米国のPreK-12（2-12才）向け出版市場

Abstract

Publishing for the PreK-12 Market is the premier source for expert analysis on the highly competitive $9 billion PreK-12 school market, where new business dynamics are being created by the demand for products that produce proven student achievement results, the blending of print and technology for delivery of curriculum materials, and the exciting merger and acquisitions market.

This new annual report offers the most up-to-date business information and market trends for a complete view of the U.S. school market in a single-source format.

Use Publishing for the PreK-12 Market to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

• Market size by media segment: Textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books.
• Drivers of segment growth
• Impact of emergent technologies
• Simba Information' s exclusive Textbook Adoption Scorecard and outlook
• Leading publishers by market segment
• Market landscape changes in policy, enrollment and funding
• The impact of key mergers and acquisitions
• Market segment projections through 2011
• Detailed company profiles of leading instructional materials providers

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

• Introduction
• Market Shows Improvement in 2007, Looks for More in 2008
• Textbooks Hold Title to the Largest Segment
• Print Supplements Persevere
• Growth for State Tests Levels Off
• Courseware, Modular Software Trading Places
• Manipulatives Benefit from Science, Math
• Books, Video and Periodicals
• Electronic Media Advances Steadily
• Houghton Mifflin Harcourt Leads PreK-12 Publisher Index
• HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
• Pearson Penetrates All Corners of the PreK-12 Market
• McGraw-Hill Pushes Beyond the Textbook
• Questar Assessment, EMC and Carnegie Lead in 2007 Growth Rates
• Projected Double-Digit Leaders in 2008
• Publishers Improve Operating Performance in 2007
• Goodheart-Willcox Maintains Top Operating Margin
• M&A Activity in 2007 Consolidates Industry
• M&A Activity: Looking Deeper Into 2008
• Who' s in the Hunt to Buy and Sell?

• Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2006-2008P
• Table 1.2: Market Share of Media Used in U.S. Classrooms, 2008P
• Table 1.3: Simba Information' s PreK-12 U.S. Publisher Index, 2006-2008P
• Table 1.4: Educational Publishers' Performance Index, 2007 vs. 2006
• Table 1.5: Simba Information' s PreK-12 Mergers & Acquisitions Index, January-March 2008

Chapter 2: Enrollment and Demographics

• Introduction
• Public Enrollment vs. Private Enrollment
• Fastest-Growing States for K-12 Enrollment
• Fastest-Growing Counties for K-12 Enrollment
• Growth Rates Vary Across Largest Districts
• Schools Become More Diverse
• More Special Needs Students in Schools
• Homeschool Enrollment Growing

• Table 2.1: Total Public/Private Projected K-12 Enrollment, 2007-2016
• Table 2.2: Enrollment in Public and Private Schools, 2007-2016
• Table 2.3: States Experiencing Largest Enrollment Increases, 2007-2008 vs. 2006-2007
• Table 2.4: 25 Counties with Largest Enrollment Increases, 2007-2008
• Table 2.5: 25 Districts with Highest Number LEP/ELL Students
• Table 2.6: 25 Districts with Highest Number IEP Students
• Table 2.7: Homeschool Enrollment by State

Chapter 3: Funding

• Introduction
• Federal Funding for 2008 and 2009
• Title I Funding
• Reading First Funding
• Tapping Special Education Funding
• Education Funding at the State Level
• Clouds in Large Adoption States
• Brighter Outlook in Smaller States
• Instructional Materials Funding

• Table 3.1: Federal Education Appropriations, 2007-2009P
• Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2007-2009E
• Table 3.3: Recipients of Reading First State Grants, 2007-2009E
• Table 3.4: IDEA Funding
• Table 3.5: 2008 State Revenue Outlook
• Table 3.6: Instructional Materials Expenditure by State, 2005-2006
• Table 3.7: Top 50 Districts Per-Pupil Expenditures

Chapter 4: Trends

• Introduction
• Reauthorization of No Child Left Behind
• Promises of Campaign 2008
• Impact of Open Access
• Virtual Learning: Poised for Takeoff
• Computer Access in Schools
• One-to-One Initiatives Take Off
• One-to-One Options Expand
• Whiteboards and Clickers Work Together
• Cell Phones: Opportunity or Distraction
• NCLB Drives Data Management
• Competition Rises in Data Management
• Acquisitions Broaden Data Market

• Table 4.1: Computer Intensity by State
• Table 4.2: Comparing Costs of Data Management Systems

Chapter 5: Textbooks and Adoptions

• Introduction
• Basal Programs: One Size No Longer Fits All
• Reading Sells
• Textbook Market: Adoption States and Open Territories
• Decade Closes with a Robust Adoption Cycle
• 2008 Continues Improvement in Adoption Opportunity
• Florida Approves 89 Reading Programs, with Open Source Option
• Technology on Deck in California and Texas, Too, in 2008
• Concern Over Financial Landscape
• McGraw-Hill Leads Simba' s 2007 Publisher Scorecard
• McGraw-Hill, Harcourt Titles Dominate Best-Seller Index in 2007

• Table 5.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2006
• Table 5.2: Top 10 Disciplines for Textbooks, 2006
• Table 5.3: Basal Sales, Adoption States vs. Open Territories, 2002-2007
• Table 5.4: Textbook Adoption States
• Table 5.5: Selected K-12 State Adoption Schedules for Bid Years 2008-2011
• Table 5.6: Florida' s Adopted Technology-Based Reading Materials, 2008
• Table 5.7: California' s Adopted Mathematics K-8 Materials, 2008
• Table 5.8: Adopted Texas K-5 Math Textbooks, 2008
• Table 5.9: Simba Information' s Publisher Scorecard, 2007
• Table 5.10: Simba' s Best-Selling Textbook Series, 2007

Chapter 6: Supplementary Materials

• Introduction
• 2008 Supplemental Market Projected to Grow 3.1%
• Electronic Supplementals Growing Faster
• Who Buys the Supplementals?
• School Specialty Leads Simba Supplemental Rankings
• Future of Supplementals
• Test Prep for Improved Results
• Formative Assessment Another Way to Prepare
• Partnering for School Improvement
• High School Key to School Improvement
• Intervention Is an Emerging Category
• SES Business Lags Although Tutoring Need Grows

• Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2006-2008
• Table 6.2: Simba Information' s Supplemental Publisher Index, 2006-2008P
• Table 6.3: School Improvement Grants, 2007

Chapter 7: Forecast and Conclusions

• Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P

Company Profiles

• Carnegie Learning
• Curriculum Associates
• Educational Testing Service
• EMC/Paradigm
• Goodheart-Wilcox
• Haights Cross Communications
• Houghton Mifflin Harcourt
• Inspiration Software
• Kaplan
• LeapFrog
• McGraw-Hill Education
• Pearson Education
• Peoples Education
• Plato Learning
• The Princeton Review
• Questar Assessment
• RD School & Educational Services
• Renaissance Learning
• Scholastic
• School Specialty
• Scientific Learning
• Voyager Learning