サハラ以南地域の観光産業における市場機会

Abstract

The RNCOS report, "Opportunities in Sub-Saharan Tourism Industry", is a comprehensive work on the status of tourism industry in the Sub-Saharan African region. It discusses the present scenario and future prospects of the industry with foci on its different aspects, including foreign tourism, domestic tourism, expenditure by foreign tourists, expenditure by domestic tourists, accommodation facilities, transportation facilities, hospitality sector, tourism contribution to GDP, government support and major attractions in the region.

The report evaluates 13 countries of the Sub-Saharan Africa, which are performing well in the tourism sector. The countries have been ranked according to their respective tourist arrivals for the year 2006. The countries include South Africa, Zimbabwe, Kenya, Swaziland, Senegal, Mauritius, Namibia, Zambia, Ghana, Tanzania, Nigeria, Mozambique and Uganda.

The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the industry is likely to move. This forecast is based on a correlation between past market growth and growth of base drivers, such as growing Sub-Saharan Africa tourism, GDP growth, tourism contribution to employment, infrastructure development competitive structure and government rules and regulations.

Key Findings

• The international tourist arrival in the Sub-Saharan Africa has shown a growth of 11.1% in the year 2006 compared to 2005. This growth was the second highest globally.
• South African government is spending huge sum of money on the airport modernization. The government is going to spend Rand 18 Million more on the construction part (terminal building) in the year 2007 compared to 2006.
• Tourist arrival in Zimbabwe had shown a negative growth of 15.9% in the year 2004-2005. However, the industry rebounded and reported a positive growth of 41.1% in the year 2006 compared to year 2005.
• In international tourism receipts, Zimbabwe has shown a negative growth of around 49% in the year 2004-2005. However, in the year 2003-2004, it registered a massive 217.5% hike.
• In the year 2005, out of total tourists visited Swaziland, 74% came via road. Out of this, tourists travelled with self-drives/cars accounted for 53%.
• In Uganda, air is leaving road behind as the most preferred mode of travel. The CAGR growth in tourist arrival by road was 11.77% and that by air was 14.80% for the period spanning from 2001 to 2005.
• Senegal has shown a positive growth of 15.3% in the year 2004-2005. However, this growth shown by the Senegal was smaller than the previous year (2003-2004) change of 34.7%.
• Zambia government is providing support to the tourism sector by giving out incentives to the hotel industry, tax rebate to the investors to invest in rural enterprises, not taking visa fees from the tour operators, among other measures.
• Investment in tourism sector of Zambia was at all time high in the year 2006 in the last three years and the major part of the investment (75%) was diverted to the accommodation sector.

Key Issues & Facts Analyzed

• What is the performance of global tourism industry in terms of inbound tourists for the period 2004-2006?
• What is the performance of international tourism receipt by region during 2005-2006?
• What is the position of the Sub-Saharan tourism industry with respect to the world tourism industry in 2006?
• What are the investment opportunities in Ghana in sectors like rail, road, air, water and accommodation?
• Why conference tourism in South Africa is growing?
• Which factors are driving the Sub-Saharan African tourism industry?
• Which factors are capping the growth of the Sub-Saharan Africa tourism industry?
• What are the opportunities and future trends of the tourism industry in Sub-Saharan Africa?
• Who are the major players in airline and hotel industry in the region?

Key Players Analysed

The key players section analyses the different players of aviation and hotel sector operating in the market and gives their business description and key financial information. Airlines section gives an overview of various airlines, like South African Airways, Air Mauritius and Kenya Airways. Hotels section discusses various hotels, like Cape Grace Hotels, Holiday Inn, Royal Swazi Spa Valley Resort, Le Méridien President, Hilton Mauritius Resort & Spa etc.

Research Methodology Used

Information Sources

The information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Method

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting and cause and effect analysis.

Table of Contents

1. Analyst View

2. Industry Overview

• 2.1 Global Tourism - Current Scenario
  • 2.1.1 International Tourists Arrival
  • 2.1.2 By Purpose of Visit
    • 2.1.2.1 By Mode of Travel
  • 2.1.3 By International Tourist Expenditure
• 2.2 Global Tourism - By Regional Segmentation
  • 2.2.1 International Tourist Arrival by Region
  • 2.2.2 International Tourism Receipts
• 2.3 Global Tourism - Future Scenario (2010 & 2020)

