飲食品の新興市場：ブラジル・ロシア・インド・中国・UAEにおける成長機会

Abstract

The report provides a scorecard that measures the most promising markets out of a total of 33 developing countries. Some of the top-rated countries are then explored in more depth, providing insight into the opportunities and risks in their food and drinks markets. ‘Emerging Food and Drinks Markets’ is a new management report published by Business Insights that assesses 33 developing countries across 7 food and drinks metrics, including market size, market growth, per capita spend, population, market intensity, commercial infrastructure and social structures. Each market is rated for each individual metric and an overall score produced to allow a final ranking. Key countries are examined in depth to assess the risks and opportunities in their food and drinks markets.

Table of Contents

Executive Summary

• Country rankings
• Central and Eastern Europe
• Asia-Pacific
• Middle East and Africa
• Latin America
• Conclusions

Chapter 1 Introduction

• The aim of this report
• The structure of the report
• Definitions and methodology
• The metrics
  • Clarification of specific metrics
• Methodology for the scoring system

Chapter 2 Country rankings

• Summary
• Introduction
• Final country rankings
• The high-scorers
  • Market intensity and size
  • Market growth and infrastructure
  • Population, per capita spend and social structures
• Room for improvement
  • Future opportunities
• Country groupings
• Market maturity and attractiveness
  • Market size versus per capita spend on food and drinks
  • Growth of the food and drinks market versus per capita spend on
  • food and drinks
  • Growth of the food and drinks market versus market intensity
  • Per capita spend on food and drinks vs. social structures
  • Per capita spend: comparing emerging markets with developed
• Comparing overall risks and rewards
  • China, Russia and India
  • The remaining countries
• Conclusions

Chapter 3 Central and Eastern Europe

• Summary
• Introduction
• Key regional rankings
• Regional rankings and metric scores
• Regional market drivers
• Country focus: Russia
• Russia' s metric scores
• Country market drivers
• Category specific analysis
  • Bakery and cereals
  • Dairy
  • Savory snacks
  • Soft drinks
• Russia and food and drinks trends
  • Health
  • Convenience
  • Indulgence
  • Ethical
• Conclusions

Chapter 4 Asia-Pacific

• Summary
• Introduction
• Key regional rankings
• Regional rankings and metric scores
• Regional market drivers
• Country focus: China
• China' s metric scores
• Country market drivers
  • Regulatory issues
  • Food safety concerns
• Category specific analysis
  • Bakery and cereals
  • Dairy
  • Savory snacks
  • Soft drinks
• China and food and drinks trends
  • Health
  • Convenience and indulgence
  • Ethical
• Conclusions
• Country focus: India
• India' s metric scores
• Country market drivers
• Category specific analysis
  • Bakery and cereals
  • Dairy
  • Savory snacks
  • Soft drinks
• India and food and drinks trends
  • Health
  • Convenience
  • Indulgent
  • Ethical
• Conclusions

Chapter 5 Middle East and Africa

• Summary
• Introduction
• Key regional rankings
• Regional ranks and metric scores
• Regional market drivers
• Country focus: United Arab Emirates
• UAE' s metric scores
• Country market drivers
• Category specific analysis
  • Bakery and cereals
  • Dairy
  • Savory snacks
  • Soft drinks
• UAE and food and drinks trends
  • Health
  • Convenience
  • Indulgence
  • Ethical
• Conclusions

Chapter 6 Latin America

• Summary
• Introduction
• Key regional rankings
• Regional rankings and metric scores
• Regional market drivers
• Country focus: Brazil
• Brazil' s metric scores
• Country market drivers
• Category specific analysis
  • Bakery and cereals
  • Dairy
  • Savory snacks
  • Soft drinks
• Brazil and food and drinks trends
  • Health
  • Convenience
  • Indulgence
  • Ethical
• Conclusions

Chapter 7 Conclusions

• Summary
• Introduction
• Country rankings
• Market attractiveness
• Risk versus reward
• Category specific analysis
• Bakery and cereals
• Dairy
• Savory snacks
• Soft drinks
• Key trends
• Health
• Convenience
• Indulgent
• Ethical
• Glossary
• Index

