持続可能なエシカルパッケージング動向：製品カテゴリー別技術革新

Abstract

Ethical product development is now a major issue in the industry, and this trend includes the use and promotion of sustainable packaging formats. Ethical packaging is being driven by consumer environmental concern, retailer pressure and the development and promotion of manufacturer CSR. Retailers and manufacturers must be seen to be contributing to a greener and more sustainable way of life by the media, the industry and consumers alike. To remain competitive, retain consumer loyalty and be innovative, retailers and food and drinks manufacturers need to invest in ethical policies by either developing products in ethical packaging or promoting and reminding consumers to act ethically and responsibly. Trends in Ethical and Sustainable Packaging is a new management report published by Business Insights that examines the new innovations in ethical and sustainable packaging by category, region and material. It profiles major innovations within ethical and sustainable food and drinks packaging, including the latest packaging technologies and materials. Discover the key trends impacting the ethical and sustainable packaging market and understand how these are changing packaging design with this new report.

Table of Contents

Executive Summary

• Introduction
• Market drivers in ethical packaging
• Innovation and NPD
• Key trends
• Conclusions

Chapter 1 Introduction

• Summary
• Introduction
• What is ethical and sustainable packaging?
• Drivers and resistors
• Packaging types
• Packaging materials
• Eco brands versus large multinationals
• The scope of the report

Chapter 2 Market drivers of ethical packaging

• Summary
• Introduction
• Retailers
• Wal-Mart
• Tesco
• Kroger and Co
• Costco
• Schwarz group/Lidl
• Conclusion
• Food and drink manufacturers
• Nestlé
• PepsiCo
• Other manufacturers
• Consumers
• Ethical packaging innovations
• Premium pricing for ethical and sustainable packaging
• Regulatory issues
• Europe
• US
• Japan and Asia-Pacific
• Ethical logos and labeling

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Category analysis
• Alcoholic drinks
• Soft drinks
• Bakery and cereals
• Other categories
• Regional analysis
• Europe
• North America
• Japan
• Packaging material analysis
• Plastic
• Glass
• Paperboard and cardboard
• Aluminum

Chapter 4 Key trends

• Summary
• Introduction
• Key ethical packaging innovations
• Package tag analysis
• Recyclable
• Recycled materials
• Reduced and lightweight packaging
• Biodegradable
• Bioplastics
• Corn based packaging (PLA)
• Innovative ethical packaging
• Nanotechnology
• Edible packaging

Chapter 5 Conclusions

• Summary
• Introduction
• Investing in ethical packaging
• Ethical packaging usage
• By category
• By region
  • Europe
• Labeling and marketing
• Risk versus reward
• Index

List of Figures

• Figure 1.1: Emergence of the ethical trend
• Figure 1.2: Drivers and resistors of ethical and sustainable packaging
• Figure 1.3: Innovation in ethical packaging
• Figure 1.4: Analysis of packaging materials
• Figure 2.5: Key ethical players' initiatives and restrictors
• Figure 2.6: alexipack packaging
• Figure 2.7: Importance of drivers in influencing consumers to purchase ethically packaged goods
• Figure 2.8: Ethical packaging innovations in order of their importance for consumers over the next 5 years
• Figure 2.9: How much of a premium are consumers willing to pay for products with an ethical positioning?
• Figure 2.10: Packaging recycling symbols and logos
• Figure 3.11: Food and drinks launched in ethical packaging, by category, 2004-2007
• Figure 3.12: Purus Vodka and Vinissimo Primitivo Italian Red Wine
• Figure 3.13: Reduced packaging - Diet Coke
• Figure 3.14: Belu Mineral water
• Figure 3.15: Envirokids Organic Cereal
• Figure 3.16: In which product category is ethical packaging innovation likely to have the most impact on NPD?
• Figure 3.17: Food and drinks launched in ethical packaging, by region, 2004-2007
• Figure 3.18: Cereal Partners Shredded Wheat
• Figure 3.19: Pocari Sweat
• Figure 3.20: Innocent 100% recycled PET
• Figure 3.21: Ventisquero Clasico wine and 360 Vodka
• Figure 3.22: Aqua Planet
• Figure 4.23: Comparison of ethical packaging innovations
• Figure 4.24: Bombay Organic Ready to Drink Tea
• Figure 4.25: Heinz aluminum can
• Figure 4.26: All Natural Seafood Company Jumbo White King Prawns
• Figure 4.27: Good organic spring water
• Figure 5.28: Uptake of ethical packaging globally
• Figure 5.29: Uptake of ethical packaging in Europe
• Figure 5.30: Valvert Eau Minerale - Bouteille Fabrique avec du Plastique Recycle
• Figure 5.31: Risk versus reward of each ethical packaging type

List of Tables

• Table 2.1: Top 15 global food retailers' ethical packaging policies
• Table 2.2: Ethical packaging survey
• Table 2.3: Top 15 food and drink manufacturers CSR
• Table 2.4: Top 10 ethical food and drink manufacturers
• Table 2.5: Importance of drivers in influencing consumers to purchase ethically packaged goods
• Table 3.6: Food and drinks launched in ethical packaging, by packaging material, 2004-2007
• Table 4.7: Food and drinks launched in ethical packaging, by claim, 2004-2007
• Table 5.8: Ethical packaging innovations by category
• Table 5.9: Claims found on ethical and sustainable packaging