アジア・中東におけるボトルウォーター市場

Abstract

An exclusive study produced in association with the Asia Bottled Water Association (ABWA), this is the fourth Zenith Report on the Asia/Middle East Bottled Water Market.

Bottled water sales in the Asia/Middle East region have more than doubled in the past five years. Growth has been spectacular in a number of countries, with bottled water fast becoming the norm for in home and on the move hydration.

Both regions offer differing opportunities and challenges. Asian markets are often young and emerging, with evolving distribution structures and a rapid influx of new players. There is also great potential for sustained growth in countries such as India and Pakistan, which have large populations but low bottled water penetration. The Middle East, though with some new emerging markets, is generally characterised by a mature and well-established bottled water industry.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The Asia/Middle East Bottled Water Report 2005 is broken down into 3 main sections:

• 1. Executive summary, incorporating overall market and regional analysis to 2004, key trends and indicators, with forecasts to 2009.
• 2. Comprehensive tables look closely at the market and each segment, covering -- consumption, market value, packaging segments, leading companies and forecasts to 2009.
• 3. In depth country profiles cover (1) market indicators -- geography, economy, demographics, water and income distribution; (2) market summary -- bottled water consumption, value, average consumer prices (3) leading companies -- overall company and brand volumes, and company volumes in sizes over 10 litres (4) full market commentary -- market overview, industry structure, economic outlook and future market opportunities.

Table of Contents

SECTION 1 - EXECUTIVE SUMMARY

• Overall market 3
• Regional analysis 4
• Growth dynamics 5
• Consumption per person
• Leading countries by volume 6
• Key growth countries 7
• Highest consuming countries 8
• Market segments
• Market value 12
• Leading companies 15
• Market outlook 16
• Future trends and issues 18

SECTION 2 - TABLES

• 1 Bottled water market volume by country, 1999-2004 20
• 2 Bottled water growth rates by country, 2000-2004 21
• 3 Bottled water overall volume shares by country, 2000-2004 22
• 4 Bottled water regional volume shares by country, 2000-2004 23
• 5 Bottled water per person by country, 1999-2004 24
• 6 Bottled water market value by country, 2003-2004 25
• 7 Bottled water average price by country, 2003-2004 26
• 8 Largest bottled water markets by region, 1999-2004 27
• 9 Highest consuming countries by region, 1999-2004 28
• 10 Sparkling water volume by country, 1999-2004 29
• 11 Still water volume by country, 1999-2004 30
• 12 Still water up to 2 litres by country, 1999-2004 31
• 13 Still water 2.1 to 10 litres by country, 1999-2004 32
• 14 Still water packaged over 10 litres by country, 1999-2004 33
• 15 Sparkling water penetration of total by country, 1999-2004 34
• 16 Still water penetration of total by country, 1999-2004 35
• 17 Still up to 2 litres penetration of total by country, 1999-2004 36
• 18 Still 2.1 to 10 litres penetration of total by country, 1999-2004 37
• 19 Still over 10 litres penetration of total by country, 1999-2004 38
• 20 Leading national companies by region, 2004 39
• 21 Bottled water market volume forecast by country, 2004-2009 40
• 22 Bottled water forecast growth rates by country, 2004-2009 41
• 23 Bottled water forecast per person by country, 2004-2009 42

SECTION 3 - COUNTRY PROFILES

Each country profile consists of four sections:

• Market indicators - geography, economy, demographics, water, income distribution
• Market summary - volume, value, average consumer price, 000 units
• Leading companies - million litres, 000 units
• Market commentary - market overview, industry structure, economic outlook, market opportunities

Country

• Asia
• Bangladesh 43
• China 51
• Hong Kong 62
• India 70
• Indonesia 80
• Japan 92
• Malaysia 101
• Pakistan 109
• Philippines 117
• Singapore 125
• South Korea 133
• Sri Lanka 143
• Taiwan 150
• Thailand 158
• Vietnam 167

Country

• Middle East
• Bahrain 175
• Israel 182
• Kuwait 191
• Oman 198
• Saudi Arabia 205
• Turkey 213
• United Arab Emirates 221

SECTION 4 - APPENDICES

• 1 Definitions and symbols 229
• 2 Population by country, 1999-2004 230
• 3 Population forecast by country, 2004-2009 231