世界における乳製品の技術革新と新製品開発

Abstract

The worldwide dairy market is set for significant growth in the next decade; in Western markets there is a growing interest in health and wellbeing and an increasing demand for premium products. In Asia and Latin America the market is also moving quickly with high growth expected despite traditionally high levels of intolerance. Manufacturers are under pressure to understand and respond to these trends in order to defend market share and stay ahead of the competition. ' Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks' is a new management report published by Business Insights that provides detailed insights into worldwide dairy market dynamics and identifies the key markets and product categories that are driving growth. It examines key innovations from around the world and analyzes key issues including premiumization, functional food benefits and private label. Use this report' s analysis of the key trends in global dairy innovation and NPD to create more effective product development strategies.

Table of Contents

Executive Summary

• Market issues
• The dairy market
• Innovation and NPD in dairy
• Key trends in dairy
• Conclusions

Chapter 1 Market issues

• Summary
• Introduction
• Key issues affecting innovation in dairy
• Obesity
  • Labeling
  • TV advertising bans
  • Ingredient elimination or substitution
• Organic, natural and ethical
• Ethical sourcing
• Consumer engagement
• Private label
• Waitrose
• Trader Joes
• ASDA (UK subsidiary of Walmart)
• Tesco
• Private label organics

Chapter 2 The dairy market

• Summary
• Introduction
• Dairy market value
• Market value by category
• Cheese
• Milk
• Spreadable fats
• Yogurts and smoothies
• Dairy market volume
• Dairy market volume by category
• Milk
• Cheese
• Yogurt
• Leading players by region
• Europe
• The Americas
• Asia-Pacific
• Middle East and Africa
• Innovative manufacturers

Chapter 3 Innovation and NPD in dairy

• Summary
• Introduction
• NPD by category
• Category analysis
• Milk
• Cheese
• Yogurt
• Spreadable fats
• Regional analysis
• Europe
• The Americas
• Asia-Pacific
• Middle East and Africa
• Innovation analysis
• Innovation in formulation
• Innovation in packaging
• Innovation by category
• Product tag analysis
• Low fat
• High vitamins
• Upscale and premium
• Private label
• Kids
• Flavor analysis

Chapter 4 Key trends in dairy

• Summary
• Introduction
• Health
• Functional products
• Natural
• Low fat
• Wellbeing
• Indulgence
• Regional / authentic
• Ethnic
• Gourmet
• Convenience
• Portable
• Environmentally friendly
• Portion control / single serve

Chapter 5 Conclusions

• Summary
• Introduction
• Overview of main trends
• Organic / natural / ethical
• Health
  • Functional trends
  • Health as a new desirable lifestyle
• Premium
• Index