3. Sub-Saharan Africa Tourism Overview

• 3.1 International Tourist Arrivals by Country
  • 3.1.1 South Africa
    • 3.1.1.1 Overview
    • 3.1.1.2 Performance Indicators
      • 3.1.1.2.1 Tourism & GDP
        • 3.1.1.2.1.1 Contribution of Tourist Expenditure to GDP
          • 3.1.1.2.1.1.1 By Tourist Category
      • 3.1.1.2.2 International Tourist Arrival
        • 3.1.1.2.2.1 By Continent
      • 3.1.1.2.3 Domestic Tourism
        • 3.1.1.2.3.1 By Trips & Travelers
        • 3.1.1.2.3.2 By Purpose of Visit
      • 3.1.1.2.4 Tourism Expenditure
        • 3.1.1.2.4.1 International Tourist Expenditure
        • 3.1.1.2.4.2 Domestic Tourist Expenditure
      • 3.1.1.2.5 Length of Stay
  • 3.1.2 Zimbabwe
    • 3.1.2.1 Overview
    • 3.1.2.2 Types of Tourism
      • 3.1.2.2.1 Safari
      • 3.1.2.2.2 Adrenaline Sports
      • 3.1.2.2.3 Hiking & Trekking
      • 3.1.2.2.4 Other Activities
    • 3.1.2.3 Performance Indicators
      • 3.1.2.3.1 International Tourist Arrival
      • 3.1.2.3.2 International Tourism Receipts
  • 3.1.3 Kenya
    • 3.1.3.1 Overview
    • 3.1.3.2 Performance Indicators
      • 3.1.3.2.1 Tourism & Economy
        • 3.1.3.2.1.1 Contribution of Tourism in Employment
        • 3.1.3.2.1.2 Contribution of Tourism to Balance of Payment
      • 3.1.3.2.2 International Tourist Arrivals & Earnings
      • 3.1.3.2.3 Length of Stay
        • 3.1.3.2.3.1 Tourists Night Spent
        • 3.1.3.2.3.2 By Purpose of Visit
  • 3.1.4 Swaziland
    • 3.1.4.1 Overview
    • 3.1.4.2 Performance Indicators
      • 3.1.4.2.1 International Tourists Arrival
        • 3.1.4.2.1.1 By Purpose of Visit
        • 3.1.4.2.1.2 By Mode of Travel
      • 3.1.4.2.2 Domestic Tourists Departure
      • 3.1.4.2.3 Length of Stay
        • 3.1.4.2.3.1 Tourists Night Spent
        • 3.1.4.2.3.2 Accommodation by Category
  • 3.1.5 Nigeria
    • 3.1.5.1 Overview
    • 3.1.5.2 Performance Indicators
      • 3.1.5.2.1 International Tourists Arrival
      • 3.1.5.2.2 International Tourism Receipts
  • 3.1.6 Namibia
    • 3.1.6.1 Overview
    • 3.1.6.2 Performance Indicators
      • 3.1.6.2.1 International Tourists Arrival
        • 3.1.6.2.1.1 By Region
        • 3.1.6.2.1.2 By Purpose of Visit
        • 3.1.6.2.1.3 By Mode of Travel
      • 3.1.6.2.2 Length of Stay
        • 3.1.6.2.2.1 By Region
        • 3.1.6.2.2.2 By Accommodation Capacity
  • 3.1.7 Senegal
    • 3.1.7.1 Overview
    • 3.1.7.2 Performance Indicators
      • 3.1.7.2.1 International Tourists Arrival
  • 3.1.8 Mauritius
    • 3.1.8.1 Overview
    • 3.1.8.2 Performance Indicators
      • 3.1.8.2.1 Tourism Employment
      • 3.1.8.2.2 International Tourists Arrival
        • 3.1.8.2.2.1 By Purpose of Visit
      • 3.1.8.2.3 Domestic Tourists Departure
        • 3.1.8.2.3.1 By Country
      • 3.1.8.2.4 International Tourism Receipts
      • 3.1.8.2.5 Length of Stay
        • 3.1.8.2.5.1 Tourists Night Spent
        • 3.1.8.2.5.2 Hotel Occupancy Rate
        • 3.1.8.2.5.3 Large Hotel Occupancy Rate
  • 3.1.9 Mozambique
    • 3.1.9.1 Overview
    • 3.1.9.2 Performance Indicators
      • 3.1.9.2.1 International Tourists Arrival
  • 3.1.10 Zambia
    • 3.1.10.1 Overview
    • 3.1.10.2 Performance Indicators
      • 3.1.10.2.1 International Tourists Arrival
      • 3.1.10.2.2 Investments in Tourism Sector
      • 3.1.10.2.3 Investment in Accommodation Sector
  • 3.1.11 Tanzania
    • 3.1.11.1 Overview
    • 3.1.11.2 Performance Indicators
      • 3.1.11.2.1 International Tourists Arrival
  • 3.1.12 Uganda
    • 3.1.12.1 Overview
    • 3.1.12.2 Performance Indicators
      • 3.1.12.2.1 International Tourists Arrival
      • 3.1.12.2.2 Domestic Tourists Departure
      • 3.1.12.2.3 Mode of Travel
  • 3.1.13 Ghana
    • 3.1.13.1 Overview
    • 3.1.13.2 Performance Indicators
      • 3.1.13.2.1 International Tourists Arrival
        • 3.1.13.2.1.1 By Purpose of Visit
      • 3.1.13.2.2 International Tourism Receipts
      • 3.1.13.2.3 Hotel Industry

