米国におけるオフィス家具市場

Abstract

The mounting use of computers and related technology in the 1980s fueled a boom in sales of office furniture to meet the needs of a changing work landscape, including new types of workstations, printer tables, movable walls and partitions. Following the dotcom bust, office furniture makers struggled to adapt by introducing new products and distribution channels, experimenting with M&A strategies, and looking into sustainability measures and overseas markets for new buyers, raw materials and plant locations. These efforts paid off, and since 2003 the U.S. office furniture market has experienced a period of growth and relative stability, registering a compound annual growth rate of 7% through 2007, according to SBI' s Office Furniture Market in the U.S.. Beyond the domestic market, U.S. manufacturers have seen their exports of office furniture grow at twice the rate of imports during that period.

Despite the strength of the market in recent years, uncertainty regarding the economy, new office construction, and office absorption and vacancy rates present challenges for the market in the near future. SBI looks at the impact of these factors, along with trends in producer price indexes for raw materials used by office furniture manufacturers and changes in the workplace driven by technological innovation and employment growth in the service sector. Special attention is given to potential growth areas, including the healthcare and education environments and the home office. In addition, the report profiles major manufacturers, with insight into each company' s products, revenue performance, competitive advantages, strategies for growth, manufacturing operations, and marketing and distribution channels.

Office Furniture Market in the U.S. provides a comprehensive analysis of the U.S. office furniture market, including domestic production by category (wood vs. non-wood) and segment (seating; desks & desk extensions; files, storage units & tables; and other furniture such as office systems), the market' s position in the broader context of the overall furniture industry and the size of the U.S. market in terms of shipments, imports and exports (i.e., apparent consumption). Report data were obtained from government sources, including the U.S. Department of Commerce' s Census Bureau, International Trade Commission and Bureau of Economic Analysis, and the U.S. Department of Labor' s Bureau of Labor, trade associations such as the Business and Institutional Furniture Manufacturer' s Association (BIFMA) and the Office Furniture Dealers Alliance (OFDA), industry analysts, furniture manufacturers' websites and business and trade journals. SBI analyzed these data to provide the reader with an accurate picture of the historical (2003-2007) and projected growth (2008-2012) of the U.S. market for office furniture.

Table of Contents

Chapter 1 Executive Summary

• Methodology
• Composition of the Market
• Market Experiences Relative Stability in Recent Years
• U.S. Production
• Table 1.1 Value of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Table 1.2 Share of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Table 1.3 Growth of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Office Furniture Holds Strong Position in Overall Furniture Industry
• The U.S. Market
• Table 1.4 U.S. Office Furniture Market, 2003-07E (in million $)
• Table 1.5 U.S. Imports as a Share of the U.S. Office Furniture Market, 2003-07E (in million $)
• SBI Differs From BIFMA in Estimating U.S. Market Size
• U.S. Market Forecast
• Table 1.6 Forecast of U.S. Office Furniture Market, 2008F-2012F (in million $)
• Imports Exceed Exports, but Exports Show Stronger Growth
• Table 1.7 U.S. Office Furniture Imports by Commodity, 2003-07E (in million $)
• Table 1.8 U.S. Office Furniture Exports by Commodity, 2003-07E (in million $)

• Trends Impacting Market Growth
  • The State of the Economy
  • Modest Real GDP Growth of 0.9% Forecast for 2008
  • Manufacturing Costs on the Rise
  • Table 1.9 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2003-07P
  • Figure 1.3 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2000-07P
  • Form Follows Function in Furniture Design; Technology Is King
  • Shift to Service Sector Benefits Office Furniture Market
  • Table 1.10 U.S. Employment Growth for Office-Oriented Service Sector Categories, 2006-2016P (in thousands)
  • Office Space Construction Up in ‘07; Impact of Economy
  • Unknown for ‘08
  • Table 1.11 New Office Space Construction and Net Absorption in 50 Largest U.S. Metropolitan Areas, 2005-07 (in millions of square feet)
  • New Market Opportunities: Healthcare and Education
  • Healthcare Segment
  • Education Segment
  • Home Offices on the Rise, But Will It Impact Manufacturers?
• The Competitive Environment
• Table 1.12 Revenues for Top Six U.S. Office Furniture Manufacturers, FY 2007 (in million $)
• Figure 1.4 Revenue Share of Top Six U.S. Office Furniture Manufacturers, FY2007 (%)

