南アフリカにおける観光産業分析

Abstract

RNCOS' "South African Tourism Sector Analysis" report is the result of an in-depth analysis of the present scenario and future prospects of the South African tourism industry. It focuses on different parameters of the country' s tourisms industry including foreign tourist influx, domestic tourism, expenditure by foreign tourists, expenditure by domestic tourists, and accommodation and transportation facilities.

This report will be helpful for the investors who want to venture in the hotel industry, owner of travel sites, and those operating in the aviation industry. It analyzes tourist arrivals from the countries like Brazil, Australia, China, India, Japan, France, the Netherlands, UK, Tanzania, Democratic Republic of Congo, Israel, Uganda, Ghana, Ethiopia, Turkey, Saudi Arabia and Egypt, among others.

Key Findings

• South Africa' s tourism industry is one of its fastest-growing industries and the government considers it as a key sector to boost the country' s already impressive economic growth. Tourism industry has been identified as a high-growth potential area (due to its employment generation potential) in the government' s Accelerated and Shared Growth Initiative for South Africa, which aims to lift GDP growth to 8% per year.
• Tourism industry is closely linked to infrastructure. The South African government, keeping in view the 2010 FIFA World Cup, is investing heavily in the infrastructure development. The major part is being spent on transportation facilities, hospitality sector, and stadia construction etc.
• In the year 2005, tourism industry of South Africa contributed 8.8% to GDP, which is expected to rise to 14% by the year 2014.
• South Africa' s tourism boom has had a predictable knock-on effect on the performance of the country' s hotels. There was an increase of 6.4% in occupancy rates at hotels, guesthouses and other forms of accommodation in 2006 as compared to 2005.
• South Africa government is spending huge sum of money on the airport modernization. The government had spent Rand 13 Million (US$ 1.82 Million) to improve navigational aid and Rand 10 Million (US$ 1.4 Million) on the construction of part of the terminal building in the year 2006.

Key Issues and Facts Analyzed

• What is the position of South African tourism industry with respect to the world tourism industry?
• What are the emerging trends in the tourism sector in South Africa?
• What are the opportunities and growth barriers for the tourism industry in South Africa?
• Why domestic tourists are not very keen on traveling?
• Where will the South African tourism industry stand in future?
• Who are the major players in the South African tourism industry?
• What are the opportunities in the South Africa hotel industry?
• Why Conference tourism in South Africa is growing?

Key Players

The key players section analyzes different players of aviation operating in the market and gives their business description & Key Financials.

• South African Airways
• Thai Airways International Plc

In hotels section, it provides an overview of various hotels, like

• Cape Grace Hotels
• Three Cities

In tour operators section, following players have been discussed

• 180°
• Eden Adventures

Research Methodology Used

Information Sources

Information has been sourced from several credible sources, like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods

The analysis methods include Ratio Analysis, Historical Trend Analysis, Linear Regression Analysis using software tools, Judgmental Forecasting and Cause and Effect Analysis.

Table of Contents

1. Analyst View

2. Research Overview

3. Industry Overview

• 3.1 Global Tourism - Current Scenario
  • 3.1.1 International Tourists Arrival
  • 3.1.2 Inbound Tourism - By Purpose of Visit
  • 3.1.3 Inbound Tourism - By Means of Transport
  • 3.1.4 International Tourists Expenditure
• 3.2 Global Tourism - By Regional Segmentation

4. South Africa - Tourism Industry Overview

• 4.1 Tourism & GDP
  • 4.1.1 Contribution of Tourism Expenditure to GDP
• 4.2 Tourism & Employment
  • 4.2.1 Contribution of Tourism Expenditure to Employment
    • 4.2.1.1 By Number of Jobs Created
    • 4.2.1.2 By Category
• 4.3 Types of Tourism
  • 4.3.1 Adventure Tourism
    • 4.3.1.1 Types of Adventure Tourism
  • 4.3.2 Conference Tourism
    • 4.3.2.1 Conference Venues
  • 4.3.3 Cultural Tourism
  • 4.3.4 Eco-tourism
  • 4.3.5 Paleo-tourism
  • 4.3.6 Sports Tourism
  • 4.3.7 Medical Tourism
• 4.4 Hotel Industry
  • 4.4.1 Average Room Rate
  • 4.4.2 Inflation vs Average Room Rate
  • 4.4.3 Property Prices
  • 4.4.4 Increasing Building Costs
  • 4.4.5 Recent Trends Attracting Investors

5. South Africa Tourism - Performance Indicators

• 5.1 Tourists Arrival
  • 5.1.1 By Continent
  • 5.1.2 By Country
    • 5.1.2.1 North America & South America
    • 5.1.2.2 Asia & Australasia
    • 5.1.2.3 Europe
      • 5.1.2.3.1 By Top 10 “Other European Countries”
    • 5.1.2.4 Africa
      • 5.1.2.4.1 By Land
      • 5.1.2.4.2 By Air
      • 5.1.2.4.3 By Top 10 “Other African Countries”
• 5.2 Domestic Tourism
  • 5.2.1 By Trips & Travelers
  • 5.2.2 By Purpose of Visit
• 5.3 Number of Provinces Visited
  • 5.3.1 By Means of Transport
  • 5.3.2 By Frequency
• 5.4 Tourism Expenditure
  • 5.4.1 Domestic Tourism Expenditure
  • 5.4.2 Average Domestic Tourism Expenditure - By Purpose of Visit
  • 5.4.3 Tourism Expenditure - By Province
• 5.5 Length of Stay
  • 5.5.1 Average Length of Stay - By Province

