ソフトドリンクの東欧市場 2004

Since the collapse of the Russian rouble in August 1998, East Europe' s soft drinks industry has built itself a strong base upon a sustained phase of restructuring activity. This has included the privatisation of state owned enterprises, increased direct foreign investment and the formation of new businesses and joint ventures.

East Europe represents a clear strategic priority for international soft drinks leaders. For example, Coca-Cola HBC has played a major role in most Eastern European countries since its acquisition of Coca-Cola CIS and Coca-Cola Beverages. As many as eleven national Coca-Cola operators are listed in East Europe' s top 50 soft drinks companies ranking. Coca-Cola is often present in all sectors offering many of its internationally known brands. In addition to these better known brands, Coca-Cola operators have continued the production of strong local brands inherited through takeovers. PepsiCo, Danone and Nestle have also raised their profile in the region. As with Coca-Cola, these companies have built upon existing distribution platforms with a flurry of acquisitions in East Europe.

The importance of local operators should not be underestimated. Romanian company European Drinks has continued to build scale. Wimm-Bill-Dann is a leading company in fruit juices/nectars. Hoop, an important Polish soft drinks producer, has ambitions for future expansion in East Europe. As well as local operators, local tastes are particularly important. Built upon Soviet era nostalgia, Kvass malt based beverages have remained an alternative to cola, particularly in Russia and Belarus.

Private label brands are becoming more widespread in the region - particularly in the larger markets such as Poland, the Czech Republic and Hungary. It is expected that this trend will continue and spread to other markets as the region adopts western practices and closer ties with the European Union.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The East Europe Soft Drinks Report 2004 is broken down into 3 main sections:

1. A full East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.

2. Comprehensive and extensive tables and charts interrogate the East European soft drinks market. 95 in-depth tables/charts address consumption trends to 2003, country rankings by sector, flavour breakdowns, packaging trends, leading companies, and forecasts of consumption to 2008. New tables in the East Europe Soft Drinks Report 2004 cover: market value by category and country. Now also included in Zenith' s latest report are comprehensive tables on energy drinks and sports drinks.

3. 16 country profiles contain expert market interpretation, tables and charts. A full country section analysis of Bosnia-Herzegovina has additionally been introduced in the East Europe Soft Drinks Report 2004.

Countries covered:

Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine

CONTENTS

SECTION 1 - EAST EUROPEAN OVERVIEW

East Europe soft drinks market summary

Market commentary

SECTION 2 - EUROPEAN TABLES

East Europe soft drinks consumption by sector, 1999-2003

East Europe soft drinks consumption by sector change, 2000-2003

East Europe soft drinks consumption per person by sector, 1999-2003

East Europe soft drinks market value by sector, 1999-2003

East Europe soft drinks sector market value change, 2000-2003

East Europe soft drinks expenditure per person by sector, 1999-2003

East Europe soft drinks packaging by sector, 2003

East Europe soft drinks consumption by sector, 2003-2008

East Europe soft drinks consumption by country, 1999-2003

East Europe soft drinks consumption change by country, 2000-2003

East Europe soft drinks consumption per person by country, 1999-2003

East Europe soft drinks consumption per person ranking, 1999-2003

East Europe soft drinks market value by country, 1999-2003

East Europe soft drinks market value change by country, 2000-2003

East Europe soft drinks expenditure per person by country, 1999-2003

East Europe soft drinks packaging by country, 2003

East Europe top 50 soft drinks companies, 2002- 2003

East Europe soft drinks consumption, 2003-2008

East Europe bottled water consumption by country, 1999-2003

East Europe bottled water consumption change by country, 1999-2003

East Europe bottled water consumption per person by country, 1999-2003

East Europe bottled water market value by country, 1999-2003

East Europe bottled water market value change by country, 2000-2003

East Europe bottled water expenditure per person by country, 1999-2003

East Europe bottled water consumption per person ranking, 1999-2003

East Europe bottled water packaging by country, 2003

Sparkling and still water split by country, 1999-2003

Small pack and water for coolers by country, 2003

East Europe bottled water consumption by country, 2003-2008

East Europe carbonates consumption by country, 1999-2003

East Europe carbonates consumption change by country, 1999-2003

East Europe carbonates consumption per person by country, 1999-2003

East Europe carbonates market value by country, 1999-2003

East Europe carbonates market value change by country, 2000-2003

East Europe carbonates expenditure per person by country, 1999-2003

East Europe carbonates consumption per person ranking, 1999-2003

East Europe carbonates packaging by country, 2003

East Europe carbonates flavours/variants by country, 2003

East Europe carbonates consumption by country, 2003-2008

East Europe energy drinks consumption by country, 1999-2003

East Europe energy drinks consumption change by country, 2000-2003

East Europe energy drinks consumption per person by country, 1999-2003

East Europe energy drinks market value by country, 1999-2003

East Europe energy drinks market value change by country, 2000-2003

East Europe energy drinks expenditure per person by country, 1999-2003

East Europe energy drinks consumption per person ranking, 1999-2003

East Europe energy drinks packaging by country, 2003

East Europe energy drinks consumption by country, 2003-2008

East Europe dilutables consumption by country, 1999-2003

East Europe dilutables consumption change by country, 2000-2003

East Europe dilutables consumption per person by country, 1999-2003

East Europe dilutables market value by country, 1999-2003

East Europe dilutables market value change by country, 2000-2003

East Europe dilutables expenditure per person by country, 1999-2003

East Europe dilutables consumption per person ranking, 1999-2003

East Europe dilutables packaging by country, 2003

East Europe dilutables flavours by country, 2003

East Europe dilutables consumption by country, 2003-2008

East Europe fruit juices/nectars consumption by country, 1999-2003

East Europe fruit juices/nectars consumption change by country, 2000-2003

East Europe fruit juices/nectars consumption per person by country, 1999-2003

East Europe fruit juices/nectars market value by country, 1999-2003

East Europe fruit juices/nectars market value change by country, 2000-2003

East Europe fruit juices/nectars expenditure per person by country, 1999-2003

East Europe fruit juices/nectars consumption per person ranking, 1999-2003

East Europe fruit juices/nectars packaging by country, 2003

East Europe fruit juices/nectars flavours by country, 2003

East Europe fruit juices/nectars consumption by country, 2003-2008

East Europe still drinks consumption by country, 1999-2003

East Europe still drinks consumption change by country, 2000-2003

East Europe still drinks consumption per person by country, 1999-2003

East Europe still drinks market value by country, 1999-2003

East Europe still drinks market value change by country, 2000-2003

East Europe still drinks expenditure per person by country, 1999-2003

East Europe still drinks consumption per person ranking, 1999-2003

East Europe still drinks packaging by country, 2003

East Europe still drinks typical fruit juice content, 2003

East Europe still drinks consumption by country, 2003-2008

East Europe sports drinks consumption by country, 1999-2003

East Europe sports drinks consumption change by country, 2000-2003

East Europe sports drinks consumption per person by country, 1999-2003

East Europe sports drinks market value by country, 1999-2003

East Europe sports drinks market value change by country, 2000-2003

East Europe sports drinks expenditure per person by country, 1999-2003

East Europe sports drinks consumption per person ranking, 1999-2003

East Europe sports drinks packaging by country, 2003

East Europe sports consumption by country, 2003-2008

SECTION 3 - NATIONAL MARKETS

Belarus

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003;soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003;soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Bosnia-Herzegovina

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Bulgaria

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Croatia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Czech Republic

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Estonia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sectors 2003 - 2008

Hungary

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Latvia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast of consumption by sector

2003 - 2008

Lithuania

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast of consumption by sector

2003 - 2008

Poland

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Romania

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Russia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Serbia and Montenegro

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Slovakia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Slovenia

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Ukraine

Text - market overview, industry structure, sector performance, market trends, outlook to 2008

Tables - soft drinks consumption by sector, 1999-2003; soft drinks consumption by sector per person, 1999-2003;

soft drinks market value 1999-2003; soft drinks expenditure per person 1999-2003; soft drinks packaging 2003;

leading soft drinks companies 2002-2003; main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

SECTION 4 - APPENDICES

1 Market definitions

2 Symbols and abbreviations