メガトレンド分析：小売業（2009年／2010年）

Abstract

Added-value services, creative interaction, innovative architecture or attractive promotion.....what entices people to buy?

If this question is important for you, then you' ll love Style-Vision' s latest MEGA-TREND edition, ' Retail to 2009/10.' This report delivers creative concepts, fresh ideas and new perspectives on:

• - Added-value services responding to increasingly complex shopper expectations.
• - Active and creative mediators between clients and brands.
• - Values and symbols as the foundation of a new shopping culture.
  • Added-value services responding to increasingly complex shopper expectations.
  • Active and creative mediators between clients and the brands.
  • Values and symbols founding a new shopping culture.

Read how the department store SOGO CLUB in Hong Kong opened a hyper consumer centric architecture that will grow. See how MERCEDES recreates the sensation of touching leather seats on its website and transforms the catalogue browsing experience. Discover how GRAND OPENING in New York invents temporary concept stores with an exclusive local flair and renews the passion for shopping.

Finally, the report also includes quantitative data from Style-Vision' s exclusive Mood Panel to give scope to these new opportunities.

MEGA-TREND© is a trend report, co-created by leading creative agencies and trend experts from around the world including Ana Goalabré (Douarnenez), Funky Business (Bucharest), Onio Design (Mubai), The Mageborn Company (New York), Brand DNA (Paris), Imageneer (São Paulo, Brazil), Virginia Lau (Hong Kong), Y Studios (San Francisco and Shanghai), John FU (Shanghai' s University) and Style-Vision (Nice).

Subscribers include: Gap, Volkswagen, TWA, Burberry, Adidas, Swarovski, France Telecom, Sony, Virgin, Porsche, LVMH services, Leo Burnett etc...

Brands and place mentioned in this volume include:

Restir, Hermes, Louboutin Guerlain , Max Azria , Sogo Club, Shisheido, Mitsukoshi, Laforet Harajuku Museum, FNAC, Harmony pharmacy, Bleu Comme Bleu, Shaa, NTT Communications, Alfa Romeo, EMAP, BrandAlley, Browsegoods, Adobe Flex, Style Stalker , Metro, Mercedes, Chanel, Nokia , Giorgio Armani, Yves St Laurent, Jean Paul Gaultier, BOUcheron, Kinset, IGoUGo , Wayn, Fractionallife, MyFootballClub, Lord & Taylor Target, H&M, Metropolitan Museum of Art in New York, Icon Nicholson, Bloomingdale' s, Nanette Lepore, Industry Standard Streetwear , Nick Tentis London, REACTEE, Pasmo, Roots, Santa Maria Novella, Gucci, Kitsune, Pierre Hardy, Gaspard Yurkievitch, Martin Margiela, N.11, le fooding, Colette, GRAND OPENING, BITTEN, Tesco, Costco, Carrefour, Gingko House, Aqua Luna, Jicoo, Dries Van Noten, Paul Smith, Lacoste...

Table of Contents

Introduction

BRANDING INDIVIDUALS: 4 scenarios to develop new added-value services and experiences responding to increasingly complex expectations.

• The fusion of private and public spheres
• A need for revitalisation
• The supremacy of emotions
• A need for reinvention

SOCIAL SHOPPING: 4 scenarios to design active and creative mediators between clients and the brands.

• The renewal of social links
• Shopping talks
• The reflex of mobility
• Creative shopping

CULTURAL EXCHANGES: 4 scenarios to update values and symbols and express a new shopping culture.

• New global consumers
• New ethics
• New traditions
• New status symbols

Shopper Mood (Mood Panel survey)

• Coeditors
• License