ライフスタイル食品および飲料：変わりゆく消費者姿勢からの将来の製品機会

Abstract

Consumer lifestyles determine the food and drinks they consume, and consumption choices help consumers to achieve the lifestyle they desire. Fragmenting lifestyles present a complex maze of influences and drivers. Just as lifestyles become more fragmented, so food and drink consumption patterns will follow less clearly defined routes and will become individualized to match the lifestyle and aspirations of the individual. Lifestyle Food and Drinks: Future product opportunities from changing consumer attitudes is a new management report published by Business Insights that explores the new product developments of food and drink manufacturers that cater for key lifestyle trends, and highlights future opportunities for manufacturers. It also draws on an exclusive industry survey to assess current and future trends in lifestyle food and drinks. Discover the latest innovations undertaken by manufacturers to appeal to certain lifestyle trends with this new report.

Table of Contents

Executive Summary

• Healthy, beauty and a positive image
• Stress reduction and time management
• Culture, travel and exploration
• Back to basics and nostalgia
• Ethical, fairtrade, organic and safety
• Satisfaction without penalty
• More fun, less boring and energetic
• Survey results
• Conclusions

Chapter 1 Introduction

• Defining lifestyle food and drinks
• Aspirational lifestyles
• The complexity and diversity of modern lifestyles
• Lifestyle benefits

Chapter 2 Health, beauty and a positive image

• Summary
• Introduction
• The health, beauty and positive image trend
• Ageing population
• Increase in working women and single consumers
• Value of the oral beauty supplements market
• Innovation and NPD
• Key trends
• Skin moisturizing and nourishing
• Tanning
• Anti-ageing
• Hair and nail care
• Inner beauty and feeling good
• Conclusion

Chapter 3 Stress reduction and time management

• Summary
• Introduction
• The stress reduction and time management trend
• Stress
• Depression
• Time management
• Innovation and NPD
• Key trends
• Relaxation
  • Theanine
  • GABA
• Improving mental function
• Saving time
• Conclusions

Chapter 4 Culture, travel and exploration

• Summary
• Introduction
• The culture, travel and exploration trend
• Global tourism and travel
• Ethnic diversity
• Increasing popularity of eating out
• Interest in food and cooking
• Value of the ethnic food and drink market
• Types of cuisine
• Innovation and NPD
• Key trends
• Expanding tastes
  • Caribbean food and drink
  • Brazilian food and drink
  • Japanese food and drink
  • African and Middle Eastern food and drink
  • Emerging Asian cuisines
• Authenticity
• Conclusions

Chapter 5 Back to basics and nostalgia

• Summary
• Introduction
• The back to basics and nostalgia trend
• The influx of foreign food
• Growth of eating out and fast-food
• Decline in family meal occasions
  • Case study - Bisto' s ' Aah Night' campaign
• Provenance / food miles
• Backlash against food safety scares and additives and preservatives
• Value of the natural food and drinks market
• Innovation and NPD
• Key trends
• Tradition and heritage
• The good ole' times
• Homemade style products
  • Homemade products
  • Helping consumers to cook
• Locally produced products
• Natural products
• Conclusions

Chapter 6 Ethical, Fairtrade, organic and safety

• Summary
• Introduction
• The ethical, Fairtrade, organic and safety trend
• Increased concern for the environment and animal welfare
  • Recycling
  • Carbon emissions
  • Animal welfare
• Increased awareness of world poverty and exploitation
• Food safety scares
• Value of the ethical food and drinks market
• Organic products
• Fairtrade products
• Innovation and NPD
• Key trends
• Biodegradeable packaging
• Responses to food safety scares
• Fairtrade evolution
• Carbon neutral
• Conclusions

Chapter 7 Satisfaction without penalty

• Summary
• Introduction
• The satisfaction without penalty trend
• Obesity levels
• Emphasis on appearance
• Growing popularity of eating out
• Failure of strict diets
• Value of the diet food and drinks market
• Innovation and NPD
• Key trends
• Foods with low / no calories, sugar and fat
  • Reducing sugar and fat
  • Moving into the mainstream
• Products with nutraceutical benefits
  • Hoodia
  • Citrimax
  • L-carnitine
• Conclusions

