中国の化粧品市場

China' s Cosmetic and Toiletries Industry ranks second after Japan (as of 2007) and has been witnessing strong growth in the Asia-Pacific region. Improved living standards along with rising consciousness about the ' looks' have been propelling Chinese consumers to go for more cosmetic and toiletry products in their daily life, says "Cosmetics and Toiletries Market in China", a market research report by RNCOS. It provides an in-depth analysis of the present and future prospects of the China cosmetic and toiletries industry and gives a panoptic view of the industry, with focus on distribution channels and sales and consumer behavior in China. This report will help the client to examine the opportunities critical to the success of the industry at micro level and exploring opportunities and key challenges lying within the industry.

China' s cosmetics market is flourishing, yet, there is still huge potential for further growth as per capita annual expenditure on cosmetics today is well below the global average. The factors fueling growth into the industry include WTO accession, rising disposable income, changing lifestyles and shift towards westernized culture, among others. At present, the cosmetics and toiletries sales are dominated by the urban areas, but growth in future is expected to come from rural Chinese people boosted by rising middle class families and changing consumption patterns. However, sales of counterfeit products in the rural parts of China will definitely be a huddle for the branded cosmetics products and will need a boost for consumer awareness for future sustainability.

• It is expected that the skin care market, which is the major segment in the cosmetics and toiletries industry, will grow at a CAGR of 12.5% during the period 2008-2012.
• Sales of hair care products are projected to surge at a CAGR of 17% during 2008-2012.
• Within the hair care products, sub-segments like conditioners and colorant will surpass the shampoos growth rate (CAGR) during the forecasted period.
• China' s color cosmetics sales are likely to grow at an AAGR of around 10% during 2008 to 2012.
• Lips products will dominate the future Chinese color market but facial make up sub-segment is expected to contribute more than 31% in make-up/color cosmetics sales by 2012.
• Male fragrance sales are expected to grow faster (at a CAGR of slightly below 11%) than the women fragrance sales in China from 2008 to 2012.

• The overview of Chinese cosmetics and toiletries industry, including sales, company-wise market share, product distribution matrix, and competitive landscape.
• Analysis of the supporting factors for the industry and study of the consumer behavior in China.
• Evaluation of future prospects and challenging factors for Chinese cosmetics and toiletries industry.
• Segment-wise future outlook of cosmetics products.

The information has been sourced from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Methods like historical trend, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for rational analysis.

1. Analyst View

2. Asia-Pacific - Top Cosmetics & Toiletries Markets

3. Why Chinese Cosmetics & Toiletries Market?

• 3.1 Growing Economy
• 3.2 Purchasing Power
• 3.3 Prospective Consumer Base
• 3.4 Ageing Population
• 3.5 Middle Class Family
• 3.6 Internet Users
• 3.7 Consumer Confidence
• 3.8 Low Per Capita Consumption

4. Chinese Cosmetics & Toiletries Market Performance

• 4.1 Sales
• 4.2 Breakup - By Segment
  • 4.2.1 Hair Care Products
    • 4.2.1.1 Sales
    • 4.2.1.2 Performance of Sub-segments
    • 4.2.1.3 Performance of Companies
    • 4.2.1.4 Performance of Brands
  • 4.2.2 Fragrances
    • 4.2.2.1 Sales
    • 4.2.2.2 Performance of Fragrances Market by Gender
    • 4.2.2.3 Performance of Companies
    • 4.2.2.4 Performance of Brands
  • 4.2.3 Make-up/Color Cosmetics
    • 4.2.3.1 Sales
    • 4.2.3.2 Performance of Sub-segments
    • 4.2.3.3 Performance of Companies
    • 4.2.3.4 Performance of Brands
  • 4.2.4 Skin Care Products
    • 4.2.4.1 Sales
    • 4.2.4.2 Performance of Companies
    • 4.2.4.3 Performance of Brands
• 4.3 Breakup - By Company
  • 4.3.1 Competitive Landscape
    • 4.3.1.1 Foreign Players
    • 4.3.1.2 Domestic Players
• 4.4 Distribution Channels
• 4.5 Cosmetics - International Trade
  • 4.5.1 Import
  • 4.5.2 Export

5. New Market Prospects

• 5.1 Chemical Industry
• 5.2 Ad Agencies
• 5.3 Male Cosmetics
• 5.4 Container & Packaging Industry
• 5.5 Beauty Market

6. Challenges

• 6.1 Counterfeit Products
• 6.2 Strict Regulation
• 6.3 Brand Loyalty

7. Future Outlook (2008-2012)

• 7.1 Cosmetics & Toiletries
  • 7.1.1 Hair Care Products
    • 7.1.1.1 Shampoos
    • 7.1.1.2 Conditioners
    • 7.1.1.3 Colorants
  • 7.1.2 Make-up/Color Cosmetics
    • 7.1.2.1 Lip Products
    • 7.1.2.2 Facial Make-up Products
    • 7.1.2.3 Nail & Eye Cosmetics
  • 7.1.3 Fragrances
    • 7.1.3.1 Female Fragrances
    • 7.1.3.2 Male Fragrances
  • 7.1.4 Skin Care Products
• 7.2 Cosmetics Export