4. Industry Analysis

• 4.1 Drivers
  • 4.1.1 Kenya - Face Lift of Eco-tourism from Wildlife Conservation Pact
  • 4.1.2 Zambia - Government Support
    • 4.1.2.1 Enhanced Capital Allowances on Hotel Buildings
    • 4.1.2.2 Income Tax Rebate on Rural Enterprises
    • 4.1.2.3 Zero Rating Relief on Tour Packages
    • 4.1.2.4 Other Initiatives
  • 4.1.3 South Africa - Government Support
  • 4.1.4 Beauty Pageants Improves Brand Image
• 4.2 Opportunities
  • 4.2.1 Kenya - Boom in Airline Industry
  • 4.2.2 Zimbabwe Tourism
  • 4.2.3 Growing Online Travel Sites
  • 4.2.4 FIFA World Cup - 2010
  • 4.2.5 Availability of Wide Range of Products
  • 4.2.6 Ghana - Investment Opportunities
  • 4.2.7 South Africa - Growing Conference Tourism
• 4.3 Challenges
  • 4.3.1 Poor Infrastructure
  • 4.3.2 Negative Tourism Publicity
  • 4.3.3 Terrorism
  • 4.3.4 Diseases
  • 4.3.5 Competition from Other Countries

5. Key Players

• 5.1 Airlines
  • 5.1.1 South African Airways
  • 5.1.2 Air Zimbabwe
  • 5.1.3 Air Mauritius
  • 5.1.4 Kenya Airways
• 5.2 Hotels
  • 5.2.1 Cape Grace Hotels
  • 5.2.2 Three Cities
  • 5.2.3 Holiday Inn
  • 5.2.4 The Victoria Falls Hotel
  • 5.2.5 Royal Swazi Spa Valley Resort
  • 5.2.6 Le Méridien President
  • 5.2.7 Hilton Mauritius Resort & Spa

List of Figures:

• Figure 2-1: Global - International Tourists Arrival (in Million), 2004-2006
• Figure 2-2: Global - International Tourists Arrival by Purpose of Visit (%), 2005
• Figure 2-3: Global - International Tourists Arrival by Mode of Travel (%), 2005
• Figure 2-4: Global - International Tourists Expenditure (in Billion US$), 2002-2006
• Figure 3-1: Global - International Tourists Arrival Growth by Region (%), 2006*
• Figure 3-2: South Africa - Contribution of Tourists Expenditure to GDP (%), 1994-2005
• Figure 3-3: South Africa - Contribution of Tourists Expenditure to GDP by Category (%), 1994-2005
• Figure 3-4: South Africa - International Tourists Arrival by Region (in Number), 2005 & 2006
• Figure 3-5: South Africa - Number of Domestic Trips & Travelers (in Million), 2005 & 2006
• Figure 3-6: South Africa - Number of Domestic Trips by Purpose of Visit (in Million), 2005 & 2006
• Figure 3-7: South Africa - Domestic Tourists Expenditure by Purpose of Visit (in Billion Rand), 2005 & 2006
• Figure 3-8: Zimbabwe - International Tourists Arrival (in ‘000), 2003-2006
• Figure 3-9: Zimbabwe - International Tourism Receipts (in Million US$), 2004 & 2005
• Figure 3-10: Swaziland - International Tourists Arrival by Mode of Travel (%), 2005
• Figure 3-11: Swaziland - Domestic Tourists Departure (in Numbers), 2006
• Figure 3-12: Swaziland - Tourists Night Spent (%), 2005
• Figure 3-13: Swaziland - Types of Accommodation Usage (%), 2005
• Figure 3-14: Nigeria - International Tourists Arrival (in ‘000), 2001-2006*
• Figure 3-15: Nigeria - International Tourism Receipts (in Million US$), 2001-2006E
• Figure 3-16: Namibia - International Tourists Arrival by Purpose of Visit (in Numbers), 2005
• Figure 3-17: Namibia - Accommodation Capacity by Region (%), 2005
• Figure 3-18: Senegal - International Tourists Arrival (in ‘000), 2004 & 2005*
• Figure 3-19: Mauritius - Employment in Tourism Industry (in Numbers), March 2002 to March 2006
• Figure 3-20: Mauritius - International Tourists Arrival by Quarter (in Numbers), 2004-2006 & Q1 2007*
• Figure 3-21: Mauritius - International Tourism Receipts (in Million Rs), 2002-2006*
• Figure 3-22: Mauritius - Number of Tourists Night Spent (in ‘000), 2002-2006* & Q1 2007
• Figure 3-23: Mozambique - International Tourists Arrival (in Numbers), 2000, 2005 & 2013E
• Figure 3-24: Zambia - International Tourists Arrival (in Numbers), 2003-2006E
• Figure 3-25: Zambia - Investment in Tourism Sector (in Million ZMK), 2003-2006
• Figure 3-26: Zambia - Investments in Accommodation Sector (in Million ZMK), 2004-2006
• Figure 3-27: Tanzania - International Tourists Arrival (in Numbers), 2004-2006 & 2010*
• Figure 3-28: Uganda - International Tourists Arrival (in ‘000), 2001-2005
• Figure 3-29: Uganda - Domestic Tourists Departure (in ‘000), 2001-2005
• Figure 3-30: Uganda - Tourists Mode of Travel (in ‘000) 2001-2005
• Figure 3-31: Ghana - Number of Hotels (1991, 2005 & 2006)
• Figure 4-1: Kenya - International Tourists Arrival (in ‘000), 2001-2006

