ヨーロッパにおけるベーカリー及びシリアルの市場：2006年までの展望

This report sets out to identify the key issues, trends and developments that are shaping the European bakery and cereal markets, the report contains detailed analysis on the major categories of the bakery and cereal industry: bread and rolls, breakfast cereals, cakes and pastries, morning goods, savoury biscuits and sweet biscuits. It contains easily comparable data on the market value, volume, distribution, market share, expenditure and consumption for each category, plus market forecasts to 2006.

The report examines future problems, innovations and potential growth areas within the bakery and cereal market. It also provides detailed information on how the market sectors have performed and are currently performing, as well as predicting where they will go in the future. This report illustrates how bakery and cereal markets are changing across Europe. The report aims to identify the trends, issues and developments that are currently shaping the industry and those that are likely to influence the markets over the next few years by using detailed market value and volume data across all sub-segments of the industry.

Executive Summary

• Bakery and cereals in Europe to 2006
• Bakery and cereals in France to 2006
• Bakery and cereals in Germany to 2006
• Bakery and cereals in Italy to 2006
• Bakery and cereals in Spain to 2006
• Bakery and cereals in the UK to 2006

Chapter 1 Introduction

• The aim of this report
• Country coverage in this report
• Chapter 2 Bakery and Cereals in Europe to 2006
• Summary
• Introduction
• Market dynamics
• Germany, UK and France dominate European markets
• Italy, Spain and the UK are the fastest growing markets

Chapter 3 Bakery and Cereals in France to 2006

• Summary
• Market dynamics
• Bread and rolls dominate French bakery markets
• Volumes set to reach 4.4 billion kg by 2006
• Standard grocers account for almost 50% of retail sales
• Leading sectors to 2006
• Bread and rolls unlikely to show strong growth
• Breakfast cereal markets are highly competitive
• Brossard leads with over one-third of the sector share
• Morning goods set to grow, but at a declining rate
• Savoury biscuits growth driven by innovation in flavours
• Sweet biscuit markets have reached maturity

Chapter 4 Bakery and Cereals in Germany to 2006

• Summary
• Market dynamics
• Health conscious consumers value traditional foods
• Bread and rolls make up three-quarters of the market
• Bakeries are the most important retail channel
• Leading sectors to 2006
• Bread and rolls set for small, stable growth
• Most sectors of the cereals market are relatively stagnant
• Germans move away from traditional artisanal producers
• Morning goods set for steady growth
• Health awareness bolsters sales of savoury biscuits
• Small producers characterise the sweet biscuits sector
• Typical purchasers of sweet biscuits in Germany

Chapter 5 Bakery and Cereals in Italy to 2006

• Summary
• Market dynamics
• Bakery and cereals to reach $10.5 billion by 2006
• Savoury biscuits set to struggle for volume growth
• Standard grocers have stolen retail share from bakeries
• Leading sectors to 2006
• Artisanal produce continues to dominate in bread and rolls
• Italy represents an opportunity for growth in cereals
• In-store sales of cakes and pastries are small in Italy
• Morning goods markets set for declining growth rates
• Savoury biscuit markets are mature and will grow slowly
• Barilla is the most important player in sweet biscuits

Chapter 6 Bakery and Cereals in Spain to 2006

• Summary
• Market dynamics
• Bread and rolls will remain dominant through to 2006
• All sectors will rise in volume over the 2002?2006 period
• Grocers sell almost 80% of bakery products in Spain
• Leading sectors to 2006
• One of the lowest per capita consumption levels in Europe
• Breakfast cereals remain a novelty in Spain
• Cakes and pastries set for steady growth
• Morning goods continue to grow, but at declining rates
• Growth driven by NPD and promotional spending
• Advertising and promotional support are being increased

Chapter 7 Bakery and Cereals in the UK to 2006

• Summary
• Market dynamics
• Market set to reach $15.4 billion in 2006
• Bread and rolls make up almost two-thirds of the market
• Standard grocers are the most popular retail outlet
• Leading sectors to 2006
• Bread and rolls demonstrates good long-term potential
• Breakfast cereals growth is decelerating
• Growth lies in innovation and product differentiation
• Morning goods set for small, steady growth
• Savoury biscuits have strong snack positioning
• Sweet biscuits move beyond traditional approaches

Chapter 8 Appendix

• Category segmentation table
• Category definitions
• Distribution definitions
• Index

List of Figures

Figure 3.1: France bakery and cereals sales value and value forecast (US$ m), by category, 1996-2006

Figure 3.2: France bakery and cereals sales volume and volume forecast (kg m), by category, 1996-2006

Figure 4.3: Germany bakery and cereals sales value and value forecast (US$ m), by category, 1996-2006

Figure 4.4: Germany bakery and cereals sales volume and volume forecast (kg m), by category, 1996-2006

Figure 5.5: Italy bakery and cereals sales value and value forecast (US$ m), 1996-2006

Figure 5.6: Italy bakery and cereals sales volume and volume forecast (kg m), 1996-2006

Figure 6.7: Spain bakery and cereals sales value and value forecast (US$ m), by category, 1996-2006

