食品のフレーバーと成分の市場トレンド：2007年

Abstract

Flavors and ingredients will take on starring roles in 2007 as consumers increasingly demand bigger, bolder tastes; foods that are healthy; and ingredients that are natural or sustainable. This year, quality as well as comfort and convenience will rule. Ethnic flavors will expand and grow, and organic foods will continue to gain traction. Consumers are increasingly sophisticated and want more upscale flavors and ingredients. At the same time, though, there is a real move toward comfort and classic foods. Following are just some of the exciting, challenging and somewhat contradictory trends that will affect flavors and ingredients in 2007.

Packaged Facts' new report, Food Flavors and Ingredients Outlook 2007, uses key industry research, along with interviews with leading food experts and culinary professionals, to highlight how today' s emerging flavors and ingredients will affect tomorrow' s food preferences at home, on the go, and in restaurants.

And, as part of an ongoing feature of this series, the report looks back at the trends we predicted would make it big in 2006, compare that to what happened, and how this will influence the food industry in 2007.

Report Methodology

The information in Food Flavors and Ingredients Outlook 2007 is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

What You' ll Get in this Report

Food Flavors & Ingredients Outlook 2007 makes important predictions and recommendations on the key drivers that will affect the food industry in 2007. No other market research report provides both the comprehensive analysis that Food Flavors and Ingredients Outlook 2007 offers.

How You Will Benefit from this Report

Any food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fourth edition of Packaged Facts' annual view into the food industry' s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what' s hot and what' s not, and discusses how flavor trends are moving through the various food industry channels.

Table of Contents

Chapter 1: Executive Summary

• Scope of Report: Focus on Food Flavors and Ingredients Trends in 2007
• Report Methodology
• Flavors and Ingredients Take On Starring Roles
• Key Cultural - Often Contradictory - Factors
• New Technology, New Opportunities
• Politics on the Plate
• Food Fears
• A Hot Career
• A Look Back and Ahead
• World Flavors
• Health and Wellness
• Flavor Trendsetters
• Fruits and Vegetables
• Green, Natural, and Fresh
• Protein Power
• Sweet Indulgences

Chapter 2: International Flavors

• International Flavors - Crossing New Borders
• Ethnic Flavors Move to the Mainstream
• Mexican the Number One Development Focus for Food Manufacturing
• Table 2-1 Ethnic Foods Appeal (Ratings of Extremely/Somewhat Appealing)
• Table 2-2 Chefs Rate "Hot" Ethnic Cuisines
• Crossover Ingredients Lead the Way
• Asian Invasion Continues
• Asian Staples Going Mainstream
• Soups and Stews Sizzling
• Noodles, noodles, noodles
• Thai Tomorrow
• Up and Coming Asian Flavors and Ingredients
• Mexican Moving Upscale
• Mexican Up-and-Coming Flavors and Ingredients
• Spanish Still Sizzling
• Up-and-Coming Spanish Flavors and Ingredients:
• Mediterranean Making a Big Splash
• Up-and -Coming Mediterranean Ingredients
• Is Indian Finally In?
• Up-and-Coming Indian Ingredients:
• On the Horizon - Africa, Peru, Scandinavia, and German and Slavic
• Africa
• Peru
• Scandanavian
• German and Slavic

Chapter 3: Trend Drivers

• Flavor Trendsetters
• Premium is Primo
• Fresh and Quality-Oriented Marketing Claims
• Table 3-1 Leading New Menu Item Marketing Claims in Fine-Dining Restaurants (In order of popularity)
• Popular Premium Flavors
• Salt' s Day in the Sun
• Infused Oils Offer Opportunities
• Vinaigrette Power
• Comfort Foods
• Updated Classics
• Table 3-2 How Americans Define Comfort Food
• The Versatility and Comfort of Bread
• Flatbreads Rising
• Bread Soups and Salads
• Whole Grains Still Growing
• Breakfast - Eye-Opening Opportunities
• Table 3-3 Most Frequently Mentioned Breakfast Items (Top 200 Chains, 2nd Half 2005)
• Flavors, Herbs, and Spices
• Heat - Peppers Rule
• Peppercorns Add Punch
• Ginger Heating Up
• Where There' s Smoke
• Table 3-4 Top Ten Flavors, Herbs and Spices (Most Frequently Mentioned on Menus)
• Science and Art Add Flavor
• Molecular Gastronomy
• Spraying on Flavor
• Focus on the Crunch
• Aromatic Appeal
• Water Flavors are Flowing

Chapter 4: Health and Wellness

• Wellness - Functional Favorites
• Americans Are Paying Attention
• Three Kinds of Functional Foods
• Schizo Shoppers?
• Avoiding Disease Almost As Important as Dieting
• Table 4-1 Top Health Issues Consumers Are Concerned about Preventing
• Energy - Emerging Hot Button
• Energy Drinks Fastest Growing
• Caffeine IN Your Donut?
• Allergies and Gluten-Free Growing
• Children' s Wellness Is a Key Market
• Low-Glycemic - Next Big Thing?
• Antioxidants Booming
• Table 4-2 New Foods and Beverages in North America Claiming to Contain Antioxidants or Making an Immunity-Related Claim
• Many Ingredients to Watch
• Omega-3 Taking Off
• Probiotics and Prebiotics Percolating
• Calcium on the Rise
• High Fiber and Whole Grains
• Table 4-3 Product Introductions: Positive Package Tags
• Table 4-4 Percentage of Consumers Worldwide Who Regularly Purchase Foods with Specific Health Benefits
• Demonized Ingredients
• Salt Moves to the Hit List
• Looking for Mr. Good Weight
• Portion Control a Hit
• Negative Calorie Products
• Filling Up Faster

