健康志向の消費者をターゲットとした市場：急速に拡大する市場と今後の動向

Abstract

Healthy eating is the key issue facing the food industry today as millions of overweight consumers face increased risk of diabetes and cardiovascular diseases. More than 17 million people worldwide now die each year from heart disease. ' Targeting the Healthy Consumer: Fast growth markets and future trends' is a new management report published by Business Insights that analyses the response to the issue of food and drink and health in terms of consumer attitudes and disease epidemiology, government and regulatory action, and manufacturer and retailer strategies across Europe, the US and Japan. It benchmarks the "health" of each country and identifies the key new product development opportunities. Understand how the key factors driving the uptake and healthy food and drinks will impact on your strategies and identify present and future major markets for healthy food and drinks with this new report.

Table of Contents

Executive Summary

• Consumer attitudes towards health
• Prevalence of major diseases
• Government campaigns
• Retailer attitudes towards health
• Manufacturer attitudes towards health
• Conclusions

Chapter 1 Consumer attitudes towards health

• Summary
• Introduction
• Benchmarking consumer health by country
• Attitudes towards health
  • Proactivity
  • Guilt driven
  • Seasonal fix
• Increase in gym membership
  • Innovation in sports food and drinks
• Dieting
  • Innovation in diet food and drinks
• Attitudes towards functional food
  • Innovation in functional food and drinks
• Parental concern for kids' health
  • Innovation in healthy kids' food and drinks
• Conclusions

Chapter 2 Prevalence of major diseases

• Summary
• Introduction
• Cardiovascular disease
• Innovation in heart healthy products
  • Asia-Pacific
  • North America
  • Europe
• Prevalence of diabetes
• Innovation in diabetes products
  • Asia-Pacific
  • North America
  • Europe
• Prevalence of obesity and the overweight
• Life expectancy at birth
• Healthy index
• Healthy eating
• Conclusions

Chapter 3 Government campaigns

• Summary
• Introduction
• Government regulatory drivers
• Public health campaigns
  • Europe
  • US
  • Japan
  • Conclusions
• Advertising to children
  • Europe
  • US
  • Japan
  • Conclusions
• Structure and content of school dinners
  • Europe
  • US
  • Japan
  • Conclusions
• Regulations on amount of nutrients per product
  • Europe
  • US
  • Japan
  • Conclusions
• Regulations on labeling
  • Europe
  • US
  • Japan
• Conclusions
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • UK
• US
• Japan
• Overall

Chapter 4 Retailer attitudes towards health

• Summary
• Introduction
• How are retailers driving health?
• US
  • Wal-Mart
  • Other retail brands
• Europe
  • UK
  • France
• US and Europe
  • Ahold
  • Delhaize
• Japan
  • Ito-Yokado
• Conclusions
• Benchmarking retailers by country

Chapter 5 Manufacturer attitudes towards health

• Summary
• Introduction
• How are manufacturers driving health?
• NPD in healthy products
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • UK
  • US
  • Japan
• Nutritional labeling
  • Masterfoods, Cadbury Schweppes and Leaf
  • Kellogg
  • Kraft
  • Conclusions
• Types of health products being launched
• Leading players
  • Danone
  • Nestlé
  • Kraft
  • PepsiCo
  • Ajinomoto
• Developed health markets
• Conclusions
• Manufacturers
• Countries

Chapter 6 Conclusions

• Summary
• Introduction
• Rating of countries on attitudes towards health
• Japan
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• Europe
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• US
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• Index