スナック市場の今後の見通し：カテゴリー統合、新製品開発、拡大機会を誘導する主な動向

Abstract

The global snacks market is undergoing fundamental changes that are redefining the way manufacturers develop, produce and market their products. Increasing concerns over the link between unhealthy foods and obesity, restriction on advertising to kids and the ban on snack vending machines in schools are some of the challenges that are reshaping the market and driving category convergence. 'The Future of Snacks: Category convergence, NPD and key trends driving growth in snacks' is a new management report published by Business Insights that examines the underlying factors driving the snacks market, assesses the impact of new product development and offers actionable recommendations for future strategic success. It is based on extensive analysis of over 5,000 new product launches and the results of Business Insights' proprietary global survey of industry opinions. This new report will help you to understand the impact of key market trends, regulation and changes in demographics and behaviour on the snacks market and create effective strategies to exploit new and emerging revenue opportunities.

Table of Contents

Executive Summary

• Market development
• The snacks market
• Overview of NPD in snacks
• Healthy snacking
• Premiumization
• Conclusion

Chapter 1 Market development

• Summary
• Introduction
• Key industry issues affecting the future of snacking
  • Concern over obesity issues
  • More control over labeling
  • Ban on advertising to children
  • Junk food in schools
• Key demographic changes affecting the future of snacking
  • A predominantly young consumer
  • Decline of key age groups
  • Young adults to provide most growth
  • More and smaller households
• Impact of changing consumer behavior
  • Increasingly mobile consumers drive snacking growth
  • Increase in daily snacking occasions
  • Mid-afternoon snacking will drive growth
• Conclusion

Chapter 2 The snacks market

• Summary
• Introduction
• Key product categories
  • Traditional snacks
  • New snacks
• Global savory snacks market
  • Category overview
  • Regional overview
• Competitive landscape
  • Market concentration - PepsiCo' s global dominance
  • Global player strategies
  • Small player strategies
  • Key changes in NPD leadership
• NPD activity in key countries
  • US
  • Europe
  • Japan
• Conclusion

Chapter 3 Overview of NPD in snacks

• Summary
• Introduction
• The evolution of NPD by snacks category
  • Current trends
  • Future growth trends
• Regional evolution of NPD by snack category
• The evolution of NPD by product tag
  • Steady decrease in single serving
  • "Natural" claim consolidated through multi-tagging
  • Shift from "low fat" to "no trans fat"
  • The future of functional tags
  • Premium claims gain momentum
  • The kids' tag decreases
• Flavor trends
• The evolution of innovation in snacks NPD
  • Innovation drivers
  • Innovation in formulation
    • Healthy ingredients
    • Exotic flavor combination
  • Innovation in packaging

Chapter 4 Healthy Snacking

• Summary
• Introduction
• Key future health trends in snacks NPD
• Functional snacks
  • Snacks with clinically proven health benefits
  • Targeting specific consumer groups
• Low fat/calorie and weight control
  • Low calorie/fat
  • Weight management
• Natural/organic snacks

Chapter 5 Premiumization

• Summary
• Introduction
• Key future premium trends in snacks NPD
• Super-premium snacks
• Regional and authentic snacks
• Ethnic recipes
• Exotic flavors
• Healthy indulgence

Chapter 6 Conclusion

• Summary
• Introduction
• Overview of key innovation trends
• Health
  • Functional and nutraceutical snacks
  • Consumer group targeting
  • Weight control
• Premium
  • Convergence of health and indulgence
  • Exotic flavors with proven health benefits
  • Super-premium indulgent snacks
• Index