世界の自然・有機食品および飲料市場の発展

Abstract

By 2009, the European and US organic food and drinks market will be worth at least $49.2bn; in the US Wal-Mart has recognised the huge potential of this market and it is currently developing an extensive private label organics portfolio. Innovation in Natural and Organic Food and Drinks: Winning NPD strategies and future trends in healthy and ethical products is a new management report published by Business Insights that provides key natural and organic food and drinks market value data and forecasts to 2009 and analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the natural and organic food and drinks market across health, convenience and premiumization and the strategies of innovative leading manufacturers that are driving these changes. Improve your growth strategies using this new report?s analysis of the leading natural and organic food and drinks innovators, the most successful categories and future growth opportunities in the natural and organic food and drinks markets.

Table of Contents

Executive Summary

• Drivers of the natural and organic food and drinks market
• Growth opportunities in natural and organic food and drinks
• Innovation trends
• Key trends in natural and organic food and drinks
• Conclusions

Chapter 1 Introduction

• Research methodology
• What is this report about?
• Report structure

Chapter 2 Drivers of the natural and organic food and drinks market

• Summary
• Introduction
• The future potential of the natural and organic market
• Value of natural, fresh and organic food and drink markets by category
• Value of organic food and drink markets by category
• Organic market value and growth, by country
• Nutrition education
• Industry response to health campaigns
• Rise in diet-related illnesses
• Estimated prevalence of diabetes in seven major markets
• Taking an ethical interest
• Get certified: avoid a brand boycott
• Food miles
• Providing the best of both worlds
• Retailer interest
• Whole Foods Market in the US - soon to enter Europe
• Celebrity endorsements
• Farmers' markets keep major multiples on their toes

Chapter 3 Growth opportunities in natural and organic food and drinks

• Summary
• Introduction
• Growth of natural and organic food and drinks categories
• Category analysis
• Bakery and cereals
• Confectionery
• Dairy
• Ready meals
• Snacks
• Case study: Whitworths
• Soft drinks
• Growth opportunities in natural and organic food and drinks
• Soft drinks
• Bakery and cereals
• Hot drinks
• Ready meals
• Regional analysis
• Europe
• North America
• Latin America
• Asia-Pacific

Chapter 4 Innovation trends

• Summary
• Introduction
• Innovative natural and organic food and drinks
• Innovations in formulation
• Soy products attracting consumers despite confusion
• Innovations in positioning
• Targeting consumers by gender and age
• Innovation in packaging
• Vitamin and mineral fortification
• Innovation by category
• Alcoholic drinks
• Sweet and savory spreads to benefit from health-consciousness
• Product tags on natural and organic products
• Premiumization
• Trans fats regulation in the US
• Pure and simple holds strong appeal to consumers
• Flavor trends
• Orange is losing ground to more exotic flavors

Chapter 5 Key trends in the natural and organic food and drinks market

• Summary
• Introduction
• The three mega-trends
• Health
• Convenience
• Premiumization
  • Case study: premiumization in chocolate
• Mums-to-be
• Raw food
• Functional products
• Glycemic Index
• Whole foods
• Case study: Tree-gate's happy and healthy teas

Chapter 6 Conclusions

• Summary
• Introduction
• Key trends
• Market opportunity and the future of the natural and organic food and
• drinks market
• Category potential
• Global opportunities
• Sweden stands out as highest potential target market for natural and
• organic food and drinks
• Index

List of Figures

• Figure 2.1: Tree-gate's Love, Freedom and Beauty Teas
• Figure 2.2: Teaming fairtrade with organic: the UK labeling scheme
• Figure 3.3: Percentage growth of natural & organic food & drinks in terms of new product launches, 2003-2006
• Figure 3.4: Percentage of food and drinks products in each category launched that are natural and organic
• Figure 3.5: Perky's Perky O's and Sweet Home Farm Low Fat Granola
• Figure 3.6: Green & Black's and CocoaVia
• Figure 3.7: Well Being iQ2 and Lactantia Nature Addition Omega 3 Milk
• Figure 3.8: Hain Celestial all natural soups
• Figure 3.9: T-Bar Green Tea Nutrition Bar and Island Nuts
• Figure 3.10: Whitworths healthy on-the-go fruit snacks range
• Figure 3.11: Tesco Aqua Mineral Water
• Figure 3.12: Market opportunity of natural &/or organic food and drink categories, current market value vs. potential market value
• Figure 3.13: NPD in natural soft drinks is focusing on pomegranate in juices
• Figure 3.14: Innovative teas
• Figure 3.15: Percentage of product launches targeted at natural & organic in each category in Europe, 2001-2006
• Figure 3.16: Xavante Guarana Energy Drink Plus
• Figure 3.17: Prince Charles' Duchy Originals
• Figure 3.18: Percentage of product launches targeted at natural & organic in each category in North America, 2001-2006
• Figure 3.19: Food For Life Wheat & Gluten Free Brown Rice Tortillas and Quaker Crispy WholeGrain Minis Chips
• Figure 3.20: Percentage of product launches targeted at natural & organic in each category in Latin America, 2001-2006
• Figure 3.21: Power Punch Uva
• Figure 3.22: Percentage of product launches targeted at natural & organic in each category in Asia-Pacific, 2001-2006
• Figure 3.23: Enhanced Organic Coffee
• Figure 4.24: Innovation in formulation
• Figure 4.25: Innovation in positioning - Healthy Mom Nutrition Shakes
• Figure 4.26: Defense Effervescent Vitamin & Mineral Supplement Drinks
• Figure 4.27: Innovation in natural & organic food and drinks categories, 2001-2006
• Figure 4.28: Three Sixty Vodka
• Figure 4.29: Justin's Nut Butter
• Figure 4.30: QueenBee Pure Honey Candy
• Figure 5.31: Twinings Iced Tea
• Figure 5.32: Dagoba premium and organic chocolate
• Figure 5.33: Naturel Complement en Fer Eau
• Figure 5.34: Organic Snack Bars and Virta Organic Bars
• Figure 5.35: Alvarado St. Bakery Diabetic Lifestyles Bread
• Figure 5.36: Solo GI Low Glycemic Weight Management Sustained Energy Bar
• Figure 5.37: New Earth's Best Organic Crunchin' Grahams
• Figure 6.38: Forecast value CAGR of natural and fresh (including organic) food and drink markets
• by key product categories, Europe and US, 2004-2009,
• Figure 6.39: Burnbrae Farms Egg Creations

List of Tables

• Table 2.1: Value of natural and fresh (including organic) food and drink markets by key product markets, Europe and US, 2004-2009, $bn
• Table 2.2: Value of organic food and drink markets by key product markets, Europe and US, 2004-2009, $bn
• Table 2.3: Organic market value and growth rates, by country, $bn, 2004-2007
• Table 2.4: Estimated prevalence of diabetes in seven major markets, 2004
• Table 4.5: Percentage of types of innovation within innovative natural & organic products, 2001-2006
• Table 4.6: Top 25 product tags on new product packaging, % of all natural & organic products launched, 2003-2006
• Table 4.7: Top 20 flavors of the new product introductions, % of all natural & organic products launched, 2003-2006
• Table 6.8: Percentage and total number of natural and fresh (including organic) food and drink consumers by usage status, Europe and US, 2004 and 2009
• Table 6.9: Percentage and total number of natural and fresh (including organic) food and drink consumers by usage status, Europe and US, 2004 and 2009, continued