List of Figures

• Figure 1.1: The level of impact certain threats will have on dairy NPD over the next 5 years
• Figure 1.2: UK Food Standards Association' s traffic light labelling system
• Figure 1.3: US labeling system
• Figure 1.4: Cathedral City Lighter Mature Cheddar
• Figure 1.5: Soy based products capitalizing on their “Trans-free” status
• Figure 1.6: Highgrove Food' s Gold Top Organic Milk
• Figure 1.7: Products with “no artificial hormones”: Promise Land Milk & Mountainside UltraPure Milk
• Figure 1.8: Danone' s Xperiment drink
• Figure 1.9: New private label offerings from Waitrose
• Figure 1.10: Trader Joe private label products
• Figure 1.11: Asda Extra Special Line
• Figure 1.12: Tesco health products
• Figure 1.13: Private label organic brands
• Figure 2.14: 2006 product releases from Danone in Russia
• Figure 2.15: Zott' s Allgautaler
• Figure 2.16: Danone' s Jogurt Waniliowy z Cukierkami Czekoladowymi (Vanilla Yogurt with Chocolate Candies)
• Figure 2.17: Dairy products with functional properties launched in Spain
• Figure 2.18: Central Lechera Asturiana Natur Fibra Leche
• Figure 2.19: Vita Reduce la Tension Arterial Cultured Milk Drink
• Figure 2.20: Asturiana Oriental Yogurt and Danone Vitalinea Floral Yogurt
• Figure 2.21: Kraft Cracker Barrel 2% and Kraft Natural Cheese Crumbles
• Figure 2.22: Activalp Râpé Doré
• Figure 2.23: Stilton cheeses launched in North America
• Figure 2.24: Using associations with traditional production techniques : President Société Creme Cheese & Senoble La Faisselle
• Figure 2.25: Functional milk
• Figure 2.26: Dairy Gold Heart Cholesterol Reducing Spread and St Hubert Cholegram
• Figure 2.27: Sabatino Tartuff Truffle Butter and Delallo Butter from Parma
• Figure 2.28: Growth in market value of dairy categories over the next 5 years
• Figure 2.29: Tilamook Oregon Strawbetter Smoothie and Whitneys Yo on the Go Strawberry Smoothie
• Figure 2.30: Yeo Valley Inner Balance Range
• Figure 2.31: Tesco' s yogurts fortified with seeds and grains and Brown Cow' s Fruit and Whole Grain yogurts
• Figure 2.32: Low sugar products
• Figure 2.33: Sales growth potential of consumption occasions over the next 5 years
• Figure 2.34: Company shares of top 5 players in each region, %, 2004
• Figure 2.35: New convenient products launched in North America by Kraft
• Figure 2.36: Danone' s Essensis
• Figure 3.37: Share of dairy product launches, by sector, 2004-2006
• Figure 3.38: Brimi Probiotici Mozzarella
• Figure 3.39: Yeo Valley Extra Mature Cheddar, Arla' s Rosenburg Mellow Blue and Waitrose Medium Dutch Cheese
• Figure 3.40: Innovative milk products launched
• Figure 3.41: Lifeway Probugs Organic Whole Milk Kefir
• Figure 3.42: Lifetime Immune Advantage Cheese and Asda' s Heartfelt Cheese with Reducol
• Figure 3.43: Table-ready cheeses
• Figure 3.44: Pilgrims Choice Cheese Connoisseur Collection
• Figure 3.45: Premium European varieties with an American identity
• Figure 3.46: Cortenuova Yogurt all' Orzo Tostato
• Figure 3.47: Innovative processing
• Figure 3.48: Unilever' s Rama Idee!
• Figure 3.49: Flavored butters
• Figure 3.50: % share of dairy food and drinks launched in each region, 2004-2006
• Figure 3.51: Unilever' s Ades
• Figure 3.52: Regions that will provide the most sales growth potential for dairy manufacturers over the next 5 years
• Figure 3.53: Tianshan Snow Red Jujube Milk, Robust Iron Zinc Calcium Milk
• Figure 3.54: Meiji Biyo Yogurt Utsukushii Ashita
• Figure 3.55: Healthy indulgence yogurts released in Israel by Danone in 2006
• Figure 3.56: Yili yogurt and Milkman Cheese Slices
• Figure 3.57: Nesquik Petit Para Beber Bebida Lactea
• Figure 3.58: Kaiku Plus With No Lactose Milk
• Figure 3.59: Kidz Dream Smoothie
• Figure 3.60: Yo Lanz Jogurt drink
• Figure 3.61: Innovative products launched in each category, 2004-2006
• Figure 3.62: Nippon Lever' s Funwari Rama Vanilla Lemon no Fumi and Meiji' s Margarine and Marmalade
• Figure 3.63: Yeo Valley and Valio Oy fat free yogurts
• Figure 3.64: Products that claim to enhance the sensory experience
• Figure 3.65: Private label dairy products
• Figure 3.66: Importance of consumer groups for dairy manufacturers over the next 5 years
• Figure 3.67: Healthy kids' dairy products launched
• Figure 3.68: Flavors and ingredients that will experience the most growth in usage in dairy food and drinks over the next 5 years
• Figure 4.69: Importance of health trends in dairy NPD over the next 5 years
• Figure 4.70: Products down-playing functional benefits
• Figure 4.71: WellBeing iQ2
• Figure 4.72: Products showing the future of the natural trend in dairy
• Figure 4.73: Taste-path Yogurt and PrimaLiv Drinkable Yogurt
• Figure 4.74: Leading wellbeing products
• Figure 4.75: Meiji Dairies' Relaxing milk drink and Nippon Luna' s Black Sesame Yogurt with GABA
• Figure 4.76: Importance of premium trends in dairy NPD over the next 5 years
• Figure 4.77: Hokkaido Melon Milk Drink, Ashgrove Tasmanian Farm Cheese, Waitrose Columbian Coffee Milk
• Figure 4.78: Carrefour' s Reflets de France
• Figure 4.79: Dairygold Jalapeño flavored cheese in Ireland and Kavli Ost
• Figure 4.80: Dairy products with Indian flavorings
• Figure 4.81: Gourmet Romme (Cream)
• Figure 4.82: Combining new and exotic flavors
• Figure 4.83: Importance of convenience trends in dairy NPD over the next 5 years
• Figure 4.84: Danone' s Veloute Fruix XL
• Figure 4.85: Portable dairy products
• Figure 4.86: Fresh Natural Soya Drink and Danone' s Dzbanek Rodzinny Jogurt
• Figure 4.87: Kraft' s mini tubs of Philadelphia cheese
• Figure 4.88: Single serve and smaller portions of dairy products

List of Tables

• Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (% adult population)
• Table 1.2: Value of the US and European organic dairy food market, by country, $m, 2005-2010
• Table 2.3: Dairy food and drinks market value, Europe and the US, $m, 2005-2009
• Table 2.4: Dairy market value, by category, Europe and the US, $m, 2005-09
• Table 2.5: Dairy market volume, Europe and the US, liters m, 2005-2009
• Table 2.6: Dairy market volume, by category, Europe and the US, liters m and kg m, 2005-2009
• Table 2.7: Top 10 innovative dairy manufacturers
• Table 3.8: Unusual yogurt flavorings in products launched in 2006
• Table 3.9: % of types of innovation within innovative dairy products, 2003-2006
• Table 3.10: Top 20 product tags on dairy products, % share of all products launched, 2004-2006
• Table 3.11: Top 20 flavors in dairy products, % share of products launched, 2004-2006