• Distribution and Promotion
  • Distribution Channels: Dealers Hold Top Position
  • Authorized and Dedicated Dealers
  • Most Dealers Work with Many Manufacturers-and Vice Versa
  • Sales Representatives
  • Additional distribution channels include:
  • Wholesalers and buying groups
  • Superstores and other retailers
  • Direct Sales
  • e-commerce
  • International Sales
  • Promotion

Chapter 2 Market Size and Growth

• Methodology
• Composition of the Market
• Market Experiences Relative Stability in Recent Years
• U.S. Production
• Table 2.1 Value of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Table 2.2 Share of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Table 2.3 Growth of U.S. Office Furniture Shipments by Category, 2003-07E (in million $)
• Table 2.4 Value of U.S. Office Furniture Shipments by Category and Segment, 2003-07E (in million $)
• Office Furniture Holds Strong Position in Overall Furniture Industry
• Table 2.5 U.S. Office Furniture Shipments as a Share of Total U.S. Furniture Shipments, 2003-07E (in million $)
• The U.S. Market
• Table 2.6 U.S. Office Furniture Market, 2003-07E (in million $)
• Table 2.7 U.S. Imports as a Share of the U.S. Office Furniture Market, 2003-07E (in million $)
• SBI Differs From BIFMA in Estimating U.S. Market Size
• U.S. Market Forecast
• Table 2.8 Forecast of U.S. Office Furniture Market, 2008F-2012F (in million $)

Chapter 3 Imports and Exports

• Methodology
• Imports Exceed Exports
• Table 3.1 U.S. Office Furniture Imports by Commodity, 2003-07E (in million $)
• Table 3.2 U.S. Office Furniture Exports by Commodity, 2003-07E (in million $)
• Wood Furniture and Swivel Seats Dominate Imports
• Table 3.3 Share of U.S. Office Furniture Imports by Commodity, 2007E (in million $)
• Figure 3.1 Share of U.S. Office Furniture Imports by Commodity, 2007E (% of total)
• Metal Furniture Leads Exports
• Table 3.4 Share of U.S. Office Furniture Exports by Commodity, 2007E (in million $)
• Figure 3.2 Share of U.S. Office Furniture Exports by Commodity, 2007E (% of total)
• Growth of Imports and Exports
• Table 3.5 Growth of U.S. Office Furniture Imports by Commodity, 2006-07E and 2003-07E (in million $)
• Table 3.6 Growth of U.S. Office Furniture Exports by Commodity, 2006-07E and 2003-07E (in million $)
• China Makes Deep Inroads in Imports
• Office Furniture Imports, Excluding Seating
• Table 3.7 U.S. Imports of Wooden Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.8 U.S. Imports of Metal Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.9 U.S. Imports of Reinforced/Laminated Plastic Office Furniture by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.10 U.S. Imports of Plastic Office Furniture by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.11 U.S. Imports of Swivel Seats with Variable Height Adjustment by Top 10 Countries, 2003-07E (in thousand $)
• Table 3.12 U.S. Imports of Swivel Seats with Height Adjustment and Wooden Frames by Top 10 Countries, 2003-07E (in thousand $)
• Table 3.13 U.S. Imports of Seats with Wooden Frames, Chair Upholstered, by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.14 U.S. Imports of Seats with Wooden Frames, Upholstered, by Top 15 Countries, 2003-07E (in thousand $)
• Canada Continues As America' s Strongest Customer
• Table 3.15 U.S. Exports of Metal Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.16 U.S. Exports of Wooden Office Furniture, Except Seats, by Top 15 Countries, 2003-07E (in thousand $)
• Table 3.17 U.S. Exports of Swivel Seats with Variable Height Adjustment by Top 15 Countries, 2003-07E (in thousand $)

Chapter 4 Trends Impacting Market Growth

• The State of the Economy
• Modest Real GDP Growth of 0.9% Forecast for 2008
• Manufacturing Costs on the Rise
• Table 4.1 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2003-07P
• Figure 4.3 U.S. Producer Price Indexes for Selected Commodities Affecting the Office Furniture Market, 2000-07P
• Sustainability Gains Adherents Among Office Furniture Manufacturers
• Lean Manufacturing Principles Help Reduce Costs
• Asia Favored for Global Sourcing and Plant Locations
• Form Follows Function in Furniture Design; Technology Is King
• Shift to Service Sector Benefits Office Furniture Market
• Table 4.2 U.S. Employment Growth for Office-Oriented Service Sector Categories, 2006-16P (in thousands)
• Office Space Construction Up in ‘07; Impact of Economy Unknown for ‘08
• Table 4.3 New Office Space Construction and Net Absorption in 50 Largest U.S. Metropolitan Areas, 2005-07 (in millions of square feet)
• New Market Opportunities: Healthcare and Education
• Healthcare Segment
• Education Segment
• Home Offices on the Rise, But Will It Impact Manufacturers?

