インドのショッピング動向：食品雑貨

Abstract

The elephant rising - Buying the world in a retail revolution

Over the past few years, the concept of shopping has changed in terms of the format of retail business and the Indian consumer' s buying behaviour.

Modern retail formats have mushroomed in the metros and mini-metros, and over the last few years have also begun to establish a presence in the next rung of cities, exposing shoppers to new shopping, entertainment and food options, all under one roof.

Consumers are now seeking the convenience of one-stop shopping, speedy and efficient processing, for best utilization of time. Consumers are also on the look-out for more information, better quality and hygiene as well as increased customer service.

With an increasing number of supermarkets/grocery chains, convenience stores and fast-food chains establishing themselves in the food and grocery market; it is interesting to see if there is an increasing consumer patronage of international-style organized retail and if so, does that impact the friendly-neighborhood kirana store? Does the consumer shop across F&G categories in modern stores or does it end at processed food options, while traditional outlets make up for the rest of this shopping basket? Does organized retail have an equal impact across SECs or is it just a curiosity factor for the lower class?

This report provides:

• i) A comprehensive understanding of the retail environment in which consumers shop today.
• ii) A snapshot of the shopping habits vis-à-vis the retail scenario today.
• iii) Identification of formats shopped from for specific products and reasons why.

This report will thus serve as a handbook for retailers and marketers who are either entering India or are currently operating in India, in refining their strategies.

Table of Contents

Chapter 1 Modern Retail in India

• 1.1 Evolution of modern retailing in India
• 1.2 The structure today and extent of consumer usage of the new formats
• 1.3 Food & grocery retailing - Current size & growth estimates
• 1.4 Current & emerging players
• 1.5 Focus cities for growth

Chapter 2 The Indian Shopper and Her Engagement with Modern Format Stores

• 2.1 A snapshot of the shopper
• 2.2 The formats they regularly shop at
• 2.3 Spends on food & grocery: By formats

Chapter 3 F&G Shopping Behaviour - Traditional Vs. Modern Formats

• 3.1 Their frame of store types
• 3.2 What they buy and where
• 3.3 Their preferred format for different product categories
• 3.4 The logistics of how they buy

Chapter 4 Opinions, Commitment to their Current Formats

• 4.1 Perceptions of traditional vs. modern formats
• 4.2 Commitment to current formats and related diagnosis

Chapter 5 Interactions with Modern Format Chains, Shopping Malls

• 5.1 Supermarket chains awareness, exposure and perceived shopping experience
• 5.2 Shopping malls awareness, exposure and type of interactions over the last I year

Chapter 6 Impact of Easy Access to Modern Format Stores - A Case Study on Catchment Areas

• 6.1 A backdrop of the scenario
• 6.2 Introduction to a modern format store
• 6.3 Impact on purchase patterns an analysis of purchases in the last I year
• 6.4 Impact of specific supermarket chains on purchase patterns

Chapter 7 Shopper Needs, Trade Offs in choice of a F&G Store - A Case Study among Traditional and Modern Format Shoppers

Chapter 8 In-Store Dynamics in F&G Shopping - Key Insights Observations through a unique observation and shopper tracking system that provides insights into the dynamics of in store activities

Chapter 9 Key Trends in F&G Shopping

• 9.1 Private labels - The present & the future
• 9.2 What the shopper wants - A need based shopper segmentation
• 9.3 Internet shopping - The readiness of the Indian shopper

Chapter 10 A Peek into the Emerging Upcountry Towns

• 10.1 The specific towns and their F&G shopping behaviour
• 10.2 Their spends on F&G
• 10.3 Their needs vis-à-vis F&G shopping and how it compares with the larger towns

Chapter 11 Impact of Modern Retail - The Retailer Perspective

• 11.1 Modern retail - Strengths vs. weaknesses
• 11.2 Gearing up for the future - The traditional retailer' s action plan
• 11.3 The ' paanwallahs' - A special feature