Abstract
Pet Food Packaging and Convenience Products, an all-new Packaged Facts report,
surveys innovative pet convenience products in the food arena, examining both
the products themselves and what' s driving their popularity, providing case
histories illustrating key trends in product development and marketing. The
report has a particular focus on new packaging types and technologies
(single-serve, pouch, resealable, easy-open, easy-carry, etc.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include Pet
Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet
Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends:
Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet
Market.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed attendance at industry trade shows;
informal interviews with members of the trade; and an on-site examination of
the retail milieu, including mass-market outlets, pet specialty shops, and
veterinary clinics. Secondary research included extensive Internet canvassing
and research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data
for tracked mass-market retailers (supermarkets, drugstores, and mass
merchandisers other than Wal-Mart), independent pet store sales-tracking
surveys, reported revenues of marketers and retailers, and figures appearing
in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed data from
Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) spring 2006 consumer survey, which is based on approximately
30,000 respondents
What You' ll Get in this Report
Pet Food Packaging and Convenience Products offers unique perspective on this
burgeoning market. No other market research report provides the analysis and
trends coverage that this report offers. Plus, you' ll benefit from extensive
data, presented in easy-to-read and practical charts, tables and graphs.
Table of Contents
Chapter 1: Introduction
- Scope of Report
- Report Methodology
- The Pet Market Environment
- The Convenience Card
- Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions
of dollars)
- Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment,
2003-2009 (percent)
- Pet Owners Placing a Premium on Time-Saving Convenience
- Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care
Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
- Marketers on Board Convenience Wagon
- Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
- Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
- Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product
Selling Points by Package Tags, 2002-2006
- The Convenience = Luxury Pitch
- Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
- Pet Humanization Drives Product Upscaling
- Pets Being Taken Out of the Home, on Trips More Often
- Pet Market Sales Shifting to High-Income Demographics
- Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income
Bracket: 1994, 1999, and 2004 (percent)
- Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994,
1999, and 2004 (percent)
- Couples Without Kids Also Growing in Importance
- Figure 1-4: Households Without Children as Pet Owners: By Number of
Adults, 2004 vs. 2006 (percent)
- Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners:
2004 vs. 2006 (percent)
- The Aging Pet Population
- The Aging Human Population
- Table 1-5: Household Penetration Indices by Age Bracket for Selected
Pet-Owning Classifications, 2006 (U.S. households)
- Table 1-6: Household Penetration Rates by Age Bracket for Selected
Pet-Owning Classifications, 2006 (U.S. households)
- Table 1-7: Total Households by Age Bracket for Selected Pet-Owning
Classifications, 2006 (U.S. households)
- The Internet Factor
- Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat
Owners, 2006 (percent)
- Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat
Owners, 2006 (percent)
- Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those
Agreeing with Statement, The Internet Has Changed the Way I Get Product
Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
- Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of
Pet, 2006 (U.S. dog- or cat-owning households)
- Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat
Owners, 2006 (U.S. dog- or cat-owning households)
- Big-Box Retailer Consolidation
- Growth of Non-Traditional Retail Outlets
Chapter 2: Pet Food Packaging Trends
- Trend Overview
- Convenience a Key Angle in Pet Food Premiumization
- Figure 2-1: Factors Influencing Purchasing of Dog and Cat Food: 2006
(percent)
- Figure 2-2: Share of U.S Pet Food Expenditures by Income Bracket: 1994,
1999, 2004 (percent)
- The New Product Development Thrust
- Table 2-1: Pet Food: Convenience Product Selling Points by Package Tags,
1999-2006
- From Paper to Plastic
- From Metal to Plastic
- Stand-Up Pouches and Bags
- Retort Pouches Slow to Catch On After Early Start
- Packaging Companies Coming on Strong
- Convenience Products and Packaging
- The Single-Serve Surge
- Pouched Foods
- Single-Serve Peel-and-Serve Cups and Trays
- Single-Serve Plastic Tubs
- Single-Serve Treats
- Supplement Powder Packs, Water, and Dispensing Systems
- Easy-Open and Resealable
- Zipper Bags
- Press-on Plastic Lids
- Pull-Tabs on Cans
- Twist-Off Caps, Flip-Top Lids, and Shaker Tops
- The "Quick" Appeal
- Multipacking
- Easy-Carry Handles
- Refillable Products
- No-Odor Products Appeal to Finicky Pet Owners
- Microwaveable Products Beginning to Appear
- Bulk Sizes Still Wanting on Convenience Front
- Bite-Sized Training Treats and Pet Candy
- Street Treats
- Private-Label Products Also in Convenience Game
- Adding Convenience to Raw Pet Foods
- Convenience Packaging and Product Forms Also Prominent in Bird, Small
Animal, and Reptile Foods
- Stand-Up Zip-Lock Bags
- Cooked Diets
- Bulk Bins
- Convenience Crickets
- Looking Ahead
- Convenience a Top Driver in Global Packaging Market
- Dry Dog Food: Plastic, Zippers, Spouts, and Handles
- Wet Pet Food: Plastic, Pouches, Mixing, and Easy-Open/Close
- Treats: Zipper Bags, Canisters, and Healthy Bite-Sized
- Pet Food Mixes and Travel Packs
- Pour, Sprinkle, and Spray-On Seasonings
- Home Delivery
- Emerging Human Food Convenience Packaging Forms Will Support Growth of
Fresh/Frozen/Raw Pet Foods
- Vacuum Packs and Cook-in-Package Films for Fresh/Raw Foods
- Pouched Frozen and Shelf-Stable Foods
- Aseptic Food Packages
- Resealable Retort Pouches
- Squeezable Tubes
- Intelligent Packaging
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