インドの高級品市場動向

Abstract

India, throughout histors has been a land of extremes and known for the indulgence of its opulent classes. The good lifestye, once experienced by a select club, is now getting democratized. More than 1 million Luxury consumers. More numbers getting added every day. The fastest growing auto market in the world. Doubling of market sizes in many high-end categories of electronics, jewelry etc. over a year. A phenomenon which is unmatched by any economic event anywhere else globally. A market which is waiting to be plucked by Luxury products.

This report aims to provide information and knowledge about the market for high end, premium, exclusive products and services, which can be defined by the word - Luxury. It demystifies lndia' s Luxury Consumers. It deals with the who,why,what and where of the Luxury market in lndia.

It' s the only resource of its kind, in terms of determining the potential for various Luxury products, the hidden motivators for purchase and the bchavioral drivers of the typical Luxury consumer.

India Luxury Trends 2006 is the must have tool for planning your business strategy in India.

HIGHLIGHTS

Demographics

• Covers 4000 affluent consumers in 12 Indian cities
• Analysis of the Mass Affluents. Mid Affluents and the Super Rich segments.
• Covers income categories from USD 25.000 per annum to more than USD 235.000 per annum,

Psychographics

• In-depth psychographic profiles of the identified segments including live pen portraits,
• Purchase motivators in each product category,

Categories

• Detailed category analysis of 17 luxury categories including "luxury" experiences,
• Brand awareness maps in all categories,
• Category penetration,purchase motivation,purchase intent and price perceptions.
• Estimates of market sizes in the following luxury categories
  • i) Clothing-Men,Women and Children
  • ii) Accessories
  • iii) Time Wear
  • iv) Footwear
  • v) Fragrances
  • vi) Jewelry
  • vii) Cosmetics and Skin care
  • viii) Digital Accessories-Mobiles,PDAs etc
  • ix) Home Electronics Appliances
  • x) Intimate Wear
  • xi) Furniture & Carpets
  • xii) Tableware
  • xiii) Fine Dining & Gourmet Food
  • xiv) Wines & Liquor
  • xv) Travel & Leisure
  • xvi) Health & Wellness
  • xvii) Entertainment

Retail

• Retail Success Stories - Profiles of some top retailers
• Consumer expectaions from Retail destinations - Overview & Category wise
• Profiles of Luxury consumers across 12 Indian cities.

Table of Contents

Section 1:ReadinesstoLuxury

• lntroduction
• 1.1 A Perspective of International Luxury Markets - A Discussion on how Retail Markets have evolved for Luxury in various Countries induding China, Brazil, Russia and USA.
• 1.2 lndia' s Readiness to Luxury - lndia' s Affluent Class and thb Drivers of the Luxury Market.

Section 2 The Affluent lndian

• 2.1 Market Snapshot - An overview of the current market size and the product segments
• 2.2 Segmenting and profiting the Affluent lndian
• 2.3 Attitudinal Profiles Men
• 2.4 Attitudinal Profiles Women

Section 3: The Luxury Product Market

• 3.1 Definition of Luxury & Luxury Products.
• 3.2 Category Wise Analysis
  • A. Market Size, Purchase lncidence, Purchase Motivations, Purchase Intent and Price Perceptions.
  • B. Brand Awareness and Attitude
    • i) Clothing-Men,Women and Children
    • ii) Accessories
    • iii) Time wear
    • iv) Footwear
    • v) Fragrances
    • vi) Jewelry
    • vii) Cosmetics and Skincare
    • viii) Digital Accessories-Mobiles,PDAs etc
    • ix) Home Electronics
    • x) lntimate Wear
    • xi) Furniture & Carpets
    • xii) Tableware

Section 4: The Luxury Services Market

• 4.1 Category Wise Analysis of Market Size, "Experience" Incidence,"Experience"
• Motivations and Price Perceptions of-
  • i) Fine Dining and Gourmet Food
  • li) Wines & Liquor
  • lii) Travel & Leisure
  • iv) Health & Wellness
  • v) Entertainment

Section 5: The Luxury Retailers

• lntroduction
• 5.1 Luxury Retail Success Stories - Profiles of the Top Retailers
• 5.2 Luxury Retail Destinations - lndia
  • i) Expectations from Retail Destinations - Category wise & Segment wise
• 5.3 Luxury Retail Map of lndia-Current and Future

Section 6: City Profiles

• Introduction
• 6.1 Consumer Profiles in the following Indian Cities:
  • i) Delhi
  • ii) Mumbai
  • iii) Kolkata
  • iv) Bangalore
  • v) Chennai
  • vi) Hyderabad
  • vii) Jaipur
  • viii) Ludhiana
  • ix) Nagpur
  • x) Surat
  • xi) Coimbatore
  • xii) Cochin
  • xiii) Ahmedabad

Section 7: The Final Analysis - Recommendations for Luxury Marketers