西欧におけるスポーツドリンク市場：2004 年版

The energy drinks phenomenon continues to endure, silencing those critics who have argued that energy drinks are just a passing fad. West Europe energy drinks have witnessed runaway success in recent years; yet the market has slowed down to some extent. Fewer energy drinks are being launched in West Europe compared to recent years. The early 2000s have clearly experienced a shake-out. A number of smaller, more marginal, energy drinks operators have withdrawn their products or have decided to focus on other business activities. In an energy drinks landscape still dominated by Red Bull, the major soft drink multinationals have struggled to make headway, but are evidently determined to fight on in this key growth sector of carbonated soft drinks.

The West Europe energy drinks market has been boosted by a number of factors. These include: strong branding, intensified marketing activity, the targeting of key consumer groups, such as motorists, the expansion of distribution, packaging innovation and an albeit slower stream of new entrants. Although faced with growing competition from pre-mixed spirits and other functional soft drinks, energy drinks continue to demonstrate solid growth potential.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The West Europe Energy Drinks Report 2004 is broken down into 3 main sections:

1. A full West Europe market commentary provides in-depth analysis of the latest trends, covering – consumption, market value and pricing, industry structure, distribution, marketing and target groups, segment dynamics, legislative background and forecasts.
2. Comprehensive tables and charts interrogate the West European energy drinks market looking into – consumption trends to 2003, market values, country rankings, distribution by volume and value, types of packaging, ingredients, the top 20 leading brands, and forecasts of consumption to 2008. New tables include an analysis of value per litre and value per can (retail and away from home distribution) in 2003.
3. 16 country profiles contain expert market interpretation, alongside comprehensive tables and charts.

CONTENTS

Brief summary

SECTION 1 - EUROPEAN OVERVIEW

European overview

Research background

Market definition

Sports drinks by country

Market value and pricing

Distribution, marketing and target groups

Industry structure

Packaging

Types

Legislative background

Market outlook to 2008

SECTION 2 - TABLES/CHARTS

Market overview

1. Chart: West Europe sports drinks market, 1999-2003

2. Chart: West Europe sports drinks growth, 2000-2003

3. Table: West Europe sports drinks market by country, 1999-2003

4. Chart: Leading sports drinks markets in West Europe, 2003

5. Chart: West Europe sports drinks market by country, 2003

6. Table: West Europe sports drinks growth by country, 2000-2003

7. Chart: West Europe sports drinks growth, 2003

8. Chart: West Europe sports drinks growth shares, 2003

9. Table: West Europe sports drinks consumption per person, 1999-2003

10. Chart: West Europe sports drinks consumption per person, 2003

11. Table: West Europe sports drinks volume distribution by country, 2003

12. Chart: West Europe sports drinks volume distribution, retail vs away from home, 2003

13. Chart: West Europe sports drinks, country volume distribution, retail vs away from home, 2003

14. Table: West Europe sports drinks market value distribution by country, 2003

15. Table: West Europe sports drinks value per litre distribution by country, 2003

16. Chart: West Europe sports drinks value distribution, retail vs away from home, 2003

17: Chart: Leading West Europe sports drinks markets by value, 2003

18. Table: Top 10 West Europe sports drinks brands, 2002-2003

19. Chart: West Europe leading sports drinks brands, 2003

20. Table: West Europe sports drinks packaging, 2003

21. Chart: West Europe sports drinks packaging formats, 2003

22. Chart: West Europe sports drinks packaging sizes, 2003

23. Table: West Europe sports drinks types, 1999-2003

24. Chart: West Europe sports drinks types, 2003

Market outlook

25. Table: West Europe sports drinks market forecast by country, 2003-2008 27

26 Chart: West Europe sports drinks consumption, 2003-2008 28

27. Table: West Europe sports drinks growth, 2003-2008 29

28. Chart: West Europe sports drinks growth, 2003-2008 30

29. Chart: West Europe sports drinks growth shares, 2003-2008

SECTION 3 - NATIONAL MARKETS

Austria 31

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Belgium 42

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Denmark 53

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Finland 64

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

France 74

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

France (cont)

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Germany 84

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Greece 97

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Ireland 107

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Italy 118

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Netherlands 129

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999- 2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Norway 140

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Portugal 151

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Spain 162

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Sweden 174

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

Switzerland 185

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999-2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

United Kingdom 196

Text - market overview, market value, legislative background, industry structure, packaging, types, price, outlook

Tables/charts - sports drinks market, 1999-2003; sports drinks growth, 2000-2003; sports drinks consumption per person, 1999-2003; sports drinks market value, 2003; leading sports drinks brands, 1999- 2003; sports drinks packaging, 2003; sports drinks distribution, 2003; sports drink types, 1999-2003; sports drinks consumption forecast, 2003-2008

SECTION 4 - APPENDICES

1 Functionality spectrum 210

2 Definitions and symbols 212