• Figure 2-1: Asia-Pacific - Market Share & Contribution in the Global Sales Growth of Personal Care Products (%), 2006
• Figure 2-2: Asia-Pacific - Top Cosmetics & Toiletries Markets (in Billion US$), 2006
• Figure 3-1: Asia-Pacific - Real GDP Growth of Top Cosmetics & Toiletries Markets (%), 2007E
• Figure 3-2: China - Personal Disposable Income per Head (in US$), 2001-2007E
• Figure 3-3: China - Unemployment Rate (%), 2004E-2007E
• Figure 3-4: China - Population in Age Group 15-59 Years (in Million), 2001-2007E
• Figure 3-5: China - Male & Female Population (in Million), 2007E
• Figure 3-6: China - Population in Age Group 30-59 Years (in Million), 2001-2007E
• Figure 3-7: China - Number of Middle Class Families (in Million), Jan 2005 & Jan 2007E
• Figure 3-8: China - Number of Internet Users (in Million), 2001-2007
• Figure 3-9: China - Consumer Confidence Index in Comparison to Asia-Pacific (in Points), 2006
• Figure 3-10: China - Per Capita Consumption of Cosmetics & Toiletries in Comparison to Neighboring Countries (in US$), 2007E
• Figure 4-1: China - Cosmetics & Toiletries Sales (in Billion US$), 2001-2007E
• Figure 4-2: China - Breakup of Cosmetics & Toiletries Sales by Segment (%), 2006
• Figure 4-3: China - Hair Care Products Sales (in Billion US$), 2001-2007E
• Figure 4-4: China - Breakup of Hair Care Products Sales by Segment (in Million US$), 2001-2006
• Figure 4-5: China - Share in Shampoos, Conditioners & 2-in-1 Conditioning Shampoos Sales by Company (%), 2006
• Figure 4-6: China - Share in Colorants, Hair Mask & Styling Agents Sales by Company (%), 2006
• Figure 4-7: China - Share in Shampoos, Conditioners & 2-in-1 Conditioning Shampoos Sales by Brand (%), 2006
• Figure 4-8: China - Share in Colorants, Hair Mask & Styling Agents Sales by Brand (%), 2006
• Figure 4-9: China - Fragrances Sales (in Million US$), 2002-2007E
• Figure 4-10: China - Breakup of Male, Female & Unisex Fragrances Market (%), 2006
• Figure 4-11: China - Share in Fragrances Sales by Company (%), 2006
• Figure 4-12: China - Share in Fragrances Sales by Brand (%), 2006
• Figure 4-13: China - Color Cosmetics Sales (in Billion US$), 2002-2007E
• Figure 4-14: China - Breakup of Color Cosmetics Sales by Segment (in Million US$), 2002-2006
• Figure 4-15: China - Share in Color Cosmetics Sales by Company (%), 2006
• Figure 4-16: China - Share in Color Cosmetics Sales by Brand (%), 2006
• Figure 4-17: China - Skin Care Products Sales (in Billion US$), 2005-2007E
• Figure 4-18: China - Share in Skin Care Products Sales by Company (%), 2006
• Figure 4-19: China - Share in Skin Care Products Sales by Brand (%), 2006
• Figure 4-20: China - Share in Cosmetics & Toiletries Sales by Company (%), 2006
• Figure 4-21: China - Breakup of Cosmetics & Toiletries Sales by Distribution Channel (%), 2006
• Figure 4-22: China - Cosmetics Import (in Million US$), 2004-2006
• Figure 4-23: China - Breakup of Cosmetics Import by Geographical Destination (%), 2006
• Figure 4-24: China - Cosmetics Export (in Million US$), 2004-2007E
• Figure 5-1: China - Forecast for Chemical Industry (in Billion US$), 2008-2010
• Figure 5-2: China - Forecast for Container & Packaging Market (in Billion US$), 2008-2012
• Figure 7-1: China - Forecast for Cosmetics & Toiletries Sales (in Billion US$), 2008-2012
• Figure 7-2: China - Forecast for Hair Care Products Sales (in Billion US$), 2008-2012
• Figure 7-3: China - Forecast for Shampoos Sales (in Billion US$), 2008-2012
• Figure 7-4: China - Forecast for Conditioners Sales (in Billion US$), 2008-2012
• Figure 7-5: China - Forecast for Colorants Sales (in Million US$), 2008-2012
• Figure 7-6: China - Forecast for Color Cosmetics Sales (in Billion US$), 2008-2012
• Figure 7-7: China - Forecast for Lip Products Sales (in Billion US$), 2008-2012
• Figure 7-8: China - Forecast for Facial Make-up Products Sales (in Million US$), 2008-2012
• Figure 7-9: China - Forecast for Nail & Eye Cosmetics Sales (in Million US$), 2008-2012
• Figure 7-10: China - Forecast for Fragrances Sales (in Million US$), 2008-2012
• Figure 7-11: China - Forecast for Women Fragrances Sales (in Million US$), 2008-2012
• Figure 7-12: China - Forecast for Men Fragrances Sales (in Million US$), 2008-2012
• Figure 7-13: China - Forecast for Skin Care Products Sales (in Billion US$), 2008-2012
• Figure 7-14: China - Forecast for Cosmetics Export (in Million US$), 2008-2012