食品・飲料における原料／添加物の動向

Abstract

The ingredients market is undergoing some radical changes due to concerns over the global economy, the safety and sustainability of ingredient supply and new health claims legislation in Europe. 2007 has been a big year for the natural and wellness markets, and this looks set to continue into 2008 and beyond. Future Ingredient Trends in Food and Drinks is a management report published by Business Insights that provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is spilt into trend specific segments and within each chapter it analyzes the current market drivers, key trends and potential future ingredients. Assess the competitive landscape of the food and drinks ingredients market and benchmark the performance and strategies of its leading players with this report.

Table of Contents

Executive Summary

• Natural and organic
• Wellness
• Beauty
• Weight control
• Condition specific
• Exotics
• Food safety

Chapter 1 Introduction

• What is this report about?

Chapter 2 Natural and organic

• Summary
• Introduction
• Market drivers
• What is natural?
• Corporate social responsibility
• Danger to small businesses as "super-natural" arrives
• Product contamination consolidates drive to local
• Organic supplements: certification approval opens the door
• The natural and organic market
• Key trends
• Naturally beautiful
• Functional natural juice
• Future ingredients
• Aronia berry / chokeberry
  • Marketing platform
  • Product application
• Sausage tree
  • Marketing platform
  • Product application
• Baobab tree
  • Marketing platform
  • Product application
• Marula
  • Marketing platform
  • Product application
• Yumberry / Chinese bayberry
  • Marketing platform
  • Product application
• Yuzu
  • Marketing platform
  • Product application

Chapter 3 Wellness

• Summary
• Introduction
• Market drivers
• Free from and allergen claims set the trend
• Omegas push the wellness market
• Confusion in hard claims and consumer trust
• Naturally not science: the real wellness market
• The shift to wellness
• Children' s nutrition: parental wellness
• The wellness market
• Key trends
• The world' s first probiotic wellness cereal
• Using your loaf
• Evidence for lactalbumin
• Relaxation and mood foods market
• Future ingredients
• Pyrroloquinoline Quinone (PQQ)
  • Marketing platform
  • Product application
• Huperzine A
  • Marketing platform
  • Product application
• Olive extract
  • Marketing platform
  • Product application
• Magnolia bark
  • Marketing platform
  • Product application
• Jujuba
  • Marketing platform
  • Product application
• Amur cork bark extract
  • Marketing platform
  • Product application
• Rhodiola
  • Marketing platform
  • Product application

Chapter 4 Beauty

• Summary
• Introduction
• Market drivers
• Inside outside the best approach?
• Superfruits still strong: new evidence for skin health
• Nutrients can retard skin ageing
• European health claims directive
• New organization: organic beauty
• Industry insight: interview with Aaron Tabor MD, RevivalDiet.com
• The beauty market
• Key trends
• Beauty tea
• Beauty jam
• Joint ventures for innovation
• Danone faces competition in the beauty market
• Future ingredients
• Collagen
  • Marketing platform
  • Product application
• Lutein
  • Marketing platform
  • Product application
• Gotu Kola
  • Marketing platform
  • Product application
• Cherimoya
  • Marketing platform
  • Product application
• Blackcurrant
  • Marketing platform
  • Product application
• Black chokeberry
  • Marketing platform
  • Product application

Chapter 5 Weight control

• Summary
• Introduction
• Market drivers
• Obesity: UK study highlights a global epidemic
• Hoodia still looking to breakout in 2008
• Weight loss satisfaction: back to basics
• Phospha-E: the next nutrient for metabolic syndrome
• Industry insights: interview with Beneo-Palatinit GmbH; Germany
• The weight control market
• Key trends
• The weighty issue of light foods
• Stay slim the Lipton way: but for how long?
• The calorie burning market
• Future ingredients
• Mucuna, Cowitch, Velvet bean and Cowhage
  • Marketing platform
  • Product application
• Xanthinol
  • Marketing platform
  • Product application
• EPL
  • Marketing platform
  • Product application
• Beta-phenylethylamine
  • Marketing platform
  • Product application
• Mangosteen
  • Marketing platform
  • Product application
• Potato protein extract
  • Marketing platform
  • Product application