Chapter 8 More fun, less boring and energetic

• Summary
• Introduction
• The more fun, less boring and energetic trend
• Rising female employment
• Long working hours and increasing commuting times
• Market value of energy food and drinks market
• Innovation and NPD
• Key trends
• A natural boost
  • Guarana
  • White Tea
• Long-term vitality
• Having fun
• Conclusions

Chapter 9 Survey results

• Summary
• Introduction
• Defining lifestyle food and drinks
• Health trends
• Ethical, indulgence and convenience trends
• Consumer compromises
• Charging a premium
• Product categories
• Consumer groups
• Companies
• Innovative brands
• Innocent
• Danone
• Conclusions

Chapter 10 Conclusions

• Summary
• Introduction
• Key lifestyle food and drink trends
• Ethical, Fairtrade, organic and safety
• Health, beauty and a positive image
• Key geographical markets
• Key categories
• Opportunities for food and drinks manufacturers
• Index

List of Figures

• Figure 1.1: The complexity and diversity of modern lifestyles
• Figure 1.2: Aspirations in food and drink: beyond nutrition to self-fulfillment
• Figure 2.3: Percentage share of products launched in each category in the health, beauty and positive image trend, 2003-2006
• Figure 2.4: Melodian Natural Beauty Ceramide Drink, Snow Collagen Cheesecake and Danone Essensis
• Figure 2.5: Microfluid Biotechnology' s L' eau Bronzante
• Figure 2.6: Lotte Snow Beauty Sensation Coenzyme Q10 cup ice and Kyodo First Health and Beauty Custom Coenzyme Q10
• Figure 2.7: Lotte Nature Bio Yogurt Aji, Inaba Shiwa no Bitan functional beauty drink and WholebakeFlax 9 Bar
• Figure 2.8: Danone Activia, H2Olive Pure Mineral Water and Solution Sciences Alibi
• Figure 3.9: Percentage share of products launched in each category in the stress reduction and time management trend, 2003-2006
• Figure 3.10: Blue Cow Relaxation Drinks, GABA Coffee and Meiji Dairies GABA 100 Yogurt
• Figure 3.11: Flora Omega-3 Plus spread and Focus Blend Organic Coffee
• Figure 3.12: Tilda Rizazz and Quick Cuisine Self-heating Seafood Paella
• Figure 4.13: Percentage share of products launched in each category in the culture, travel and exploration trend, 2003-2006
• Figure 4.14: Havana Mojito Oven & Grill Sauce and Malibu BBQ Starter Set
• Figure 4.15: Isabella' s Brazilian Flavors - Banana and Açaí, Guava and Cashew Fruit jams and Global Brands' Ypioca Caipirinha Cocktail
• Figure 4.16: S&B Foods' Wasabi in Tube and Kirin Ichiban Japanese Kirin Beer
• Figure 4.17: Haddouch Gourmet - Mustapha' s Moroccan Harissa Sauce, Kilifi Creek Kenyan Sauces and Something South African Cooking Sauces
• Figure 4.18: Pierhead - Max Prime and Albert Heijn Sajoer Boontjes
• Figure 5.19: Percentage share of products launched in each category in the back to basics and nostalgia trend, 2003-2006
• Figure 5.20: Mrs Beeton' s Rediscovered Ice Creams and Mars American Heritage Chocolate brand
• Figure 5.21: Coca-Cola 11.8oz glass bottled with twist top and Cadbury' s Wispa bar
• Figure 5.22: Two Chicks Free Range Liquid Egg Whites and Green' s Apple and Blueberry Muffins
• Figure 5.23: Casino L' Eau Minerale Mont Blanc and Tarascio Antonino & Figli Olio Extra Vergine di Oliva
• Figure 5.24: Alnatura Soups and Eat Natural Organic Fruit and Nut bar
• Figure 6.25: The Carbon Trust' s Food Label
• Figure 6.26: Percentage share of products launched in each category in the ethical, Fairtrade, organic and safety trend, 2003-2006
• Figure 6.27: Life Water' s Belu Mineral Water, Mighty Leaf Tea Company biodegradable pouch and The Village Bakery compostable bag
• Figure 6.28: Nature' s Promise Natural and Organic foods and Eat Natural bar
• Figure 6.29: Ben & Jerry' s, Tate & Lyle and Rainforest Alliance Certified logo
• Figure 6.30: Asda' s Respectful eggs, Salt Spring Coffee' s Carbon Cool Coffee and Icelandic Glacial H2O Carbon Neutral Water
• Figure 7.31: Percentage share of products launched in each category in the satisfaction without penalty trend, 2003-2006
• Figure 7.32: Wrigley' s Orbit Complete and Xear Spry Xylitol Mints
• Figure 7.33: Pepsi Max and Walkers Baked crisps
• Figure 7.34: Bija Hoodia Slimming Tea and Froodia Health Bars
• Figure 7.35: Leclerc Slimming Mandarin Tea and Cott Beverages' Slim-Lite Appetite Suppressant Drinks
• Figure 7.36: Mawai Food Corporation Power Bowl Noodles and Meiji Dairies Margarine
• Figure 8.37: Percentage share of products launched in each category in the more fun, less boring and energetic trend, 2003-2006
• Figure 8.38: Hobarama Bawl' s Mints and Unilever' s Kibon Guarana Ice Cream
• Figure 8.39: Inko' s White Tea Energy and H3 Enterprises HG7
• Figure 8.40: Kirin Venergy Vegetable Juice Drink, Raw Vitality Himalania Goji Berry Trail Mix and Müller Vitality yogurts
• Figure 8.41: Lambrini and Cinzano Spritzz Up
• Figure 9.42: Definitions of lifestyle food and drinks
• Figure 9.43: Health related lifestyle trends important for food and drinks NPD over the next 5 years
• Figure 9.44: Ethical, indulgence and convenience lifestyle trends important for food and drinks NPD over the next 5 years
• Figure 9.45: Compromises consumers will make in their purchasing and consumption behaviors over the next 5 years
• Figure 9.46: Premium consumers are willing to pay for products that offer specific benefits
• Figure 9.47: The importance of lifestyle food and drinks in key categories over the next 5 years, compared to today
• Figure 9.48: The importance of key consumer groups for lifestyle food and drink products over the next 5 years
• Figure 9.49: Companies that have the most influence on innovation in lifestyle food and drinks today, and will have over the next 5 years
• Figure 10.50: Percentage share of products launched in each region, 2003 - 2006
• Figure 10.51: Percentage share of categories in lifestyle products launched, 2003-2006