6. Industry Analysis

• 6.1 Driving Forces
  • 6.1.1 Well Established Infrastructure
  • 6.1.2 Best Experiences of Air Travelers
  • 6.1.3 Best Experiences of Land Travelers
  • 6.1.4 Low-cost Carriers
  • 6.1.5 Government Support
• 6.2 Opportunities
  • 6.2.1 2010 FIFA World Cup
  • 6.2.2 Tourists want to Revisit South Africa
  • 6.2.3 Border-free' Tourism for 2010
  • 6.2.4 Growing Online Travel Sites
  • 6.2.5 Growth in Hospitality Sector
  • 6.2.6 Wide Range of Products
• 6.3 Challenges
  • 6.3.1 Problems for Domestic Tourists
  • 6.3.2 Post World Cup Period
  • 6.3.3 Terrorism

7. Future Outlook

• 7.1 Expansion of Global Tourism will benefit South Africa

8. Key Players

• 8.1 Airlines
  • 8.1.1 South African Airways
  • 8.1.2 Thai Airways International Plc
• 8.2 Hotels
  • 8.2.1 Cape Grace Hotels
  • 8.2.2 Three Cities
• 8.3 Tour Operators
  • 8.3.1 180°
  • 8.3.2 Eden Adventures

List of Figures:

• Figure 3-1: Worldwide - International Tourists Arrival (in Million), 2003-2006
• Figure 3-2: Worldwide - Inbound Tourism by Purpose of Visit (%), 2005
• Figure 3-3: Worldwide - Inbound Tourism by Means of Transport (%), 2005
• Figure 3-4: Worldwide - International Tourists Expenditure (in Billion US$), 2002-2006E
• Figure 4-1: South Africa - Contribution of Tourism Expenditure to GDP (%), 1994-2005
• Figure 4-2: South Africa - Contribution of Tourism Expenditure to GDP by Category (%), 1994-2005
• Figure 4-3: South Africa - Contribution of Tourism Expenditure to Employment (%), 1994-2005
• Figure 4-4: South Africa - Number of Jobs Created due to Tourism Expenditure (in Million), 1994-2005
• Figure 4-5: South Africa - Contribution of Tourism Expenditure to Employment by Category (%), 1994-2005
• Figure 4-6: South Africa - Average Room Rate of Hotels (in Rand), 2001-2005
• Figure 4-7: South Africa - Inflation vs Average Room Rate (%), 2001-2005
• Figure 4-8: South Africa - Growth Rate of Property Prices (%), 2001-2005
• Figure 4-9: South Africa - Growth Rate of Building Costs (%), 2001-2005
• Figure 5-1: South Africa - Tourists Arrival by Region (in Numbers), 2005 & 2006
• Figure 5-2: South Africa - Tourists Arrival from North America & South America (in Numbers), 2005 & 2006
• Figure 5-3: South Africa - Tourists Arrival from Asia & Australasia (in Numbers), 2005 & 2006
• Figure 5-4: South Africa - Tourists Arrival from Europe (in Numbers), 2005 & 2006
• Figure 5-5: South Africa - Tourists Arrival from the Top 10 “Other European Countries” (in Numbers), 2005 & 2006
• Figure 5-6: South Africa - Tourists Arrival from Africa by Land (in Numbers), 2005 & 2006
• Figure 5-7: South Africa - Tourists Arrival from Africa by Air (in Numbers), 2005 & 2006
• Figure 5-8: South Africa - Tourists Arrival from the Top 10 “Other African Countries” (in Numbers), 2005 & 2006
• Figure 5-9: South Africa - Domestic Trips & Travelers (in Million), 2005 & 2006
• Figure 5-10: South Africa - Domestic Trips by Purpose of Visit (in Million), 2005 & 2006
• Figure 5-11: South Africa - Average Number of Provinces Visited by Means of Transport (2003-2006)
• Figure 5-12: South Africa - Average Number of Provinces Visited by Foreign Tourists (2005 & 2006)
• Figure 5-13: South Africa - Domestic Tourism Expenditure by Purpose of Visit (in Billion Rand), 2005 & 2006
• Figure 5-14: South Africa - Average Domestic Tourism Expenditure by Purpose of Visit (in Rand), 2005 & 2006
• Figure 6-1: South Africa - Best Experiences of Tourists Arrival by Air (%), 2006*
• Figure 6-2: South Africa - Best Experiences of Tourists Arrival by Land (%), 2006*
• Figure 6-3: South Africa - Revisiting Tourists by Country (%), 2005 & 2006*
• Figure 6-4: South Africa - Top 5 Reasons for not taking Domestic Trips (%), 2006*

List of Tables:

• Table 3-1: Worldwide - International Tourists Arrival by Region (in Million), 2003-2006
• Table 5-1: South Africa - International Tourist Expenditure by Purpose of Visit (in Billion Rand), 2005 & 2006
• Table 5-2: South Africa - Total Nights Spent by Tourists in Province & Type of Paid Accommodation, 2006
• Table 5-3: South Africa - Average Length of Stay by Province (in Days), 2002-2006
• Table 8-1: South African Airways - Key Financials (in Million Rand), 2001-2005
• Table 8-2: Thai Airways International Plc - Key Financials (in Million BAHT), 2004-2006