Chapter 6 Condition specific

• Summary
• Introduction
• Market drivers
• Personalized nutrition
• Obesity: the application of nutrigenomics
• Acceptance of condition specific nutrition
• Government campaign may boost UK Vitamin D sales
• Omega-3 in 2008
• Industry insights: interview with Joerg Gruenwald: analyze & realize
• The functional food and beverage market
• By benefit
• Key trends
• Functional water for blood pressure
• Cognitive function
• Sleep disorders
• Functional juices
• Future ingredients
• Salba / chia
  • Marketing platform
  • Product application
• Lignans from the Norwegian spruce
  • Marketing platform
  • Product application
• Hyaluronic acid
  • Marketing platform
  • Product application
• Microcrystalline hydroxyapatite / MCH-Cal
  • Marketing platform
  • Product application
• Zeaxanthin
  • Marketing platform
  • Product application

Chapter 7 Exotic

• Summary
• Introduction
• Market drivers
• Fairtrade and sustainability: Africa
• Botanical control in Europe may influence exotic imports
• Phytotrade
• Brazil leads exotics
• Industry insights: interview with Greg Mann and Beth Stark: HortResearch
• The exotic market
• Herbals
• Fruits
• Key trends
• Functional beer
• Energizing fruits
• Yumberry superfruit
• Future ingredients
• Baobab
  • Marketing platform
  • Product application
• Kigelia / sausage tree
  • Marketing platform
  • Product application
• Marula
  • Marketing platform
  • Product application
• Mobola plum / parinari fruit
  • Marketing platform
  • Product application
• Sutherlandia
  • Marketing platform
  • Product application

Chapter 8 Food safety

• Summary
• Introduction
• Market drivers
• China: an update
  • ' China-free' labelling initiative
  • Safe products: a Chinese perspective
• Supplement contamination still a big issue
• Danisco takes lead in safe capsules
• Irradiation
• Food safety in the UK
• Beverage safety drives new demand and focus from Congress
• Issue of rBGH
• Index
• References

