市場調査報告書：アルコール飲料の世界市場

Abstract

Alcoholic drinks have experienced mixed fortunes in recent years. Growth rates have remained fairly steady across the globe, although alcohol has continued its battle with government taxation, a toughening economic environment, and the need to adapt to ever changing drinking habits.

The four categories covered by Zeniths new 2004 report -- beer, wine, spirits and other alcoholic drinks -- have in some cases struggled and in other cases have been forced to reinvent themselves in order to retain consumer interest. Low malt beer has been a popular innovation in Japan and the US for example. Meanwhile the onset of pre-mixed spirits, also known as flavoured alcoholic beverages (FABs), has boosted the other alcoholic drinks category and has allowed spirits manufacturers to connect their brands with a considerably younger audience.

As with soft drinks, alcoholic beverages have found most growth opportunities in the developing markets of East Europe and Asia. However, health issues and concern over responsible alcohol consumption remain issues for the alcoholic drinks industry in all corners of the globe.

All the information in Zenith Internationals new Global Alcoholic Drinks Report 2004 is also featured online at the companys www.globaldrinks.com website. Report purchasers receive a 12 month subscription to global alcoholic drinks market updates. Together, the report and access to www.globaldrinks.com provide a wealth of insights into global alcoholic drink consumption patterns.

Utilising the website at www.globaldrinks.com, purchasers of the 2004 Global Alcoholic Drinks Report are able to manipulate information according to need. Users of the website can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at www.globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.

The 2004 Global Alcoholic Drinks Report presents data broken down to 4 sectors exploring 7 world regions and 75 countries across 11 years, and is comprised of 2 main sections:

1. Historic market analysis -- a full market commentary provides in-depth analysis of trends covering regional dynamics, global rankings, analysis of the fastest growing areas and major global developments. Information is presented at a range of levels, by country, region and segment -- represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.

2. Forecast market analysis -- expert analysis provides the best available projection of market growth. As with the historic market analysis -- information is presented at a range of levels, by country, region and segment -- represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.

