Abstract
The report examines the potential market for digital 3D cinema, based on box
office results from the first four titles released to date.
The market for digital 3D cinema is still relatively minor and the number of
screens not yet large enough to justify a major Studio release. The report
provides an economic basis for continued investment in digital 3D cinema,
looking at opportunities for the sector against the potential threats to its
pace of development worldwide. On a technical level, the report considers each
of the stereoscopic formats available, including the range of investments, as
an addition, to basic D-cinema systems.
For the first time, the report looks at the economics of digital 3D cinema,
including the potential revenues and profit margins at the exhibition level.
The report also highlights the various business models available for
exhibitors to commence a large scale roll out of 3D-ready screens.
Key findings:
High concentration of digital 3D screens among the leading exhibitors Nearly
two thirds of all 3D equipped screens were added in first half 2007 alone
Digital 3D acting as a catalyst for digital cinema deployments worldwide 3D
screenings have outperformed their 2D counterparts by more than double in
attendance rates and over three times in revenue. Exhibitors require at least
three movies to make a return on investment per annum Globally, there will be
over 5,900 digital 3D screens by 2009, 70 per cent of those housed in the USA
In the report:
- List of digital 3D movies to 2010
- Studio involvement in digital 3D cinema
- Box office analysis of digital 3D titles released to date
- Review of stereoscopic technology formats and investments required at each
level
- Business models for digital 3D cinema roll-out
- Analysis of potential revenues and profit margins for exhibitors
- Break-even analysis: number of movies needed for a return on investment
Table of Contents
Executive summary
- Introduction
- Screens
- Superior box office performance
- Competition among top US exhibitors
- Equipment providers
- Content
- Opportunities
- Threats
- Investment/Returns
The market for digital 3D cinema
- Introduction to digital 3D cinema
- Producing content in 3D
- CG Animations
- Dimensionalisation
- Live action - film
- Live action - digital/hybrid
- Challenges for 3D film production
- Studio involvement in digital 3D
- Walt Disney
- Sony Pictures Entertainment
- Warner Brothers
- Twentieth Century Fox
- Universal Pictures
- Paramount Pictures
- Dreamworks SKG
- Dreamworks Animation
- Independents
- Technical standards for digital 3D cinema
- Mastering
- Distribution
- Exhibition
Stereoscopic formats and technology
- Brief historical perspective
- Anaglyph
- Imax 3D
- Technology
- Advantages
- Content
- Digital
- Opportunities
- Digital 3D
- Technical attributes of digital 3D
- Image alignment
- Screen gain
- Silver screen
- Overview of digital 3D technology
- Active/Shutter glasses
- Technology
- Equipment
- List of complete system for active eyewear
- Eyewear
- Screen
- Advantages
- Disadvantages
- Active glasses manufacturers
- Macnaughton (NuVision Inc)
- Vrex
- SoftPixel
- Circular polarisation
- RealD
- Equipment
- Eyewear
- Screen
- Advantages
- Disadvantages
- RealD
- Linear Polarisation/Two Projector model
- Technology
- Equipment
- Eyewear
- Screen
- Advantages
- Disadvantages
- Wavelength triplet technology
- Dolby 3D Digital System
- Technology
- Equipment
- Eyewear
- Screen
- Advantages
- Disadvantages
- Autostereoscopic 3D
- Future technology prospects
Digital 3D cinema exhibition: Opportunities and threats
- Opportunities
- Differentiation
- Windows
- 3D franchises
- Stream of content
- Piracy
- 3D as a catalyst for digital
- Marketing opportunities
- Content
- New content
- Alternative content 3D
- Live 3D content
- Library 3D titles
- Commercial
- Trailers
- Advertising
- Exhibition
- Premium pricing
- Longer run
- 3D box office
- Higher attendance ratios
- Market Competition
- Threats
- 3D quality
- Longevity
- Novelty factor
- Linked to theatrical survival
- Content
- Maintaining a flow of content
- Industry
- Market niche
- Loss of downstream revenues
- Prime locations
- Screens
- Scale
- Access to screens
- Screen suitability
- Technology
- 4K projectors
- Competing 3D formats
- Light
- Silver screen
- VPF agreements
Digital 3D cinema: The numbers
- Market overview
- Regional
- Territories
- Driver territories
