中国のアパレル小売業界分析（2007〜2008年）

Abstract

RNCOS "China Apparel Retail Analysis (2007-2008)" report provides extensive research and rational analysis on China apparel and Textile Industry. This report has been made to help clients in analyzing the opportunities, challenges and drivers critical to the growth of apparel and textile industry in China. The report provides detailed overview on various market segments, and production of apparel and textile in China. It helps clients to understand the Chinese consumer behavior and their preferences and various distribution channels existing in the Chinese market.

The overview of domestic and foreign players along with their expansion strategies allows the client to formulate their business plans as per the Chinese market environment.

Key Findings

• Chinese apparel industry had a trade surplus of over US$ 100 Billion in 2006.
• Chinese apparel exports to grow at 9.46% in 2007.
• Distribution channels for apparel industry in China are very diversified - ranging from Hypermarket and Departmental Store to Commodity market.
• Female apparel is the most dominant segment in the entire apparel industry.
• Changing consumer behavior.

Key Issues and Facts

The research report addresses the issues and facts critical to the success of Chinese apparel industry, including:

• The market size and scope of apparel and textile industry in China.
• Evaluation of current market trends.
• Analysis of various challenges and opportunities for the industry.
• Factors driving growth in the sector.
• Apparel and textile clusters in China.
• Profile discussion of key players operating in the industry.

Key Players

This section covers the businesses and financials of domestic and international key players currently operating in the Chinese apparel industry, including Youngor Group, ROMON Group Co., Ltd., Giordano International Limited, BAOXINIAO Group, Weiqiao Textile Company Limited, DKNY, Armani, Calvin Klein, Inc. and LVMH.

Research Methodology

Information Sources

Information has been sourced from various credible sources, namely books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to access to more than 3000 paid databases.

Analysis Method

The analysis methods include Ratio Analysis, Historical Trend Analysis, Linear Regression Analysis using software tools, Judgmental Forecasting and Cause and Effect Analysis.

Table of Contents

1. Analyst View

2. Research Overview

3. Industry Overview

• 3.1 Global Apparel & Textile Industry
• 3.2 China Apparel & Textile Industry
  • 3.2.1 Foreign vs Domestic Players
    • 3.2.1.1 Domestic Players
      • 3.2.1.1.1 Domestic Brands - Dominate Mass Segment
    • 3.2.1.2 Foreign Players
      • 3.2.1.2.1 Foreign Brands - Dominate High-End Market
      • 3.2.1.2.2 Entry of Mid-tier Foreign Players
  • 3.2.2 Distribution Channels
    • 3.2.2.1 Franchise
    • 3.2.2.2 Department Stores
    • 3.2.2.3 Specialty Stores
    • 3.2.2.4 Commodity Exchange Markets
    • 3.2.2.5 Hypermarkets
    • 3.2.2.6 Discount Outlets
    • 3.2.2.7 Online Shopping

4. Industry Performance

• 4.1 Apparel & Textile Production
  • 4.1.1 Yarn
  • 4.1.2 Garment
  • 4.1.3 Chemical Fiber
  • 4.1.4 Clothes
  • 4.1.5 Non-woven Textiles
  • 4.1.6 Cotton
• 4.2 Market Segmentation
  • 4.2.1 Casual Wear
  • 4.2.2 Men' s Wear
  • 4.2.3 Ladies Wear
  • 4.2.4 Children' s Wear
  • 4.2.5 Woolen Wear & Thermal Clothing
  • 4.2.6 Knitted Undergarments
  • 4.2.7 Trousers & Leather Wear
• 4.3 Apparel & Textile Clusters
  • 4.3.1 Characteristics
    • 4.3.1.1 Strong Linkages with the Outside World
    • 4.3.1.2 Extended Production Chain
    • 4.3.1.3 Presence of Wholesale/Commodity Exchange Market in/near the Clusters
    • 4.3.1.4 Concerted Marketing Efforts among Enterprises
• 4.4 Consumer Behavior
  • 4.4.1 Shopping Format Choice
  • 4.4.2 Preferred Shopping Partner
  • 4.4.3 Friends & Peers for Clothing Ideas
  • 4.4.4 Style, Quality, Color & Price
  • 4.4.5 Apparel Ownership
  • 4.4.6 Style Awareness & Reaction to Change
  • 4.4.7 Shopping for Clothing
  • 4.4.8 Income/Buying Power
• 4.5 Textile Industry Profit
• 4.6 Exports