Figure 6.8: Spain bakery and cereals sales volume and volume forecast (kg m), by category, 2002-2006

Figure 7.9: UK bakery and cereals sales value and value forecast (US$ m), by category, 1996-2006

Figure 7.10: UK bakery and cereals sales volume and volume forecast (kg m), by category, 1996-2006

List of Tables

Table 2.1: European bakery and cereal sales value (US$ m), by country, 1996-2001

Table 2.2: European bakery and cereal sales value forecast (US$ m), by country, 2002-2006

Table 2.3: European bakery and cereal sales volume (kg m), by country, 1996-2001

Table 2.4: European bakery and cereal sales volume forecast (kg m), by country, 2002-2006

Table 3.5: France bakery and cereals sales value (US$ m), by category, 1996-2001

Table 3.6: France bakery and cereals sales value forecast (US$ m), by category, 2002-2006

Table 3.7: France bakery and cereals sales volume (kg m), by category, 1996-2001

Table 3.8: France bakery and cereals sales volume forecast (kg m), by category, 2002-2006

Table 3.9: France bakery and cereals distribution (% value), by channel, 2000-2001

Table 3.10: France bread and rolls sales value forecast (US$ m), by segment, 2002-2006

Table 3.11: France bread and rolls sales volume forecast (kg m), by segment, 2002-2006

Table 3.12: France bread and rolls market share (% value), by company, 2000-2001

Table 3.13: France breakfast cereals sales value forecast (US$ m), by segment, 2002-2006

Table 3.14: France breakfast cereals sales volume forecast (kg m), by segment, 2002-2006

Table 3.15: France breakfast cereals market share (% value), by company, 2000-2001

Table 3.16: France cakes and pastries sales value forecast (US$ m), by segment, 2002-2006

Table 3.17: France cakes and pastries sales volume forecast (kg m), by segment, 2002-2006

Table 3.18: France cakes and pastries market share (% value), by company, 2000-2001

Table 3.19: France morning goods sales value forecast (US$ m), by segment, 2002-2006

Table 3.20: France morning goods sales volume forecast (kg m), by segment, 2002-2006

Table 3.21: France morning goods market share (% value), by company, 2000-2001

Table 3.22: France savoury biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 3.23: France savoury biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 3.24: France savoury biscuits market share (% value), by company, 2000-2001

Table 3.25: France sweet biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 3.26: France sweet biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 3.27: France sweet biscuits market share (% value), by company, 2000-2001

Table 4.28: Germany bakery and cereals sales value (US$ m), by category, 1996-2001

Table 4.29: Germany bakery and cereals sales value forecast (US$ m), by category, 2002-2006

Table 4.30: Germany bakery and cereals sales volume (kg m), by category, 1996-2001

Table 4.31: Germany bakery and cereals sales volume forecast (kg m), by category, 2002-2006

Table 4.32: Germany bakery and cereals distribution (% value), by channel, 2000-2001

Table 4.33: Germany bread and rolls sales value forecast (US$ m), by segment, 2002-2006

Table 4.34: Germany bread and rolls sales volume forecast (kg m), by segment, 2002-2006

Table 4.35: Germany bread and rolls market share (% value), by company, 2000-2001

Table 4.36: Germany breakfast cereals sales value forecast (US$ m), by segment, 2002-2006

Table 4.37: Germany breakfast cereals sales volume forecast (kg m), by segment, 2002-2006

Table 4.38: Germany breakfast cereals market share (% value), by company, 2000-2001

Table 4.39: Germany cakes and pastries sales value forecast (US$ m), by segment, 2002-2006

Table 4.40: Germany cakes and pastries sales volume forecast (kg m), by segment, 2002-2006

Table 4.41: Germany cakes and pastries market share (% value), by company, 2000-2001

Table 4.42: Germany morning goods sales value forecast (US$ m), by segment, 2002-2006

Table 4.43: Germany morning goods sales volume forecast (kg m), by segment, 2002-2006

Table 4.44: Germany morning goods market share (% value), by company, 2000-2001

Table 4.45: Germany savoury biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 4.46: Germany savoury biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 4.47: Germany savoury biscuits market share (% value), by company, 2000-2001

Table 4.48: Germany sweet biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 4.49: Germany sweet biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 4.50: Germany sweet biscuits market share (% value), by company, 2000-2001

Table 5.51: Italy bakery and cereals sales value (US$ m), by category, 1996-2001

Table 5.52: Italy bakery and cereals sales value forecast (US$ m), by category, 2002-2006

Table 5.53: Italy bakery and cereals sales volume (kg m), by category, 1996-2001

Table 5.54: Italy bakery and cereals sales volume forecast (kg m), by category, 2002-2006

Table 5.55: Italy bakery and cereals distribution (% value), by channel, 2000-2001

Table 5.56: Italy bread and rolls sales value forecast (US$ m), by segment, 2002-2006

Table 5.57: Italy bread and rolls sales volume forecast (kg m), by segment, 2002-2006

Table 5.58: Italy bread and rolls market share (% value), by company, 2000-2001

Table 5.59: Italy breakfast cereals sales value forecast (US$ m), by segment, 2002-2006

