中国の観光産業の分析(2007-2011年)

Abstract

The China tourism industry is scaling new heights with each passing year. As all the players are putting in their effort to bolster their position in China tourism industry and various industry players are looking to tap the opportunity, the leading research firm RNCOS has come up with its latest report "China Tourism Industry Analysis (2007-2011)". The report focuses on the growing marketplace for China tourism industry and evaluates the current market trends, evolving market and growth prospects of the tourism industry in China. It will help clients to analyze the leading-edge opportunities critical to the success of the global tourism industry (in general) and Chinese tourism industry (in particular).

According to the report, globally, total tourist figure reached crossed 658 Million in 2006 and is estimated to touch 841 Million in 2011. After seeing slowdown in growth rate in 2002, the sector has recovered somewhat from the ongoing effects of SARS, America' s ' war on terror' and with liberalization in regulation.

The report has divided the Chinese tourism industry into tourist arrival, receipts, and spending. The forecast given for tourism growth is based on the market trends, drivers, barriers, and business development issues. Tourism sector' s picture in China is very rosy due to favorable market conditions such as economic growth and reforms.

CNY or RMB represents the Chinese Yuan. Exchange rate as on 6 Dec 2007 (1 US$ = 7.41256 RMB)

Key Findings

• It is estimated that China tourism receipts will reach to US$ 85 Billion in year 2011 in which, transportation mode will continue to dominate. In 2005, Long distance transportation accounted for more than 28% of China tourism receipts.
• Geographically, China receives highest number of tourist from Asia followed by Europe and America. Within Asia, Japan and Korea are the largest countries from where tourist visited to China but the purpose of the visits differs from country to country.
• The booming tourist sector is putting immense pressure on hotel industry in China, especially in less developed cities which offer potential opportunity in hotel industry.
• Rising income level and urbanization are working as drivers for tourism industry at the domestic level whereas WTO accession, economic growth and 2008 Olympics are contributing for growth in international tourist arrivals.
• Leisure and sightseeing remained the biggest purpose followed by business for tourist in China in 2006, indicating the potential of China as a tourism destination.

Key Issues & Facts Analyzed

• Detail overview of the tourism industry at global level.
• Driving forces and challenges for the China tourism industry.
• Statistical overview of the Chinese tourism industry, including visitors by nationality, sex and purpose.
• Forecast of the China tourism industry' s receipts and expenditure.
• Outbound tourist profile of China.

Key Players

Key players section includes profile of Melco International Development Limited, Shanghai Jin Jiang International Hotels, Guilin Tourism Corporation Limited, China United Travel Co. Ltd & Beijing Capital Tourism Co. Ltd.

Research Methodology Used

Information Sources

The information has been sourced from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and access to more than 3000 paid databases.

Analysis Method

Methods like ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for rational analysis.

Table of Contents

1. Analyst View

2. Global Tourism Industry

• 2.1 Statistical Overview
• 2.2 Regional Outlook
• 2.3 China in International Tourism Industry
• 2.4 China Tourism - Growth Drivers
  • 2.4.1 Relaxing Government Policies & Liberalization
  • 2.4.2 WTO Accession
  • 2.4.3 Rising Disposable Incomes
  • 2.4.4 Currency - Long-term Driver
  • 2.4.5 Growing Urbanization

3. China Tourism Industry

• 3.1 By Arrivals
• 3.2 By Receipts
• 3.3 By Spending
• 3.4 By Associated Sectors
  • 3.4.1 Hotel
  • 3.4.2 Airlines

4. Industry Analysis

• 4.1 Opportunities
  • 4.1.1 Opportunities in Vertical Sector
  • 4.1.2 Low Penetration Rate
  • 4.1.3 Economic Opportunities
• 4.2 Challenges
  • 4.2.1 Unfavorable Events
  • 4.2.2 Infrastructure Constraints
  • 4.2.3 Environmental Deterioration
• 4.3 Profile of Outbound Chinese Tourists
  • 4.3.1 Pleasure over Business
  • 4.3.2 Golden Weeks - Peak Travel Time
  • 4.3.3 Distance Measures the Length of Stay

5. Key Players

• 5.1 Melco International Development Ltd.
• 5.2 Shanghai Jin Jiang International Hotels (Group) Co. Ltd
• 5.3 Beijing Capital Tourism Co., Ltd.
• 5.4 China United Travel Co., Ltd.
• 5.5 Guilin Tourism Corporation Ltd.