PART 1 -- HISTORIC MARKET ANALYSIS
- MARKET COMMENTARY 1998-2003
  - Global market analysis 2
  - Global rankings analysis 3
  - Volume and consumption per person
  - Fastest growing 4
  - Global developments 5
- GLOBAL ALCOHOLIC DRINKS
- Charts
  - Global alcoholic drinks volume by region, 1998-2003 7
  - Global alcoholic drinks volume by region percentage share, 2003
  - Global alcoholic drinks market share by sector, 2003 8
  - North America alcoholic drinks market share by sector, 2003
  - Latin America alcoholic drinks market share by sector, 2003 9
  - West Europe alcoholic drinks market share by sector, 2003
  - East Europe alcoholic drinks market share by sector, 2003 10
  - Africa alcoholic drinks market share by sector, 2003
  - Middle East alcoholic drinks market share by sector, 2003 11
  - Asia/Australasia alcoholic drinks market share by sector, 2003
- Tables
  - Global alcoholic drinks market volume by country and region, 1998-2003 12
  - Global alcoholic drink sector shares by country and region, 2003 17
  - Global alcoholic drinks percentage change, 1998-2003 22
  - Global alcoholic drinks consumption per person, 1998-2003 27
- Ranking -- charts
  - Global top 10 alcoholic drinks countries by volume, 2003 32
  - Global top 10 alcoholic drinks countries per person, 2003
- Ranking -- tables
  - Global alcoholic drinks market ranking by volume, 2003 33
- BEER
- Charts
  - Global beer volume by region, 1998-2003 35
  - Global beer volume by region percentage share, 2003
- Tables
  - Global beer market volume by country and region, 1998-2003 36
  - Global beer percentage change, 1998-2003 41
  - Global beer consumption per person, 1998-2003 46
- Ranking -- charts
  - Global top 10 beer countries by volume, 2003 51
  - Global top 10 beer countries per person, 2003
- Ranking -- tables
  - Global beer market ranking by volume, 2003 52
- WINE
- Charts
  - Global wine volume by region, 1998-2003 54
  - Global wine volume by region percentage share, 2003
- Tables
  - Global wine market volume by country and region, 1998-2003 55
  - Global wine percentage change, 1998-2003 60
  - Global wine consumption per person, 1998-2003 65
- Ranking -- charts
  - Global top 10 wine countries by volume, 2003 70
  - Global top 10 wine countries per person, 2003
- Ranking -- tables
  - Global wine market ranking by volume, 2003 71
- SPIRITS
- Charts
  - Global spirits volume by region, 1998-2003 73
  - Global spirits volume by region percentage share, 2003
- Tables
  - Global spirits market volume by country and region, 1998-2003 74
  - Global spirits percentage change, 1998-2003 79
  - Global spirits consumption per person, 1998-2003 84
- Ranking -- charts
  - Global top 10 spirits countries by volume, 2003 89
  - Global top 10 spirits countries per person, 2003
- Ranking -- tables
  - Global spirits market ranking by volume, 2003 90
- OTHER ALCOHOL
- Charts
  - Global other alcohol volume by region, 1998-2003 92
  - Global other alcohol volume by region percentage share, 2003
- Tables
  - Global other alcohol market volume by country and region, 1998-2003 93
  - Global other alcohol percentage change, 1998-2003 98
  - Global other alcohol consumption per person, 1998-2003 103
- Ranking -- charts
  - Global top 10 other alcohol countries by volume, 2003 108
  - Global top 10 other alcohol countries per person, 2003
- Ranking -- tables
  - Global other alcohol market ranking by volume, 2003 109
PART I1 -- FORECAST MARKET ANALYSIS
- MARKET COMMENTARY 2003-2008
  - Global market analysis 111
  - Global rankings analysis 112
  - Volume and consumption per person
  - Fastest growing 114
- GLOBAL ALCOHOLIC DRINKS
- Charts
  - Global alcoholic drinks volume by region, 2003-2008 115
  - Global alcoholic drinks volume by region percentage share, 2008
  - Global alcoholic drinks market share by sector, 2008 116
  - North America alcoholic drinks market share by sector, 2008
  - Latin America alcoholic drinks market share by sector, 2008 117
  - West Europe alcoholic drinks market share by sector, 2008
  - East Europe alcoholic drinks market share by sector, 2008 118
  - Africa alcoholic drinks market share by sector, 2008
  - Middle East alcoholic drinks market share by sector, 2008 119
  - Asia/Australasia alcoholic drinks market share by sector, 2008
- Tables
  - Global alcoholic drinks market volume by country and region, 2003-2008 120
  - Global alcoholic drink sector shares by country and region, 2008 125
  - Global alcoholic drinks percentage change, 2003-2008 130
  - Global alcoholic drinks consumption per person, 2003-2008 135
- Ranking -- charts
  - Global top 10 alcoholic drinks countries by volume, 2008 140
  - Global top 10 alcoholic drinks countries per person, 2008
  - Ranking tables
  - Global alcoholic drinks market ranking by volume, 2008 141
- BEER
- Charts
  - Global beer volume by region, 2003-2008 143
  - Global beer volume by region percentage share, 2008
- Tables
  - Global beer market volume by country and region, 2003-2008 144
  - Global beer percentage change, 2003-2008 149
  - Global beer consumption per person, 2003-2008 154
- Ranking charts
  - Global top 10 beer countries by volume, 2008 159
  - Global top 10 beer countries per person, 2008
- Ranking tables
  - Global beer market ranking by volume, 2008 160
- WINE
- Charts
  - Global wine volume by region, 2003-2008 162
  - Global wine volume by region percentage share, 2008
- Tables
  - Global wine market volume by country and region, 2003-2008 163
  - Global wine percentage change, 2003-2008 168
  - Global wine consumption per person, 2003-2008 173
- Ranking charts
  - Global top 10 wine countries by volume, 2008 178
  - Global top 10 wine countries per person, 2008
- Ranking -- tables
  - Global wine market ranking by volume, 2008 179
- SPIRITS
- Charts
  - Global spirits volume by region, 2003-2008 180
  - Global spirits volume by region percentage share, 2008
- Tables
  - Global spirits market volume by country and region, 2003-2008 182
  - Global spirits percentage change, 2003-2008 187
  - Global spirits consumption per person, 2003-2008 192
- Ranking -- charts
  - Global top 10 spirits countries by volume, 2008 197
  - Global top 10 spirits countries per person, 2008
- Ranking -- tables
  - Global spirits market ranking by volume, 2008 198
- OTHER ALCOHOL
- Charts
  - Global other alcohol volume by region, 2003-2008 200
  - Global other alcohol volume by region percentage share, 2008
- Tables
  - Global other alcohol market volume by country and region, 2003-2008 201
  - Global other alcohol percentage change, 2003-2008 206
  - Global other alcohol consumption per person, 2003-2008 211
- Ranking -- charts
  - Global top 10 other alcohol countries by volume, 2008 216
  - Global top 10 other alcohol countries per person, 2008
- Ranking -- tables
  - Global other alcohol market ranking by volume, 2008 217

アルコール飲料の世界市場：2004 年

Global Alcoholic Drinks 2004

Abstract

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