Chapter 5: Vegetables and Nuts

• Vegetables and Natural Good Health
• Vegetables Moving Off the Sidelines
• Locally Grown/Heirloom Are Hot
• The Beauty of the UgliRipe
• New Look at Traditional Favorites
• Squash Varieties Attracting Notice
• Sweet Potato - Overtaking White Potatoes?
• Eats Shoots and Leaves
• Taking Root
• Beets are Big News
• Versatile Celery
• Artichokes - Stuffed, Shaved and Sauteed
• Colorful Vegetables Catching On
• Micro Greens are Making Big Waves
• Fresh Cut Leads the Way
• Table 5-1 Retail Fresh-Cut Sales in 2005
• Salad Days
• Vegetable Salads Getting Attention
• As Easy as Opening a Bag
• Convenient Packaging
• Table 5-2 Salads Market Share
• Moving into the Snack Aisle
• Adding Spice For Life - Naturally
• Tea Continues to Steam
• Table 5-3 New Product Introductions: Tea, 2004-2006
• Hemp is Hot
• Seeds Taking Root
• Table 5-4 New Product Introductions: Seeds, 2004-2006
• Nuts for Nuts
• Seaweed Spreads Out

Chapter 6: Fruit - Exciting and Exotic

• Super Fruits - Super Growth
• Powerful Pomegranate
• Amazing Acai
• Goji Berry Going Strong
• Guarana Keeps Growing
• Soon To Be Super
• Table 6-1 New Foods and Beverages in US and Canada Featuring Super Fruits (acai, pomegranate, goji berries, mangosteen, black currant)
• Table 6-2 New Product Introductions: Super Fruits, 2005-2006
• Tropical Fruits Going Wild
• Mango Maturing
• Top Banana
• Lychee and Rambutan
• Lulo and Feijoa on the Horizon?
• Citrus is Still Sizzling
• Lemon Leads
• Yuzo - You Go
• Orange Flavors Gain Appeal
• Table 6-3 New Product Introductions: Citrus, 2005-2006
• Berry Berry Good
• Mixed Berries Growing
• Black Currants May Bloom
• Table 6-4 New Product Introductions: Berries, 2005-2006
• Dried Fruits Growing
• Fruit Combos Heating Up
• From Skewers to Soups
• Fun Fruit Products

Chapter 7: Green Cuisine, Natural and Organic

• Sustainability and Ethical Hot Terms for 2007
• Natural and Organic Post Strong Growth
• Fresh Opportunities
• Interest in Sustainable, Organic Crosses Demographic Lines
• A Natural Leader
• Looking for a Natural Definition
• Table 7-1 "Natural" Leads Food Labels, 2005-2006
• Organic is Here to Stay
• Nutrition and Freshness Drive Organic Purchases
• Table 7-2 Why Shoppers Purchase Organic Foods and Beverages
• Opportunities Range from Produce to Pork
• Growing Pains Ahead?
• Table 7-3 Shoppers Buying More Organic, 2005-2006
• Table 7-4 Produce and Dairy the Largest Organic Categories
• Paying Attention to "No" Labels
• Table 7-5 "No" Package Tags with Appeal
• Move Over Organic - Kosher and Halal are Here
• The Importance of Place
• Farmers' Markets Growing Fast
• Fair Trade

Chapter 8: Powerful Proteins

• Powerful Proteins - Meat, Poultry, Seafood, Cheese and Yogurt
• Natural Leads the Way
• Grass-fed Growing
• Table 8-1 "Natural" Leads Beef Sales
• Premium and Gourmet Leading the Pack
• Steak Hasn' t Peaked
• Nose to Tail
• Bellies are Big
• Smoked, Cured, and Salted Meats
• A New Look for Old Favorites
• Poultry
• Table 8-2 Percentage of Protein on Menus First Half 2006, Top 200 Chains
• Table 8-3 Top Menu Flavors, Poultry and Meat
• Seafood - Rising Opportunity
• Muddying the Water
• Guilt-Free Fish
• Farm-Raised Fish
• Raw Fish Swimming Further Afield
• Crab Moves Mainstream
• The Next Wave
• Table 8-4 Top Menu Flavors, Fish and Shellfish
• Table 8-5 Most Frequently Mentioned Fish and Shellfish Species (Top 200 Chain Menus, 2nd Half 2005)
• Cheese is Coming Into Its Own
• Just Say Specialty Cheese
• Creamy-In-the-Middle Cheese
• Mediterranean Cheese to Watch
• Table 8-6 New Product Introductions: Cheese
• Yogurt Leading the Way
• Table 8-7 Yogurt Livens Up Variety of Cuisines

Chapter 9: Sweet Indulgences

• Sweet Indulgences
• Chocolate Takes the Cake
• Dark Chocolate' s Good For You Image
• Chocolate Crosses New Borders
• Table 9-1 New Product Introductions: Chocolate
• Sweet Partnerships
• Salty/ Sweet - Top Trend
• Savory Soars
• Tart and Sweet - The Fruit Factor
• Butter is Back
• Honey is Hot
• Maple Moving Up
• Table 9-2 New Product Introductions: Sweet Flavors and Ingredients, 2004-2006
• Innovative Ice Creams
• International influences
• Familiar Flavors Take on New Look
• Drinkable Desserts
• National Sweeteners on the Horizon
• Table 9-3 Types of Desserts Ordered at Restaurants