List of Tables:

• Table 2-1: Global - International Tourists Arrival (in Million), 2005 & 2006
• Table 2-2: Global - International Tourists Arrival by Region (in Million), 2005 & 2006
• Table 2-3: Global - International Tourism Receipts by Region (in Billion US$), 2005 & 2006
• Table 2-4: Global - Forecast for International Tourists Arrival by Region (in Million), 2010 & 2020
• Table 3-1: Sub-Saharan Africa - International Tourist Arrival by Country (in Number), 2005 & 2006
• Table 3-2: South Africa - International Tourists Expenditure by Purpose of Visit (2005 & 2006)
• Table 3-3: South Africa - Average Length of Stay by Province (in Number), 2002-2006
• Table 3-4: Kenya - Share of TRH in Modern Wage Employment (%), 2000-2005
• Table 3-5: Kenya - Foreign Exchange Earning from Tourism, Tea & Horticulture (in Million Kshs), 2000-2005
• Table 3-6: Kenya - International Tourists Arrival (in ‘000) & Earning (in Million Kshs), 2000-2006
• Table 3-7: Kenya - Hotel Bed-nights Occupancy by Zone (in ‘000), 1999-2005
• Table 3-8: Kenya - Number of Nights Spent by Residents & Non-residents (in ‘000), 1997-2006
• Table 3-9: Kenya - Length of Stay by Purpose of Visit (in ‘000), 1997-2005
• Table 3-10: Swaziland - International Tourists Arrival by Country (in Numbers), 2006
• Table 3-11: Swaziland - International Tourists Arrival by Purpose of Visit (%), 2005
• Table 3-12: Swaziland - Hotel Occupancy Rate (%), 2001-2005
• Table 3-13: Namibia - International Tourists Arrival by Region (in Numbers), 2002, 2003 & 2005
• Table 3-14: Namibia - International Tourists Arrival by Mode of Travel (in Numbers), 2005
• Table 3-15: Namibia - Length of Stay by Region (in Numbers), 2005
• Table 3-16: Mauritius - International Tourists Arrival by Purpose of Visit (in Numbers), 2005 & 2006
• Table 3-17: Mauritius - Domestic Tourists Departure by Country (in Numbers), 2005 & 2006
• Table 3-18: Mauritius - Number of Hotels, Rooms & Beds (2003-2006 & Q1 2007)
• Table 3-19: Mauritius - Hotel Occupancy Rate (%), 2004-2006 & Q1 2007
• Table 3-20: Mauritius - Large Hotel Occupancy Rate (%), 2004-2006 & Q1 2007
• Table 3-21: Ghana - International Tourists Arrival (in Numbers), 1991-2007
• Table 3-22: Ghana - International Tourists Arrival by Purpose of Visit (in Numbers), 2006
• Table 3-23: Ghana - International Tourism Receipts (in Million US$), 1991-2007
• Table 5-1: South African Airways - Key Financials (in Million Rand), 2001-2005
• Table 5-2: Mauritius Airways - Key Financials (2005-06 & 2006-07)
• Table 5-3: Kenya Airways - Key Financials (2005-06 & 2006-07)