インスタント健康食品の革新：新たな食料／飲料がインスタント健康食品の将来を形づくる

Abstract

Each year thousands of new products in the packaged goods industry are launched by manufacturers hoping to gain consumers interest with innovative developments. This report is a summary of new food and drink products introduced between 2002 and 2006 that are healthy and convenient, as reported by Productscan Online. It is a comprehensive review of the healthy convenient market and provides an in-depth look into the new and emerging trends in healthy convenience. Included in this report are tables for each category investigating the trends in innovation, growth in product launches in healthy convenience food and drinks market and the number of new products launched analyzed by country.

Table of Contents

Executive Summary

• The health and convenience mega-trends
• Growth opportunities in healthy convenience
• Innovation trends
• Key trends in the healthy convenience market
• Conclusions

Chapter 1 Introduction

• Research methodology
• What is this report about?
• Healthy convenience defined
• Report structure

Chapter 2 The health and convenience

• mega-trends
• Summary
• Introduction
• The convenience trend: overlaps with the health trend
  • What is convenience?
  • Consumer drivers of the convenience trend
    • Increasing numbers of single households
    • More women working
    • More stress
    • Less food preparation time
  • Key convenience trends driving healthy convenience
    • On-the-go
    • Customized
    • Kids
• The health trend: overlaps with the convenience trend
  • Consumer drivers of the health trend
    • Ageing populations
    • Rising obesity
    • The rise of age and obesity-related disease
  • Key health trends driving healthy convenience
    • Targeted nutrition
    • Daily dosing
    • Fresh
    • Sports performance
    • Diet management

Chapter 3 Growth opportunities in healthy convenience

• Summary
• Introduction
• Growth of healthy convenience food and drinks categories
• Share of healthy convenience categories
• Category analysis
  • Bakery and cereals
  • Confectionery
  • Dairy
  • Ready meals
  • Snacks
  • Soft Drinks
• Growth opportunities in healthy convenience food and drinks
  • Snacks
  • Bakery and cereals
  • Confectionery
• Regional analysis
  • Europe
  • North America
  • Asia-Pacific

Chapter 4 Innovation trends

• Summary
• Introduction
• Innovative healthy convenience food and drinks
  • Innovation in formulation
    • Functional Soft Drinks
  • Innovation in packaging
• Innovation by category
  • Innovation in the confectionery category
  • Innovation in the dairy category
• Product tags on healthy convenience food and drinks
• Flavor trends

Chapter 5 Key trends in the healthy

• convenience market
• Summary
• Introduction
• Good food conveniently, anytime, anywhere
• Ingredients are key
• Targeted nutrition
  • Women
  • Older Consumers
• Food as medicine
• Daily Dosing

Chapter 6 Conclusions

• Summary
• Introduction
• Key trends
  • The future of the "good food conveniently, anytime, anywhere" trend
  • The future of the "ingredients are key" trend
  • The future of the "targeted nutrition" trend
  • The future of the "food as medicine" trend
  • The future of the "daily dosing" trend
• In conclusion
• Appendix
• Index