5. Industry Analysis

• 5.1 Expansion Strategies for Companies
  • 5.1.1 Multi-Brand & Brand Extension
  • 5.1.2 Chain Operation - Franchise Stores vs Self-managed Stores
• 5.2 Drivers
  • 5.2.1 Increasing Disposable Income
  • 5.2.2 Increasing Level of Investment
  • 5.2.3 Increasing Chinese Consumers' Spending on Clothing
• 5.3 Opportunities
  • 5.3.1 Abolishment of MFA (Multi Fiber Arrangement)
  • 5.3.2 Booming Cloth Market
  • 5.3.3 Domestic Branded Products
  • 5.3.4 Global Textile Machinery Industry
  • 5.3.5 Growing Young Population
  • 5.3.6 Growing Brand-conscious Population
• 5.4 Challenges
  • 5.4.1 General Safeguard Taxes
  • 5.4.2 Higher Global Tariffs
  • 5.4.3 Reduction in Export Tax Rebate
  • 5.4.4 Increasing Inflation Pressure
  • 5.4.5 Lack of Global Brands
  • 5.4.6 Tariff Increase Proposed by US Lawmakers
  • 5.4.7 Insufficiency of Professional Managers
  • 5.4.8 Small & Fragmented Suppliers
  • 5.4.9 Quality of Chinese Suppliers Varies
  • 5.4.10 Regional Diversity & Uneven Economic Development
• 5.5 Future Outlook - 2007
  • 5.5.1 Trends
    • 5.5.1.1 Consumption Upgrade
    • 5.5.1.2 Rising Demand for Casual Wear
    • 5.5.1.3 Increasing Appetite for Fast Fashion
    • 5.5.1.4 Functional Wear grasps More Attention
    • 5.5.1.5 Technology & Fabric Innovation
    • 5.5.1.6 Comfort over Fashion
  • 5.5.2 Exports - 2007

6. Key Players

• 6.1 Domestic Players
  • 6.1.1 Youngor Group
  • 6.1.2 ROMON Group Co., Ltd.
  • 6.1.3 Giordano International Limited
  • 6.1.4 BAOXINIAO Group
  • 6.1.5 Weiqiao Textile Company Limited
• 6.2 Foreign Players
  • 6.2.1 DKNY
  • 6.2.2 Armani
  • 6.2.3 Calvin Klein, Inc
  • 6.2.4 LVMH

List of Figures:

• Figure 3-1: Global - Forecast for Apparel & Textile Industry (in Billion US$), 2007-2011
• Figure 3-2: Global - Forecast for Apparel & Textile Trade (in Billion US$), 2007-2010
• Figure 3-3: Global - Apparel & Textile Industry by Region (%), 2006
• Figure 3-4: China - Share in Global Apparel & Textile Industry (%), 2006
• Figure 3-5: China - Share in Global Apparel & Textile Trade (%), 2006
• Figure 3-6: China - Apparel & Textile Industry (in Trillion Yuan), 2005 & 2006
• Figure 3-7: China - Number of Franchise Outlets Owned by Major Players, 2006
• Figure 4-1: China - Apparel Production (in Billion Units), Jan-Feb 2006 & Jan-Feb 2007
• Figure 4-2: China - Yarn Production (in Million Metric Tons), 2001-2007F
• Figure 4-3: China - Yarn Production (in Million Metric Tons), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-4: China - Garment Production (in Billion Pieces), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-5: China - Chemical Fiber Production (in Million Tons), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-6: China - Clothes Production (in Billion Meter), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-7: China - Non-woven Textiles Production (in Million Tons), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-8: China - Cotton Planted Area & Production (2001-2007E)
• Figure 4-9: China - Cotton Fiber Production (in Billion Meter), 2005 & 2006
• Figure 4-10: China - Cotton Fabric Production (in Billion Square Meter), Mar 2006 & Mar 2007
• Figure 4-11: China - Share of Casual Wear in Apparel Sales (%), 2003-2005
• Figure 4-12: China - Casual Wear Market Segmentation by Product (%), 2005
• Figure 4-13: China - Share of Casual Wear in Apparel Sales by Product (%), 2003-2005
• Figure 4-14: China - Share of Men' s Wear in Apparel Sales (%), 2003-2005
• Figure 4-15: China - Men' s Wear Market Segmentation by Product (%), 2005*
• Figure 4-16: China - Share of Men' s Wear in Apparel Sales by Product (%), 2003-2005
• Figure 4-17: China - Share of Ladies Wear in Apparel Sales (%), 2003-2005
• Figure 4-18: China - Share of Children' s Wear in Apparel Sales (%), 2003-2005
• Figure 4-19: China - Share of Woolen Wear & Thermal Clothing in Apparel Sales (%), 2003-2005
• Figure 4-20: China - Share of Knitted Undergarments in Apparel Sales (%), 2003-2005
• Figure 4-21: China - Share of Trousers & Leather Wear in Apparel Sales (%), 2003-2005
• Figure 4-22: China - Apparel Shopping Choice by Formats (%), 2005
• Figure 4-23: China - Consumer Shopping Choice by Partner (%), 2005
• Figure 4-24: China - Source of Information for Apparel Products (%), 2005
• Figure 4-25: China & US - Consumer Apparel Ownership (in Numbers), 2005
• Figure 4-26: China - Consumer Acceptance Level to Changing Fashion Statement (%), 2005
• Figure 4-27: China - Textile Industry Profit (in Billion US$), Jan-Feb 2006 & Jan-Feb 2007
• Figure 4-28: China - Apparel & Textile Export (in Billion US$), 2005 & 2006
• Figure 4-29: China - Share of Apparel & Textile Export (%), 2006
• Figure 4-30: China - Share of Cotton Export in Total Apparel & Textile Export (%), 2006
• Figure 4-31: China - Apparel & Textile Export (in Billion US$), Jan-Mar 2006 & Jan-Mar 2007
• Figure 4-32: China - Apparel & Textile Export to Top Countries (in Billion US$), 2005 & 2006
• Figure 4-33: China - Apparel & Textile Export to US (in Billion US$), Jan 2006 to Oct 2006
• Figure 4-34: China - Apparel & Textile Export to US by Product (in Billion US$), Jan-Oct 2005 & Jan-Oct 2006
• Figure 5-1: China - Per Head Disposable Income (in US$), 2001-2006E
• Figure 5-2: China - Per Capita Income in Urban & Rural Areas (in US$), 2005 & 2006
• Figure 5-3: China - Fixed Assets Investment in Textile Industry (in Billion US$), Jan-Feb 2006 & Jan-Feb 2007
• Figure 5-4: China - Urban & Rural Consumer Spending on Clothing (in Yuan), 2000-2005
• Figure 5-5: China - Share of Urban & Rural Population (%), 2006
• Figure 5-6: China - Forecast for Clothes Sale (in Billion US$), 2007-2011
• Figure 5-7: China - Import & Export of Textile Machinery (in Billion US$), Jan-Aug 2005 & Jan-Aug 2006
• Figure 5-8: China - Forecast for Share of Young Population in Total Population (%), 2007-2011
• Figure 5-9: China - Brand-conscious Population (in Million), 2004-2010F
• Figure 5-10: China - Apparel & Textile Trade Surplus (in Billion US$), 2006
• Figure 5-11: China - Apparel & Textile Industry (in Trillion Yuan), 2006 & 2007F
• Figure 5-12: China - Apparel & Textile Export (in Billion US$), 2006 & 2007F

List of Tables:

• Table 3-1: China - Major Store Locations & Number of Stores of Selected Apparel Enterprises (Sep 2006)
• Table 3-2: China - Number of Hypermarkets by Player (2004 & 2005)
• Table 4-1: China - Yarn Production by Major Province (in Million Tons), Jan-Mar 2007
• Table 4-2: China - Garment Production by Major Province (in Billion Pieces) Jan-Mar 2007
• Table 4-3: China - Chemical Fiber Production by Major Province (in Million Tons), Jan-Mar 2007
• Table 4-4: China - Clothes Production by Major Province (in Billion Meter), Jan-Mar 2007
• Table 4-5: China - Non-woven Textiles Production by Major Province (in Million Tons), Jan-Mar 2007
• Table 4-6: China - Players in Different Segments of Undergarments Sector
• Table 4-7: China - Apparel & Textile Commodity Market by Province & Turnover (May 2006)
• Table 4-8: China - Major Textile Clusters Products by Province, 2006
• Table 6-1: Giordano International Limited - Key Financials (in Million HK$), 2006
• Table 6-2: Weiqiao Textile Company Limited - Key Financials (in Million RMB), Dec 2006
• Table 6-3: Armani - Key Financials (in Million Euro), 2005 & 2006
• Table 6-4: Calvin Klein, Inc. - Key Financials (in Million US$), 2006
• Table 6-5: LVMH Group - Key Financials (in Million Euro), 2006