List of Tables

• Table 2.1: Over 50' s population in Western Europe & US, (m), 2004-2009
• Table 2.2: Employment rates by gender, (%), Europe & US, 2002-2006
• Table 2.3: Consumer spending on oral beauty supplements, ($m), Europe & US, 2000-2010
• Table 3.4: Prevalence of major depressive disorder/anxiety in the seven major markets, 2005
• Table 4.5: International tourist arrivals, (m), 2005-2006
• Table 4.6: UK Population by Ethnic Group, December 2005
• Table 4.7: US Population by Ethnic Group, 2000
• Table 4.8: Foreign population by nationality, Japan, 2000 and 2005
• Table 4.9: The value of eating out, ($bn), Europe & US, 2004-2009
• Table 4.10: Ethnic food retail market, by country ($m), Europe & US, 2004-2009
• Table 4.11: Ethnic food retail market, by category ($m), Europe & US, 2004-2009
• Table 4.12: US & European ethnic food retail market, by cuisine ($m), 1999-2009
• Table 4.13: Europe ethnic food retail market, by cuisine and country (% value), 2004
• Table 5.14: Natural (excluding organic) food and drink market, by category, ($m), Europe & US, 2000-2010
• Table 6.15: Value of the organic food and drink market, ($bn), Europe & US, 2005-2010
• Table 6.16: Value of organic food and drink markets, by key product markets, ($bn), Europe and US, 2005-2010
• Table 7.17: Prevalence of obesity in the six major markets by age (000s), 2005
• Table 7.18: Adult population on a diet, US vs. EU (% adults), 2004
• Table 7.19: Health club membership, by country, (% population aged 6+), 2002-2008
• Table 7.20: Diet food and drinks market, ($m), Europe & US, 2006-2010
• Table 8.21: Sales of energy food and drinks, ($m), Europe & US, 2001-2011
• Table 9.22: Top 10 innovative lifestyle food and drink brands