Chapter 5 Competitive Environment and Profiles

• Top Six U.S. Office Furniture Manufacturers
• Table 5.1 Revenues for Top Six U.S. Office Furniture Manufacturers, FY 2007 (in million $)
• Methodology
• Steelcase, Inc.
  • Overview
  • Performance
  • Table 5.2 Steelcase Revenues, 2003-07 (in million $)
  • Figure 5.2 Steelcase Revenues 2003-07 (in million $)
  • Table 5.3 Steelcase Revenues by Segment, 2007 (in million $)
  • Figure 5.3 Steelcase Revenues by Segment, 2007 (%)
  • Strategy for Growth
  • Product Portfolio
  • Table 5.4 Steelcase Product Lines and Brands by Segment
  • International
  • Furniture, interior technology, architecture Other
  • Furniture, interior technology, architecture
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• HNI Corporation
  • Overview
  • Performance
  • Table 5.5 HNI Revenues, 2003-07 (in million $)
  • Figure 5.4 HNI Revenues, 2003-07 (in million $)
  • Table 5.6 HNI Revenues by Segment, 2007 (in million $)
  • Table 5.7 HNI Office Furniture Revenues, FY2005-07 (in million $)
  • Table 5.8 Office Furniture Revenues as Percentage of HNI Revenues, FY2005-07
  • Strategy for Growth
  • Product Portfolio
  • Table 5.9 HNI Corporation Product Lines, Products and Primary Brands
  • Table 5.10 HNI Operating Companies and the Market Emphasis of Each
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• Herman Miller, Inc.
  • Overview
  • Performance
  • Table 5.11 Herman Miller Revenues, 2003-07 (in million $)
  • Figure 5.6 Herman Miller Revenues, 2003-07 (in million $)
  • Table 5.12 Herman Miller Revenues by Region/Segment, 2007 (in million $)
  • Figure 5.7 Herman Miller, Inc., 2007 Revenues by Segment, % of Total
  • Strategy for Growth
  • Product Portfolio
  • Table 5.13 Herman Miller Inc., Selected Product Lines and Brands
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• Haworth, Inc.
  • Company Name
  • Haworth, Inc.
  • Overview
  • Performance
  • Table 5.14 Haworth Revenues, 2003-07 (in million $)
  • Figure 5.8 Haworth Revenues, 2003-07 Revenues (in million $)
  • Strategy for Growth
  • Product Portfolio
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• Knoll, Inc.
  • Overview
  • Performance
  • Table 5.15 Knoll Revenues, 2003-07 (in million $)
  • Figure 5.9 Knoll Revenues, 2003-07 (in million $)
  • Strategy for Growth
  • Product Portfolio
  • Table 5.16 Knoll, Inc., Product Lines and Models
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• Kimball International, Inc.
  • Overview
  • Performance
  • Table 5.17 Kimball International Revenues, 2003-07 (in million $)
  • Figure 5.10 Kimball International Revenues, 2003-07 (in million $)
  • Table 5.18 Kimball International Revenues: Furniture vs. Electronic Contract Assemblies, FY2007 (in million $)
  • Table 5.19 Kimball International Revenues by Furniture Product Line, 2006-07 (in million $)
  • Strategy for Growth
  • Product Portfolio
  • Table 5.20 Kimball International Product Lines and Brands
  • Competition
  • Manufacturing and Operations
  • Marketing and Distribution
  • Environmental Commitment
  • Recent Developments
• Snapshot: KI
• Snapshot: The Global Group
• The Home Office

Chapter 6 Distribution and Promotion

• Dealers are Top Distribution Channel
• From Full-Service to Online
• Authorized and Dedicated Dealers
• Most Dealers Work with Many Manufacturers-and Vice Versa
• Key Issues in the Dealer/Manufacturer Relationship
• Sales Representatives
• Manufacturer Sales Reps
• Independent Sales Reps
• Dealer Sales Reps
• Wholesalers and Buying Groups
• Superstores and Other Retailers
• Direct Sales
• e-Commerce
• International Sales
• Promotion