クラスター水および酸素強化水の世界市場：2005年版

Abstract

Zenith Internationals Strategic Review Reports highlight and focus upon niche and emerging beverage products. In its exploration of the niche clustered and oxygenated water industry, Zenith focuses on three key markets: North America, West Europe and Japan.

Oxygen enriched water is water that is treated, combined or infused with oxygen. Clustered water is water that has been molecularly restructured in order to create smaller clusters of water molecules. The enhanced water products featured in Zeniths report may rely on these water modification technologies.

Oxygenated water has for some years strived to move towards being more of a mainstream offering. The relatively new phenomenon of clustered water has gained increased exposure. With many products focusing on the claimed benefit of optimised hydration, clustered waters are making in-roads as sports waters for a variety of fitness and sports associated consumption occasions.

Zeniths report explores the history of oxygenated water to the more recent clustered product offerings -- from the early pioneers to todays industry players. A section on market trends addresses market volume evolution and briefly discusses issues such as distribution, packaging, target markets and leading players.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Contents

Section 1 - clustered and oxygen enriched water background

• Introduction
• About this Zenith Strategic Review
• Definition
• Scope of research
• Clustered and oxygen enriched water chronology

Section 2 - market trends

• Market commentary
• International analysis
  • Chart - international clustered and oxygen enriched water market, million litres, 2002-2004
  • Table - clustered and oxygen enriched water by country, million litres and
  • penetration of bottled water, 2002-2004
  • Promotion and marketing
  • Target groups
  • Distribution
  • Packaging
  • Flavouring and other oxygenated products
• Regional analysis
  • North America analysis
  • North American clustered and oxygen enriched water brand ranking, 2004
  • West Europe analysis
  • Japan analysis
  • Clustered and oxygen enriched water forecast to 2008
  • Chart - international clustered and oxygen enriched water market, million litres, 2004-2008
  • Table - clustered and oxygen enriched water by country compound annual growth rate, 2004-2008
  • Table - clustered and oxygen enriched water by country, million litres and penetration of bottled water, 2004-2008
• Tables/charts
  • North America clustered and oxygen enriched water market analysis by country, million litres, percentage change, percentage share and litres per person, 2002-2008
  • West Europe and Japan clustered and oxygen enriched water market analysis, million litres, percentage change and litres per person, 2002-2008

Section 3 - oxygen issues

• Clustered and oxygen enriched water SWOT analysis
• Oxygen in humans
• Research note
• The importance of oxygen
• Antioxidants
• Oxygen enriched water and antioxidants
• Oxygen requirements
• Clustered and Oxygen Enriched water
  • Introduction
  • Oxygen in water
  • Added oxygen, company examples
  • Claimed benefits of oxygen enriched water
  • Studies on oxygen enriched water

Section 4 - company/product profile summaries

• North America
  • Aqua Viva Inc
  • Avani International Marketing Corp
  • Bio-Hydration Research Lab Inc/Penta Water
  • Clearly Canadian Beverage Corp
  • Essentially Yours Industries Inc/Oxy-Up
  • Fibremann/IceWater
  • hiOsilver Inc
  • Neways International
  • O2Canada Water Inc
  • Oxy-Tech North America
  • Oxygen 65
  • Rain Fresh Bottled Water
  • SkinCola Inc
  • Sound Energy Research
  • Tropical Beverage Inc
  • Xtreme Technologies
• West Europe
  • Adelholzener Alpenquellen GmbH
  • Bad Wildunger Heilquellen Artur Tilenius GmbH
  • Embury Lloyd Ltd
  • Giessener Brauhaus und Spiritusfabrik A & W Denninghoff
  • Govannon Ltd
  • Heidiland Water Limited
  • Herrnbrau Brauerei
  • HipEau
  • HMB Vertriebs GmbH
  • OXY Trading GesmbH
  • OXYVITA Limited
  • The O-Company NV
  • Vilsa-Brunnen O Rodekohr GmbH & Co KG
  • Wieninger MC Privatbrauerei GmbH & Co KG
  • World Wide Oxygen Water KGaA
• Japan
  • Avani International Marketing Corp
  • IceWater
  • Nihon Shokken Co Ltd
  • I & OC of Japan Co, Ltd/Penta

Section 5 - conclusion

• Concluding remarks

Section 6 - appendix

• Symbols and abbreviations