List of Figures

• Figure 2.1: Market size versus per capita spend on food and drinks, $, 2007
• Figure 2.2: Growth versus per capita spend on food and drinks, $, 2003-2007
• Figure 2.3: Growth of the food and drinks market versus market intensity
• Figure 2.4: Per capita spend on food and drinks versus social structures, 2007
• Figure 2.5: Overall scores and per capita spend compared with the average per capita spend in developed countries
• Figure 2.6: Per capita share of spend on food and drinks compared to developed markets
• Figure 2.7: Risk versus reward
• Figure 3.8: Overview of regional scores - Central and Eastern Europe
• Figure 3.9: Overview of metric scores - Russia
• Figure 3.10: Market size and growth of the bakery and cereals market in Russia, $m, 2003-2007
• Figure 3.11: Market size and growth of the dairy market in Russia, $m, 2003-2007
• Figure 3.12: Unimilk' s Tyoma Baby Yogurt
• Figure 3.13: Market size and growth of the savory snacks market in Russia, $m, 2003-2007
• Figure 3.14: Bridgetown Foods' PRO-chipsy Natural Potato Chips
• Figure 3.15: PepsiCo soft drink launches - exotic flavors
• Figure 3.16: Market size and growth of the soft drinks market in Russia, $m, 2003-2007
• Figure 3.17: BioJ Yoghurt Drink
• Figure 4.18: Overview of regional scores - Asia-Pacific
• Figure 4.19: Overview of metric scores - China
• Figure 4.20: Market size and growth of the bakery and cereals market in China, $m, 2003-2007
• Figure 4.21: Market size and growth of the dairy market in China, $m, 2003-2007
• Figure 4.22: Nestlé Colorful Beans Milk Ice Cream and Enjoy Ice Cream
• Figure 4.23: PepsiCo potato chip launches in China: Eastern and Western flavors
• Figure 4.24: Market size and growth of the savory snacks market in China, $m, 2003-2007
• Figure 4.25: Market size and growth of the soft drinks market in China, $m, 2003-2007
• Figure 4.26: Coca-Cola soft drink launches in China
• Figure 4.27: Hapi Butter Style Cookies
• Figure 4.28: Overview of metric scores - India
• Figure 4.29: Market size and growth of the bakery and cereals market in India, $m, 2003-2007
• Figure 4.30: Market size and growth of the dairy market in India, $m, 2003-2007
• Figure 4.31: Amul Kool Koko Chocolate Milk, Amul ProLife Probiotic Wellness Ice Cream and Sugar Free Probiotic Diabetic Delight
• Figure 4.32: Market size and growth of the savory snacks market in India, $m, 2003-2007
• Figure 4.33: Market size and growth of the soft drinks market in India, $m, 2003-2007
• Figure 4.34: Minute Maid Pulpy Orange Juice Drink
• Figure 4.35: Kwikchef Masala Paste
• Figure 4.36: Omfed Kandhamal Organic Turmeric Powder
• Figure 5.37: Overview of regional scores - Middle East and Africa
• Figure 5.38: Overview of metric scores - UAE
• Figure 5.39: Market size and growth of the bakery and cereals market in UAE, $m, 2003-2007
• Figure 5.40: Market size and growth of the dairy market in UAE, $m, 2003-2007
• Figure 5.41: Al Safi Fresh Laban
• Figure 5.42: Market size and growth of the savory snacks market in UAE, $m, 2003-2007
• Figure 5.43: Market size and growth of the soft drinks market in UAE, $m, 2003-2007
• Figure 5.44: Pepsi Mirinda Soft Drink - Vitamin C
• Figure 5.45: Wellness O2 Wellness Drink
• Figure 5.46: Andechser Natur Jogurt Mild
• Figure 6.47: Overview of regional scores - Latin America
• Figure 6.48: Overview of metric scores - Brazil
• Figure 6.49: Market size and growth of the bakery and cereals market in Brazil, $m, 2003-2007
• Figure 6.50: Market size and growth of the dairy market in Brazil, $m, 2003-2007
• Figure 6.51: Nestlé NesVita Iogurte
• Figure 6.52: Market size and growth of the savory snacks market in Brazil, $m, 2003-2007
• Figure 6.53: Elma Chips Fandangos Salgadinho de Milho and Elma Chips Sensacoes Batata Frita
• Figure 6.54: Market size and growth of the soft drinks market in Brazil, $m, 2003-2007
• Figure 6.55: Healthy soft drinks launched in Brazil by Coca-Cola
• Figure 6.56: Xellent Swiss Vodka

List of Tables

• Table 1.1: List of countries
• Table 1.2: The metrics and their respective weighting
• Table 2.3: Final country rankings
• Table 2.4: Final country rankings cont.
• Table 3.5: Central and Eastern European countries and their rankings
• Table 4.6: Asian-Pacific countries and their rankings
• Table 5.7: Middle East and African countries and their rankings
• Table 6.8: Latin American countries and their rankings