スピリッツの将来：自社ブランドの脅威と市場の低迷に対する革新的な対策

Abstract

Growth in the global spirits market is beginning to slow and is even declining in some categories. Market consolidation, maturity, private label and health concerns are driving this stagnation. However, new opportunities exist, enabling spirits manufacturers to drive growth and combat these threats through expansion into emerging markets and development in healthy and premium spirits. The Future of Spirits: The innovative response to private label threats and market slowdown is a new management report published by Business Insights that focuses on the future, and includes in-depth analysis of NPD, branding and marketing activity in the global spirits market. The report analyzes activity by sub-category (brandy, gin, liqueurs, rum, specialty spirits, tequila & mescal, vodka and whiskey) and region (Asia-Pacific, Europe, Latin America, Middle East & Africa and North America). Quantify emerging NPD trends based on product launch data across the leading spirits categories and pinpoint leading regions with this new report.

Table of Contents

Executive Summary

• Introduction
• Growth opportunities in the spirits market
• Leading trends in NPD
• Innovation and NPD
• Major players in the global spirits market
• Future forecasts and emerging markets

Chapter 1 Introduction

• Summary
• What is this report about?
• Insight into the global spirits market
• Market value to 2010
• Market volume to 2010

Chapter 2 Growth opportunities in the spirits market

• Summary
• Introduction
• Market value
• Europe
• US
• Japan
• Market volume
• Europe
  • Volume versus value growth
• US
  • Volume versus value growth
• Japan
  • Volume versus value growth
• Regional comparison
• Spirits share of throat versus beer and wine
• Europe
• US
• Japan

Chapter 3 Leading trends in NPD

• Summary
• Introduction
• Product tags
• Targeting the individual
• Packaging trends
• Premiumization
• Super-premium
• Provenance
• The rising role of private label
• Health
• Natural and fresh
• The organic and ethical approach to spirits
• Functional and fortified
• Energizing
• Low and light

Chapter 4 Innovation and NPD

• Summary
• Introduction
• Innovation analysis
• By category
• Category analysis
• Vodka
• Whiskey
  • Globalization
  • Limited edition
  • Rare and vintage
  • Personalization
  • Image revamp
• Brandy
• Gin
• Liqueurs
  • Indulgence
  • Fresh and natural
• Rum
  • Rum punch
• Specialty spirits
• Tequila
• Regional analysis
• Asia-Pacific
• Americas
• Europe
• Rest of the world
• Flavors
• Top 20 flavors of soft drinks
• Future flavors

Chapter 5 Major players in the global spirits market

• Summary
• Introduction
• Top companies by region
• Asia-Pacific
• Europe
• Middle East & Africa
• North America
• South America
• Bacardi
• Overview
• Brands and markets
• Mergers and acquisitions
• Staff news
• Future plans
• Brown-Forman
• Overview
• Brands and markets
• Mergers and acquisitions
• Staff news
• Future plans
• Diageo
• Overview
• Brands and markets
• Mergers and acquisitions
• Staff news
• Future plans
• Pernod Ricard
• Overview
• Brands and markets
• Mergers and acquisitions
• Staff news
• Future plans

Chapter 6 Future forecasts and emerging markets

• Summary
• Introduction
• Innovation opportunities and barriers
• Future NPD trends
• Future drivers of growth
• Top 10 emerging markets
• Index

List of Figures

• Figure 2.1: Spirits market value, by category, $m, Europe, 2010
• Figure 2.2: Spirits market value, by category, $m, US, 2010
• Figure 2.3: Spirits market value, by category, $m, Japan, 2010
• Figure 2.4: Spirits market volume versus value growth, Europe, 2006-2010
• Figure 2.5: Spirits market volume versus value growth, US, 2006-2010
• Figure 2.6: Spirits market volume versus value growth, Japan, 2006-2010
• Figure 2.7: Alcoholic drinks share of throat, Europe, US and Japan, 2010
• Figure 3.8: Flexible pouch packaging for spirits from ShotPak
• Figure 3.9: Edible gold leaf promotes a premium image
• Figure 3.10: The provenance of the water used to make Iceberg Gin gives it a premium edge over standard gin brands
• Figure 3.11: Count Pulaski Nalevka Vodka
• Figure 4.12: Bum Pocket Drink
• Figure 4.13: Percentage share of spirits launched, by category, 2004-2007
• Figure 4.14: Percentage growth of alcoholic drinks launched, by category, 2004-2007
• Figure 4.15: Millet brandy products - popular in Asia - are influencing NPD
• Figure 4.16: Godiva Caramel Milk Chocolate Liqueur
• Figure 4.17: English Fruit Liqueur
• Figure 4.18: Percentage share of products launched, by region, 2004-2007
• Figure 4.19: Black Fly Ultra Premium Vodka
• Figure 4.20: Pearl Persephone Pomegranate Original Flavored Vodka
• Figure 5.21: Percentage of company shares across regions, 2006

List of Tables

• Table 1.1: Spirits market value, $m, Europe, Japan and the US, 2006 -2010
• Table 1.2: Spirits drinks market volume, liters m, Europe, Japan and the US, 2006 -2010
• Table 2.3: Spirits market value, by category, $m, Europe, 2006 -2010
• Table 2.4: Spirits market value, by category, $m, US, 2006 -2010
• Table 2.5: Spirits market value, by category, $m, Japan, 2006 -2010
• Table 2.6: Spirits market volume, by category, liters m, Europe, 2006 -2010
• Table 2.7: Spirits market volume, by category, liters m, US, 2006 -2010
• Table 2.8: Spirits market volume, by category, liters m, Japan, 2006 -2010
• Table 2.9: Alcoholic drinks share of throat, Europe, 2006 -2010
• Table 2.10: Alcoholic drinks share of throat, Europe, 2006 -2010, cont.
• Table 2.11: Alcoholic drinks share of throat, US, 2006 -2010
• Table 2.12: Alcoholic drinks share of throat, Japan, 2006 -2010
• Table 3.13: Top 20 product tags on spirits launched, 2004-2007
• Table 3.14: Private label alcoholic drinks market value, $m, Europe and US, 2001-2011
• Table 4.15: Percentage share of innovative products launched, by type, 2004-2007
• Table 4.16: Percentage share of innovative products, by category, 2004-2007
• Table 4.17: Top 20 flavors in spirits launched, 2005-2007
• Table 4.18: Top 20 flavors in soft drinks launched, 2005-2007
• Table 6.19: Innovation opportunities and potential barriers in spirits NPD to 2010
• Table 6.20: Market value of spirits, by region, $m, 2006-2010
• Table 6.21: Top 10 emerging markets by growth - market value of spirits by country, $m, 2003-2007