- 1. USA
- 2. Korea
- 3. Australia
- 4.Germany
- 5. UK
- US exhibitors
- International exhibitors
- Carmike
- Rave Motion Pictures
- National Amusements
- Regal
- Cinemark
- Digital 3D systems
- 3D box office
- Potential 3D releases
- Distribution of 3D movies
- Other 3D applications
- Mobile
Business models for digital 3D cinema
- Development of the digital 3D market
- Exhibitors driving growth
- Business Models for digital 3D cinema
- Third party schemes
- Leasing
- Real D
- Joint venture/profit sharing
- Xpand
- Exhibitor-led
- Capital investment
- Active glasses
- Capital investment
- Dolby 3D system
- Capital investment
- Premium pricing
- Fixed charge
- Flexible pricing
- Additional revenue generation - 3D
- Digital 3D facilitators
- Kodak
- AccessIT
- Ballantyne of Omaha
- Dolby
- Atlab Australia
- FTT
Market analysis of investments and returns
- Part one: Investments
- Part two
- Revenue/Profit
- Investments for the digital 3D stereoscopic format
- RealD
- Eyewear
- Equipment
- Screen
- Active eyewear
- Eyewear
- Equipment
- Screen
- Xpand
- Investments
- Glasses
- Equipment
- Screen
- Additional information
- Glasses
- Equipment
- Screen
- Part two
- Revenue and Profits
- Methodology
- Surcharge revenues
- Costs
- Profit generation
- Case Studies
- Chicken Little
- Monster House
- Nightmare before Christmas 3D
- Meet Th e Robinsons
- Summary
- Sliding scale model
- Additional revenues
Tables and Charts:
The market for digital 3D cinema
- Digital 3D cinema titles to 2010
- Production budgets of digital 3D titles
- Number of digital 3D releases ranked by US studio distributor to 2010
Stereoscopic formats and technology
- Main digital 3D technology providers
- Comparsion of digital 3D equipment by technology provider
- Comparison of required in-theatre maintenance of 3D formats
Digital 3D cinema exhibition:
- Opportunities and threats
- Number of digital 3D titles per year
- Data from Cinecitta multiplex in
- Germany from two digital 3D screenings
- 3D performance in opening weekend vs total
- Total 3D box offi ce as % of total revenues in US market
Digital 3D cinema: The numbers
- Number of digital 3D screens
- Digital 3D screens as a proportion of total digital cinema screens
- Leading International territories for digital 3D screens (H1 07)
- Market share of digital 3D screens by region (%)
- Number of digital 3D screens by region
- Number of digital 3D screens by world region
- Number of digital 3D screens ranked by territory (H1 2007)
- US D-3D screens ranked by US state (with more than 3 3D screens)
- US exhibitors with more than five D-3D screens (H1 2007)
- Market share of 3D formats H1 2007
- Global exhibitors with more than one digital 3D screen
- RealD deployments by territory (excluding USA)
- Number of deployments by digital 3D format
- Market Share of digital 3D formats by manufacturer
- RealD deployments by territory
- Box office results from opening weekend of Chicken Little
- Box office results from opening weekend of Monster House
- Box office results from opening weekend of Nightmare before Christmas 3D
- Box Office results from opening weekend of Meet The Robinsons
- Box office results from opening weekends of digital 3D titles
- Performance of digital 3D titles in opening weekend only
- Digital 3D cinema forecasts
- Digital 3D screen forecasts by territory
Business models for digital 3D cinema
- Premium pricing short survey March 2007
Market analysis of investments and returns
- Investments required per 3D technology format
- Active glasses
- Dolby/Infi tec
- RealD
- Xpand
- Incremental revenue derived from Xpand screen
- Analysis of 3D box office returns from Chicken Little
- Analysis of 3D box office returns from Monster House
- Analysis of 3D box office returns from Nightmare 3D
- Analysis of 3D box office returns from Meet the Robinsons
- Average profit per screen from surcharge revenues of digital 3D screenings
(based on $2 premium)
- Cumulative revenue and profit for number of digital 3D releases
- Profitability of digital 3D screen per annum (based on RealD licence fee
and silver screen)
- Profitability of digital 3D screen per annum (based on RealD licence fee)
- Analysis of potential profit based on box office per screen
- Summary based on a sliding scale of surcharge fees
- Profit generation based on box office revenue per screen and amount of
surcharge applied ($)
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