable Leashes
  • Other Ergonomic Leashes
  • High-Style/Fashion Leashes
  • I.D. Tags Becoming More Sophisticated
  • Pet Carriers, Bags, and Strollers
  • Figure 4-3: Carrier Expenses for All Dogs and Cats Owned: 2000, 2002, and 2004 (dollars)
  • Soft-Sided Carriers and Bags
  • Pet Strollers and Wheeled Products
  • Traditional Hard-Sided Portable Kennels Add Safety, Convenience Features
  • Crates/Kennels Also Going Portable
  • Automobile Safety and Utility Devices
  • Table 4-19: Methods Used to Secure Dog in Car (percent)
  • Products with Built-In Seat-Belt Attachments
  • Car Seats
  • Seat Protectors and Separators
  • Pet Ramps
  • Multifunctional/Space-Saving Auto Products
  • Portable Watering and Feeding Devices
  • Portable Waste Management and Clean-up Products
  • Sports/Recreational Apparel
  • Travel Supplements and Other HBC Items
  • Looking Ahead
  • Home/Travel Product Cross-Over
  • Multifunctional Products
  • Fashion/Luxury Positioning
  • Acquiring Innovators
  • Positioning on Senior Pets
  • High-Tech Products
  • Travel Legislation
  • Ramped-Up New Product Activity/Innovation
  • Table 4-20: Selected New Travel and On-The-Go Pet Products