高齢化と健康食品・飲料市場：市場機会と新製品開発動向

Abstract

The food and drink industry continues to overlook the NPD opportunities associated with an ageing population. As life expectancies lengthen and the average age rises, there is an associated increase in the prevalence of many lifestyle diseases. This presents an opportunity for food and drinks manufacturers to develop functional products specifically aimed at older demographics. Targeting the Ageing Population with Healthy Food and Drinks is a new management report published by Business Insights that examines NPD and market trends, and pinpoints opportunities for targeting seniors in Europe, Asia-Pacific and the Americas. This report analyzes the key trends affecting, the seniors' health market including functional, anti-ageing and convenience. Develop more effective innovation strategies for targeting seniors using this report' s analysis of trends in NPD by category, region, product tag and flavor.

Table of Contents

Executive Summary

• Introduction
• Growth opportunities in healthy food and drink for seniors
• Innovation and NPD
• Key trends
• Conclusions

Chapter 1 Introduction

• Summary
• Research methodology
• What is this report about?
• Seniors have different nutritional needs to other age groups
• Perception of healthy eating habits dispelled

Chapter 2 Growth opportunities in healthy food and drinks for seniors

• Summary
• Introduction
• Afflictions of the elderly
• Bone health
  • Osteoporosis
  • Rheumatoid arthritis
• Heart health
  • Hypertension
• Diabetes
  • Glycemic index
• Mental health
  • Alzheimer' s disease
• Anti-ageing and appearance
• Functional and fortified offers solution for seniors

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Category analysis of NPD
• Growth in NPD
• Soft drinks
  • Quick, convenient and easier to consume than the real deal
  • Popular protein-based drinks to build muscle mass
• Bakery and cereals
• Dairy
• Confectionery
• Snacks
• Ready meals
• Regional analysis
• NPD highlights in Europe
• NPD highlights in Latin America
• NPD highlights in North America
• Flavor analysis
• Top 10 ' ones to watch' over the next two years
• Innovation profile of key players
• Fancl Corporation
• Kagome
• Nisshin Oillio Group

Chapter 4 Key trends

• Summary
• Introduction
• Product tags
• Convenience
• Packaging
• Meal replacements
• Keeping fit
• Targeting golfers - retired or otherwise
• Healthy indulgence
• Premiumization
• Economy foods versus super-premium
• Beauty foods
• Targeting men and women as individuals

Chapter 5 Conclusions

• Summary
• Introduction
• Ingredients: protein-based products prove popular
• Regional analysis: Asia storms ahead
• Category analysis: soft drinks and bakery
• Functionality and convenience
• Health inside and out
• Index

List of Figures

• Figure 2.1: Bone health targeted by cereal brands in China
• Figure 2.2: Black Cow Oatmeal and P&G' s Fibersure
• Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10
• Figure 2.4: Products targeting diabetes in old age
• Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil
• Figure 2.6: Wysong Whole Protein Shake Mix
• Figure 3.7: Percentage share of healthy food and drinks targeted at seniors launched by category, 2004-2007
• Figure 3.8: Percentage growth in senior targeted products launched in global healthy food and drinks categories, 2004-2007
• Figure 3.9: Fancl Otona no Bikotsu Functional Drink
• Figure 3.10: Protein-based soft drinks that target the elderly
• Figure 3.11: ' Good Earth Foods7 Diet Cereal - Fruit ' N' Fiber
• Figure 3.12: Sales growth potential of key consumer groups for bakery and cereal manufacturers over the next 5 years
• Figure 3.13: Romi Vital
• Figure 3.14: Calbee Sozai Meguri Shunsai Gobo
• Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no Matsutake Gohan
• Figure 3.16: Percentage share of healthy food and drinks targeted at seniors launched by region, 2004-2007
• Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste Ernahrung
• Figure 3.18: NPD in Latin America - Nestlé Nutren Optimum
• Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V Fuzion Enhanced Vitamin H2O
• Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice
• Figure 3.21: Latest product launches from Kagome
• Figure 3.22: Latest product launches from Nisshin Oillio
• Figure 4.23: Kissei Pharmaceutical' s Kissei Mousse Agarori
• Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha
• Figure 4.25: Resealability, freshness and easy-to-open and close packs are of huge importance to elderly consumers
• Figure 4.26: Argin Z Gold by Calpis
• Figure 4.27: Indulgent foods with functional benefits can heighten the appeal of ' healthy' foods - Shiki no Wagashi
• Figure 4.28: Anti-Ageing O2
• Figure 4.29: Kagome Petit Pasta Genovese

List of Tables

• Table 1.1: Population over 60' s, m, 2005-2010
• Table 1.2: Fertility rates in Europe, 2004
• Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over 50 across seven major markets, 2005
• Table 2.4: Prevalence of rheumatoid arthritis across seven major markets 000s, 2003-2010
• Table 2.5: Prevalence of cardiovascular disease across seven major markets, 000s, 2005
• Table 2.6: Estimated prevalence of hypertension across seven major markets, 2005-10
• Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets, 2004-5
• Table 2.8: Prevalence of Alzheimer' s disease by gender and age, US
• Table 2.9: Prevalence of Alzheimer' s disease by gender and age, Europe and Japan
• Table 2.10: Functional food and drink share of volume consumption by age group, Europe & US, 2004
• Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors
• Table 4.12: Top 10 product tags on healthy food and drinks targeted at seniors, 2005-2007