Table 5.60: Italy breakfast cereals sales volume forecast (kg m), by segment, 2002-2006

Table 5.61: Italy breakfast cereals market share (% value), by Company, 2000-2001

Table 5.62: Italy cakes and pastries sales value forecast (US$ m), by segment, 2002-2006

Table 5.63: Italy cakes and pastries sales volume forecast (kg m), by segment, 2002-2006

Table 5.64: Italy cakes and pastries market share (% value), by company, 2000-2001

Table 5.65: Italy morning goods sales value forecast (US$ m), by segment, 2002-2006

Table 5.66: Italy morning goods sales volume forecast (kg m), by segment, 2002-2006

Table 5.67: Italy morning goods market share (% value), by company, 2000-2001

Table 5.68: Italy savoury biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 5.69: Italy savoury biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 5.70: Italy savoury biscuits market share (% value), by company, 2000-2001

Table 5.71: Italy sweet biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 5.72: Italy sweet biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 5.73: Italy sweet biscuits market share (% value), by company, 2000-2001

Table 6.74: Spain bakery and cereals sales value (US$ m), by category, 1996-2001

Table 6.75: Spain bakery and cereals sales value forecast (US$ m), by category, 2002-2006

Table 6.76: Spain bakery and cereals sales volume (kg m), by category, 1996-2001

Table 6.77: Spain bakery and cereals sales volume forecast (kg m), by category, 2002-2006

Table 6.78: Spain bakery and cereals distribution (% value), by channel, 2000-2001

Table 6.79: Spain bread and rolls sales value forecast (US$ m), by segment, 2002-2006

Table 6.80: Spain bread and rolls sales volume forecast (kg m), by segment, 2002-2006

Table 6.81: Spain bread and rolls market share (% value), by company, 2000-2001

Table 6.82: Spain breakfast cereals sales value forecast (US$ m), by segment, 2002-2006

Table 6.83: Spain breakfast cereals sales volume forecast (US$ m), by segment, 2002-2006

Table 6.84: Spain breakfast cereals market share (% value), by company, 2000-2001

Table 6.85: Spain cakes and pastries sales value forecast (US$ m), by segment, 2002-2006

Table 6.86: Spain cakes and pastries sales volume forecast (US$ m), by segment, 2002-2006

Table 6.87: Spain cakes and pastries market share (% value), by company, 2000-2001

Table 6.88: Spain morning goods sales value forecast (US$ m), by segment, 2002-2006

Table 6.89: Spain morning goods sales volume forecast (US$ m), by segment, 2002-2006

Table 6.90: Spain morning goods market share (% value), by company, 2000-2001

Table 6.91: Spain Savoury biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 6.92: Spain savoury biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 6.93: Spain savoury biscuits market share (% value), by company, 2000-2001

Table 6.94: Spain sweet biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 6.95: Spain sweet biscuits sales volume forecast (US$ m), by segment, 2002-2006

Table 6.96: Spain sweet biscuits market share (% value), by company, 2000-2001

Table 7.97: UK bakery and cereals sales value (US$ m), by category, 1996-2001

Table 7.98: UK bakery and cereals sales value forecast (US$ m), by category, 2002-2006

Table 7.99: UK bakery and cereals sales volume (kg m), by category, 1996-2001

Table 7.100: : UK bakery and cereals sales volume forecast (kg m), by category, 2002-2006

Table 7.101: UK bakery and cereals distribution (% value), by channel, 2000-2001

Table 7.102: UK bread and rolls sales value forecast (US$ m), by segment, 2002-2006

Table 7.103: UK bread and rolls sales volume forecast (kg m), by segment, 2002-2006

Table 7.104: UK bread and rolls market share (% value), by company, 2000-2001

Table 7.105: UK breakfast cereals sales value forecast (US$ m), by segment, 2002-2006

Table 7.106: UK breakfast cereals sales volume forecast (kg m), by segment, 2002-2006

Table 7.107: UK breakfast cereals market share (% value), by company, 2000-2001

Table 7.108: UK cakes and pastries sales value forecast (US$ m), by segment, 2002-2006

Table 7.109: UK cakes and pastries sales volume forecast (US$ m), by segment, 2002-2006

Table 7.110: UK cakes and pastries market share (% value), by company, 2000-2001

Table 7.111: UK morning goods sales value forecast (US$ m), by segment, 2002-2006

Table 7.112: UK morning goods sales volume forecast (kg m), by segment, 2002-2006

Table 7.113: UK morning goods market share (% value), by company, 2000-2001

Table 7.114: UK savoury biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 7.115: UK savoury biscuits sales volume forecast (kg m), by segment, 2002-2006

Table 7.116: UK savoury biscuits market share (% value), by company, 2000-2001

Table 7.117: UK sweet biscuits sales value forecast (US$ m), by segment, 2002-2006

Table 7.118: UK sweet biscuits sales volume forecast (US$ m), by segment, 2002-2006

Table 7.119: UK sweet biscuits market share (% value), by company, 2000-2001