List of Figures:

• Figure 2-1: Global - International Tourists Arrival (in Million), 2005 & 2006
• Figure 2-2: Global - Forecast for International Tourists Arrival (in Million), 2007-2011
• Figure 2-3: Global - International Tourism Expenditure (in Billion US$), 2005 & 2006
• Figure 2-4: Global - Forecast for International Tourism Expenditure (in Billion US$), 2007-2011
• Figure 2-5: Global - International Tourists Arrival by Top Countries (in Million), 2006
• Figure 2-6: Global - Profit from International Tourism by Top Countries (in Billions US$), 2006
• Figure 2-7: China - GDP Growth Rate (%), 1980-2005
• Figure 3-1: China - Inbound Tourism (in Million), 2005, 2006 & Jan-June 2007
• Figure 3-2: China - Outbound Tourism (in Million), 2005 & 2006
• Figure 3-3: China - Domestic Tourism (in Million), 2005 & 2006
• Figure 3-4: China - Forecast for Tourism Industry Revenue (in Billion US$), 2007 & 2017
• Figure 3-5: China - International Tourism Receipts (in Billion US$), 2001-2006E
• Figure 3-6: China - Forecast for International Tourism Receipts (in Billion US$), 2007-2011
• Figure 3-7: China - Breakdown of International Tourism Receipts (in Million US$), 2005
• Figure 3-8: China - International Tourism Expenditure (in Billion US$), 2001-2006E
• Figure 3-9: China - Forecast for International Tourism Expenditure (in Billion US$), 2007-2011
• Figure 3-10: China - Hotel & Restaurant Expenditure (in Billion US$), 2001-2006E
• Figure 4-1: China, Japan, Korea & Taiwan - Outbound Departures as a percentage of Population (1964-2004)
• Figure 4-2: China - Outbound Tourism for Private & Non-private Purposes (%), 1994-2004
• Figure 4-3: China - Outbound Tourism to Asia by Purpose (%)
• Figure 4-4: China - Outbound Tourism to Europe by Purpose (%)

List of Tables:

• Table 2-1: Global - International Tourists Arrival by Region (in Million), 2005-2011F
• Table 2-2: Global - International Tourism Expenditure by Region (in Billion US$), 2005-2011F
• Table 3-1: China - Inbound Tourism by Mode of Transportation (in Numbers), 2006
• Table 3-2: China - Inbound Tourism by Mode of Transportation (in Numbers), June 2007
• Table 3-3: China - Foreigners Arrival by Mode of Transportation (in Numbers), 2006
• Table 3-4: China - Foreigners Arrival by Mode of Transportation (in Numbers), June 2007
• Table 3-5: China - Foreigners Arrival by Age & Sex (in Numbers), 2006
• Table 3-6: China - Foreigners Arrival by Age & Sex (in Numbers), June 2007
• Table 3-7: China - Foreigners Arrival by Purpose (in Numbers), 2006
• Table 3-8: China - Foreigners Arrival by Purpose (in Numbers), June 2007
• Table 4-1: Global - Events that Negatively Impacted Tourism Industry
• Table 4-2: China - Change in Inbound Tourists Arrival wrt Thailand (%), Jan 2005
• Table 5-1: Melco International Development Ltd. - Financial Overview (in ‘000 HK$), June 2006 & June 2007
• Table 5-2: Shanghai Jin Jiang International Hotels (Group) Co. Ltd - Financial Overview (%), 2006 & June 2007
• Table 5-3: Beijing Capital Tourism Co., Ltd. - Financial Overview (%), 2006 & June 2007
• Table 5-4: China United Travel Co., Ltd. - Financial Overview (%), 2006 & Jun 2007
• Table 5-5: Guilin Tourism Corporation Ltd. - Financial Overview (%), 2006 & June 2007