The last five years has seen a proliferation of green energy products. These have emerged for a variety of reasons. In some cases they represent an energy companysbid to gain green credentials. In others they are perceived as new products for a new kind of market. Whatever the reasons, they have quickly established themselves as credible approaches for acquiring new customers.
The Green Energy Outlook 2001, a new strategic management report by Business Insights, looks at the green and not-so-greens technologies that are being used to generate green energy. It also analyses how privatisation and deregulation of the electricity industry is affecting the green market and examines the future holds for these products to 2010.
The Green Energy Outlook provides:
* Results of our 2001 Green Energy survey - 550 senior energy executives expressed their opinions on the development of the green energy market versus expectation.
* In-depth analysis of the market - an up to date assessment of the green energy market and forecasts to 2010.
* Survey of products and prices - evaluation of green power marketing, pricing and the issues surrounding their effectiveness such as renewable obligations.
* Evaluation of new energy certificates - accreditation schemes and their impact on the industry.
Benefit from over 150 pages of expert insight and analysis, enabling you to:
* Evaluate key survey results to find out share of consumption based on green tarrifs and products to 2002 and 2005.
* Assess the international legislative issues that affect your green energy strategies such as the use of flexible mechanisms and emissions trading.
* Pinpoint key growth markets in Europe to identify new business opportunities.
* Analyse the trends of the green energy market for growth patterns and understand how these have matched your companyss strategies and expectations.
Table of Contents
EXECUTIVE SUMMARY
Energy and the Environment
The Structures Underpinning the Emergence of Green Energy Markets
Green technologies
The green energy market
Green energy products
National green energy markets
CHAPTER 1: GREEN ENERGY: AN INTRODUCTION
Introduction
What is Green Energy?
Green Energy Products
Market size
CHAPTER 2: ENERGY AND ENVIRONMENT AWARENESS: AN INTERNATIONAL PERSPECTIVE
Introduction
The Environmental Awakening
The Environmental Problems associated with Power Generation
Acid rain: sulphur dioxide and nitrogen oxides
Global warming and the greenhouse effect
Emissions and Climate Change
The UN Framework Convention for Climate Change
Kyoto
Flexible Mechanisms
Emissions Trading
CHAPTER 3: LEGISLATION, DEREGULATION AND PRIVATISATION: THE STRUCTURES UNDERPINNING THE EMERGENCE OF GREEN ENERGY MARKETS
Introduction
Deregulation and privatisation
Individual Market Status
The USA
The European Union
Australia
Latin America
Asia, Africa and Eastern Europe
Legislative Issues
The ramifications of the Kyoto mechanisms
Clean Development Mechanism
Renewable obligations
Tradable Green Certificates
CHAPTER 4: GREEN GENERATING TECHNOLOGIES
Introduction
Hydropower
Tidal, Ocean and Wave power
Wind power
Solar power
Geothermal
Biomass
CHAPTER 5: THE GREEN ENERGY MARKET
Introduction
Germany
Sweden
The United Kingdom
CHAPTER 6: GREEN ENERGY PRODUCTS
Introduction
Green power marketing
California
Pennsylvania
Green pricing
Green certification
Green-e (USA)
Future energy (UK)
The cost of green power
CHAPTER 7: NATIONAL GREEN ENERGY MARKETS
Asia
China
Japan
Australia
The European Union
Denmark
Germany
The Netherlands
Sweden