Abstract
The dietary supplement market is facing a difficult time with significant
shifts in consumer demographics, extensive negative media coverage and
legislative changes. In Europe the recent adoption of health claim
harmonization via Articles 13 and 14 will significantly impact the ability to
market products throughout the region. In the US the recent release of final
GMP and AER regulations and a new FDA unit relating to food safety will
potentially affect trade both internally and externally. ' The Dietary
Supplements Market Outlook' is a new management report published by Business
Insights analyzing key regulative, demographic and product development changes
in the dietary supplements market. This new report also details the results of
our proprietary industry survey, industry in-depth interviews and case study
analysis including GSK' s MyAlli.
Table of Contents
Executive Summary
- Introduction
- Market drivers and issues
- The supplements market
- Innovation and NPD
- Key and future trends in supplements
- Industry survey
- Conclusions
Chapter 1 Introduction
- Summary
- Introduction
- Research methodology
- What is this report about?
- The supplements market defined
- Vitamins and minerals
- Herbs and botanicals
- Sports and specialty
Chapter 2 Market drivers and issues
- Summary
- Introduction
- Factors affecting the growth of the industry
- Economics
- Cost of healthcare
- Exchange rates
- Demographics and beyond…
- Regulatory issues - opportunities and threats for manufacturers
- United States
- Europe
- Japan
Chapter 3 The supplements market
- Summary
- Introduction
- Sales of supplements
- United States
- Vitamin and mineral markets
- Herbal and botanical markets
- Sports and specialty
- Europe
- Overview of European markets
- Vitamin and mineral markets
- Herbal and botanicals
- Sports and specialty
- Industry interview - High5
- Japan
- Vitamins and minerals
- Herbals and botanicals
- Sports and specialty
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Innovation and NPD
- Category analysis
- Vitamins and minerals
- Vitamin B6 - the next folic acid?
- Vitamin C and the common cold
- Vitamin D - upping intake
- Vitamin D and metabolic syndrome
- Vitamin K the cardioprotectant
- Herbs and botanicals
- EGCG - Teavigo' s seal of guarantee
- Botanical fingerprinting and GMP
- American ginseng
- Industry interview - Aloecorp
- Sports and specialty
- Age still a big driver
- Whey gets blocked in China…A sign of things to come?
- Case study - MyAlli
- Regional analysis
- United States
- Obesity still BIG business
- Microencapsulation
- Health claims in the US....Is the EFSA influencing the US?
- Industry interview - insight into North America
- Europe
- Innovation stifled by regulation
- Nanotechnology - big things come in small packages
- Industry interview - insight into Europe
- Japan
- Economic recovery has not guaranteed success for supplement market
- Innovation in the hands of weight loss and beauty
- Soy peptide gets a brake
- Industry insight - insight into Asia
Chapter 5 Key and future trends in supplements
- Summary
- Introduction
- Personalization
- Demographic differentiation
- Emerging markets - the key to growth
- Immunity gathers momentum
- Obesity and cross-category-marketing
- Consumer trends - where is the market headed?
- Weight loss
- Male marketing
- Motherhood revisited
- Boomers
- Boomers and pain management
- Industry interview - consumer insight
- The meta-analysis - "friend or foe"
- Visual differentiation through research
- Industry interview - clinical research
Chapter 6 Industry survey
- Summary
- Introduction
- Supplements NPD
- Target audience
- Price premiums
- Regional potential
- Distribution channels
- Supplement categories
- Supplements versus food and drinks
- Impact of external factors on supplement NPD
- Launching a dietary supplement
- Marketing supplements
Chapter 7 Conclusions
- Summary
- Introduction
- Growth opportunities and resistance
- Differentiation
- Delivery systems
- Disease prevention and healthcare (self-medication)
- Development of emerging markets
- EU and US regulations
- Personalization
- Purity and ingredient efficacy
- Partnerships: making traditional and local insights work
- The rise of Rx-to-OTC
Chapter 8 Appendix
List of Figures
- Figure 2.1: Regulatory structure in Europe
- Figure 2.2: Food for Special Dietary Uses (FOSDU)
- Figure 2.3: Food for Specific Health Uses (FOSHU)
- Figure 2.4: Overview of Japanese regulatory system of dietary supplements
- Figure 3.5: Coral Calcium Supreme
- Figure 3.6: Pfizer' s Zoloft
- Figure 3.7: Phosphagen Elite from EAS containing Carnosyn beta-alanine
- Figure 3.8: Advantra-Z (Citrus aurantium) from Nutratech
- Figure 3.9: Maximuscle products
- Figure 3.10: Super Carbs from High-5
- Figure 4.11: Percentage share of supplements launched, by category 2004
and 2007
- Figure 4.12: Percentage growth of supplements launched, 2004 and 2007
- Figure 4.13: DSM Nutritionals Teavigo seal of quality
- Figure 4.14: Wisconsin Ginseng Board seal
- Figure 4.15: MyAlli starter pack
- Figure 4.16: MyAlli starter pack with Steven Burton, Vice President of the
weight control unit
- Figure 4.17: Cross channel growth in healthcare products GSK
- Figure 4.18: Percentage share of supplements launched, by region, 2004 and
2007
- Figure 4.19: Percentage share of supplements in each region, by category,
2007
- Figure 4.20: Nutri-Nano CoQ10 from Solgar, US
- Figure 5.21: Cold-Fx from CV Technologies Inc
- Figure 5.22: AC-11(R) from Optigenex Inc
- Figure 5.23: Acomplia from Sanofi-Aventis
- Figure 5.24: Drivers of dietary change
- Figure 5.25: Influence of a negative meta-analysis on Avandia
- Figure 6.26: The importance of key health areas in supplements NPD over
the next 5 years
- Figure 6.27: Demographic groups that will be the most important for the
growth of the supplements market over the next 5 years
- Figure 6.28: Price premium consumers are willing to pay for a particular
benefit
- Figure 6.29: Regional growth potential for supplements manufacturers over
the next 5 years
- Figure 6.30: Sales growth potential in key distribution channels over the
next 5 years
- Figure 6.31: Supplements categories that will offer the most sales growth
potential over the next 5 years
- Figure 6.32: Future sales growth - from supplements or from use in food
and drinks
- Figure 6.33: Impact key factors will have on supplements NPD over the next
5 years
- Figure 6.34: The importance of key factors for a successful launch of a
dietary supplement
- Figure 6.35: The importance of various forms of marketing for the launch
of dietary supplements
- Figure 7.36: Clarinol, Teavigo and Ocean Nutrition MEG-3
List of Tables
- Table 3.1: Sales of dietary supplements in the US, $m, 2002-2006
- Table 3.2: Per capita sales of dietary supplements in the US, $, 2002-2006
- Table 3.3: Sales of dietary supplements in Europe, $m, 2002-2006
- Table 3.4: Per capita sales of supplements, $, Europe, 2002-2006
- Table 3.5: Sales of dietary supplements in Japan, $m, 2002-2006
- Table 3.6: Per capita sales of supplements, $, Japan, 2002-2006
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