産科／婦人科市場動向

Abstract

100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.

The purpose of the study is to provide information on Ob/Gyns practices and patient characteristics, procedures performed and future trends, intended for use both at face value and for segmenting the market.

The results are a summary of Ob/Gyns' gynecologic procedures, cosmetic procedures and locations where various procedures are performed (i.e. hospital or surgery center, etc.). Also included are the demographic characteristics of both Abnormal Uterine Bleeding/Dysfunctional Uterine Bleeding (AUB/DUB) and birth control patients, the treatments they receive and trends in converting consultations into procedures.

The results of the data analysis indicate Ob/Gyn surgery is changing as new minimally invasive procedures become more popular. Surgeons are migrating away from traditional sites of care and performing an increasing number of procedures in non-hospital settings.

AUB/DUB continues to be one of the conditions most frequently treated by Ob/Gyns, and these treatments are expected to increase. Birth control is another common treatment sought from Ob/Gyns, and many of these patients request specific treatments.

The information has applicability to marketing, sales, advertising, training, professional education, forecasting and other business functions.

Table of Contents

• Introduction & Report Overview
  • Abstract
  • Measurement Objectives
  • Sample Design & Distribution / Measurement & Data Collection Design
  • How to read this report
• Executive Summary & Key Findings
• Detailed Findings
  • I. Surgeon Demographics
    • a. Years in practice
    • b. Sites of care
    • c. Working hours spent at the office
    • d. Surgeon gender
  • II. Procedures
    • a. Procedures performed by category
    • b. Surgical procedures performed by type
    • c. Surgical procedures performed at various sites of care
    • d. Surgical procedural trends
  • III. Cosmetic Procedures
    • a. Specific types of cosmetic procedures performed
    • b. Cosmetic procedure trends
    • c. Ob/Gyn' s attitudes towards performing cosmetic procedures
  • IV. The Patient Profile
    • a. # of patients seen in a typical month
    • b. % of patients seen for various conditions
    • c. % of AUB patients seen for various conditions
    • d. % of AUB patients that receive various treatments
    • e. Trend in patients electing surgical procedures for AUB
    • f. % of patients previously treated by another surgeon
    • g. AUB patients age
    • h. AUB patients ethnicity
    • i. % of patients that receive various types of birth control
    • j. % of birth control patients that request a specific type of birth control
• Suggested Analysis
• About the Author / Valid Results