List of Figures

• Figure 2.1: Consumer opinions of food biotechnology and health
• Figure 2.2: USDA Organic Seal
• Figure 2.3: First Organics Inc and their USDA Organic Seal
• Figure 2.4: Structure of the European and US organic food retail market: where consumers shop, 2002
• Figure 2.5: 2b Beauty Yogurt from Nestlé Japan
• Figure 2.6: Naked Juice Co - probiotic juice
• Figure 2.7: Juice of Life Aronia beverage
• Figure 2.8: Kigelia skin cream from Biobotanica
• Figure 2.9: Body Spring for digestive heath
• Figure 2.10: Mistic Zotics
• Figure 2.11: Zhejiang Yumberry Juice
• Figure 2.12: Hosoda Citron Juice (Yuzu)
• Figure 3.13: Growth in free from product launches, by category, 2004-2007
• Figure 3.14: Pom Wonderful
• Figure 3.15: Quaker Oats
• Figure 3.16: Areas of success for new product launches
• Figure 3.17: Crayons Kids fruit drink with SugarGuard
• Figure 3.18: Kashi Vive Probiotic Digestive Wellness Cereal
• Figure 3.19: Warbutons Healthy Inside loaf
• Figure 3.20: Davisco' s Biopure Alpha-lactalbumin
• Figure 3.21: Optimum Zen - Nature' s Path
• Figure 3.22: Asian Sun' s liquid green tea
• Figure 3.23: Lipton Tea: Activate your brain train website
• Figure 3.24: PQQ from Advanced Orthomolecular Research
• Figure 3.25: Nerd' s Energy beverage
• Figure 3.26: Carter-Reed' s Relacore with Magnolia extract
• Figure 3.27: Physician Formula' s Good Night sleep aid
• Figure 3.28: Flex joint formula from Eniva Corporation
• Figure 3.29: Nutraforia the mood-enhancing supplement
• Figure 4.30: Procter & Gamble' s advert for Metamucil
• Figure 4.31: Hidrox advert from DSM Nutritional Products
• Figure 4.32: Sipping Beauty
• Figure 4.33: Norelift - Noreva (melon/mango spread)
• Figure 4.34: Inneov skin beauty supplement range from L' Oreal and Nestlé
• Figure 4.35: Love Body beauty drink from Coca-Cola Japan
• Figure 4.36: Danone' s Essensis beauty yogurt
• Figure 4.37: Emmi' s Beauty Case Sensitive yogurt
• Figure 4.38: PureLogicol
• Figure 4.39: Eiwa Confectionery' s collagen beauty marshmallows
• Figure 4.40: Regederm
• Figure 4.41: Anti-wrinkle product from Medestea Internazionale
• Figure 4.42: Skin Balance Water from Borba
• Figure 4.43: Fine Co' s Anti-Ageing supplement
• Figure 5.44: Satiety index of foods
• Figure 5.45: Advertising copy for Fabuless
• Figure 5.46: Advertising copy for Palatinose
• Figure 5.47: Lipton Linea weight loss tea
• Figure 5.48: Celsius
• Figure 5.49: Coca-Cola' s Enviga
• Figure 5.50: Fixx energy beverage
• Figure 5.51: iSatori' s MX-LS7 Weight loss formulation
• Figure 5.52: Arson from Iovate is a new fat burner in the Muscletech range
• Figure 5.53: Cytolean fat burner from Gaspari nutrition
• Figure 5.54: Mangosteen based diet from Newvision LLC
• Figure 5.55: Potato extract from Kemin
• Figure 6.56: Works With Water' s unique blood pressure water
• Figure 6.57: Truetoniqs Brain Tonique
• Figure 6.58: Dreamerz Foods - dreamerz bedtime milk
• Figure 6.59: Minute Maid Active
• Figure 6.60: Salba Flat Bread
• Figure 6.61: Supersmart' s HMRlignan
• Figure 6.62: 100 Hyaluronic 100
• Figure 6.63: MCH-Cal from Natrol
• Figure 6.64: Super Zeaxanthin from Life Extension
• Figure 7.65: Decision tree for allocating botanicals reported to have been considered for possible food and/or food supplement use
• Figure 7.66: iKi Beer - Fresh Ideas winner 2007
• Figure 7.67: Anheuser-Busch - 180
• Figure 7.68: Organic Açai Juice
• Figure 7.69: Frutzzo Yumberry juice
• Figure 7.70: Yumberry from The Berry Company
• Figure 7.71: Skin Cream extract from Rosa Graf
• Figure 7.72: Santica Beauty Recipes Face Serum
• Figure 7.73: Marula Sunrise Tea Blend
• Figure 7.74: The mobola plum
• Figure 7.75: Sutherlandia product from African Red Tea
• Figure 8.76: Top 5 food concerns for Chinese consumers
• Figure 8.77: rbGH-free label and products from Ben & Jerry

List of Tables

• Table 2.1: Value of the US and European organic food and drink market, by country, $bn, 2000-2010
• Table 2.2: Value of the US and European natural (excluding organic) food and drink market, by key product categories, 2000-2010
• Table 4.3: Oral beauty supplements market value, Europe and US, $m, 2001-11
• Table 4.4: Oral beauty supplements market value, by category, Europe and US, $m, 2001-11
• Table 4.5: Prevalence of psoriasis across seven major markets, 2005
• Table 4.6: Prevalence of atopic dermatitis across seven major markets, 2005
• Table 5.7: Diet food and drinks market, Europe and the US, $m, 2006-10
• Table 5.8: Prevalence of obesity in the six major markets, by age, 000s, 2005
• Table 5.9: Prevalence overweight in the six major markets, by age, 000s, 2005
• Table 5.10: Energy food and drinks market value, Europe and US, $m, 2001-2011
• Table 5.11: European and US green tea market value, by country, $m, 2001-2011
• Table 6.12: US functional food and drinks market value, by category, $m, 2001-2011
• Table 6.13: Europe functional food and drinks market value, by category, $m, 2001-2011
• Table 6.14: Digestive health functional food and drinks market value, Europe and US, $m, 2001-2011
• Table 6.15: Heart health functional food and drinks market value, Europe and US, $m, 2001-2011
• Table 7.16: Sales of herbal and botanical supplements, $m, Europe, the US and Japan, 2002-2006
• Table 7.17: Per capita fruit consumption, European countries and US, kilograms/person, 2001-2011